DS Forums

 
 

The Ratings Thread (Part 35)


Closed Thread
Thread Tools Search this Thread
Old 08-05-2012, 16:32
derek500
Forum Member
 
Join Date: Feb 2002
Posts: 20,371
I was surprised they chose not to offer a repeat showing of Once Upon a Time on Saturday mornings, for example, on the main channel. But I don't believe HD availability is seen as an absolute must by enough viewers for them to offer it purely for those reasons, and so they probably felt the two 5* showings would suffice.
True. 5* is almost unwatchable on DSAT. At least C4 gave us a Homeland repeat.

Usually watch the golf on Sunday evenings, so can only record one other thing. Don't have a TV aerial for Freeview.
derek500 is online now  
Please sign in or register to remove this advertisement.
Old 08-05-2012, 16:33
D.M.N.
Forum Member
 
Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
One thing about the BGT Results show is that 20 minutes of content is irrelevant. It's not a problem with The X Factor where the singer/group is very mainstream, but who wants to see The Wanted apart from screaming teenagers?
D.M.N. is offline  
Old 08-05-2012, 16:36
Agent F
Forum Member
 
Join Date: May 2007
Posts: 37,641
One thing about the BGT Results show is that 20 minutes of content is irrelevant. It's not a problem with The X Factor where the singer/group is very mainstream, but who wants to see The Wanted apart from screaming teenagers?
I agree, there is no reason to watch the first 20 minutes really. I can understand why they split the show but from a ratings POV it hurts the results show.
Agent F is offline  
Old 08-05-2012, 16:41
C14E
Forum Member
 
Join Date: Dec 2005
Posts: 30,110
I think Talent/Factor/Voice just have to accept their audition stages hold more interest (for viewers) than their knockout shows, apart from the finals.
X Factor tends to do better for the live shows than any other stage. BGT used to as well - but since ITV changed the scheduling it seems like the live shows are doing worse. Mainly the results dragging things down.
C14E is offline  
Old 08-05-2012, 16:41
Dancc
Forum Member
 
Join Date: Dec 2004
Posts: 50,506
True. 5* is almost unwatchable on DSAT. At least C4 gave us a Homeland repeat.
I think its easier to find suitable slots for a darker show like Homeland. C5 has no shortage of slots post-11pm that such a show could go in, and scripted reruns do well for them here. But Once Upon a Time wouldn't suit that sort of time.

Agree that the SD picture quality of the C5 digital channels on satellite is unacceptable, and it's very disappointing that they haven't resolved this yet. No such problem on Freeview thankfully, or on HD.
Dancc is offline  
Old 08-05-2012, 16:53
RobbieSykes123
Forum Member
 
Join Date: Dec 2004
Posts: 12,049
ISo even after taking that into account, it would be still be down from the 2010 and 2011 Bank Holiday Monday ratings. I'm not quite sure why it's down at this stage given that it was faring well y-o-y for the last couple of months. I'll wait to see how the next couple of shows do, as it could stabilise better than last year's semi finals. But if it doesn't stabilise (which I think is quite likely - the performance show could well be down into the 8's tonight), it'll be a similar situation to last year's X Factor which did well during the auditions but didn't pick up for the live shows. Just a theory but perhaps these shows are now so established that most people who want to watch them are now indeed doing so right from the beginning of the series and therefore the scope for ratings to grow during the live shows decreases....
There might be another reason why BGT did better than expected on recent Saturdays, but now looks anaemic for its live shows - The Voice, and the surrounding "clash" PR exercise, was boosting its Saturday ratings.

With no Voice to help deliver a "talent-reality lead-in" for the live semi-finals, it's struggling?

Just a thought...
RobbieSykes123 is offline Follow this poster on Twitter  
Old 08-05-2012, 16:54
Dancc
Forum Member
 
Join Date: Dec 2004
Posts: 50,506
One rating that might be worth looking out for on Thursday (if it's reported) is the start of Big Fat Gypsy Weddings USA on Discovery Real Time. Presumably with the overwhelming popularity of the UK version in mind, there were big features on it in at least two TV magazines at the weekend. Looking on BARB, the channel's top rated shows at present bring in no more than around 60k, so a low benchmark to beat.
Dancc is offline  
Old 08-05-2012, 16:54
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 10,948
Surely the reason ITV go with:
7.30 BGT
9.00 Corrie
9.30 BGT Results

is so they can show Corrie on every BGT semi-final weeknight. If they went with:
7.30 Corrie
8.00 BGT

then that would mean on Tuesday and Thursday either there would be a Corrie/Eastenders clash or (the more likely option) ITV would have to run with their normal Eastenders factual opposition which would kinda spoil their BGT Big Week.
iaindb is offline  
Old 08-05-2012, 17:04
GeorgeS
Inactive Member
 
Join Date: Sep 2005
Posts: 17,742
Losing half of the Formula One rights could be denting BBC1's share? The F1 can get 30/40% shares on Saturdays/Sundays which were boosting BBC One's Monthly shares but now they've lost half of the races, I suspect Saturdays/Sundays all-day shares are quite a bit down from what they used to be.
Royal Wedding would have given BBC1 a one time boost last April
GeorgeS is offline  
Old 08-05-2012, 17:07
Andy23
Forum Member
 
Join Date: Sep 2005
Posts: 11,067
One point everyone is forgetting is that having a gap at 9pm allows them to leave the phone lines open for almost an hour and hence more phone line money coming in.
Andy23 is online now  
Old 08-05-2012, 17:08
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,788
Some overnight more ratings from yesterday:

BBC One
20:00- Antiques Roadshow: 3.38m (12.6%)

BBC Two
20:50- Coast: 1.31m (4.9%)
21:00- Toughest Place to Be a Bus Driver: 1.08m (4.2%)

Channel 4
19:15- Deal or No Deal Celebrity Special: 854k (3.4%) , +1: 106k (0.4%)
20:00- Foxes Live: Wild in the City: 1.03m (3.8%) , +1: 174k (0.7%)

Channel 5
20:00- The Gadget Show: 595k (2.2%)
22:00- 10 Things I Hate About...: 597k (3.2%)

Sky Atlantic
21:00- Game of Thrones: 405k (1.6%)

Primetime Shares
ITV1: 29.6% (+1: 1.2%)
BBC One: 14.3%
BBC Two: 7.9%
Channel 4: 4.6% (+1: 0.8%)
Channel 5: 3.1% (+1: 0.2%)

Source: DS

Royal Wedding would have given BBC1 a one time boost last April
The Royal Wedding fell into BARB's May monthly share last year.
rzt is offline  
Old 08-05-2012, 17:11
D.M.N.
Forum Member
 
Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
One point everyone is forgetting is that having a gap at 9pm allows them to leave the phone lines open for almost an hour and hence more phone line money coming in.
But how many people actually do vote in these Semi finals? I'd say not that many, in the grand scheme of things.

More votes == Two Shows == Lower Ratings == Lower Advertising Revenue?
Less votes == One Show == Higher Ratings == Higher Advertising Revenue?
D.M.N. is offline  
Old 08-05-2012, 17:13
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 10,948
BBC1 can show the missing Silent Witness story, court case that was stopping it ended this afternoon with 9 people found guilty.
Been looking at SW's officials in the latest BARB chart.

The final part of story 4 on the Monday had 5.89m (up 1.17m on the overnights.)
The first part of story 5 on the Sunday had 6.23m (up 1.42m on the overnights)

Despite the criticism this series had received these are still good figures.
iaindb is offline  
Old 08-05-2012, 17:14
Georged123
Forum Member
 
Join Date: Jul 2008
Location: West Midlands
Posts: 5,294
Channel 4
19:15- Deal or No Deal Celebrity Special: 854k (3.4%) , +1: 106k (0.4%)
What a waste. The other celeb specials have been getting double that.

You have a DOND special with Louis Walsh so you move it out of the normal Sunday slot and schedule it against Eastenders and BGT!

Even for George Dixon that is a gem.
Georged123 is offline  
Old 08-05-2012, 17:16
Andy23
Forum Member
 
Join Date: Sep 2005
Posts: 11,067
But how many people actually do vote in these Semi finals? I'd say not that many, in the grand scheme of things.

More votes == Two Shows == Lower Ratings == Lower Advertising Revenue?
Less votes == One Show == Higher Ratings == Higher Advertising Revenue?
More votes == Two Shows == Slightly Lower Ratings for the results show == Extra BGT related ad break to compensate == Higher Advertising Revenue and lots of phone money
Andy23 is online now  
Old 08-05-2012, 17:16
Dancc
Forum Member
 
Join Date: Dec 2004
Posts: 50,506
What a waste.

You have a DOND special with Louis Walsh so you move it out of the normal Sunday slot and schedule it against Eastenders and BGT!

Even for George Dixon that is a gem.
Not to mention the fact it was also the second episode of DOND to air within a 4 hour period. Overkill.
Dancc is offline  
Old 08-05-2012, 17:17
iaindb
Forum Member
 
Join Date: Jun 2008
Posts: 10,948
What a waste.

You have a DOND special with Louis Walsh so you move it out of the normal Sunday slot and schedule it against Eastenders and BGT!

Even for George Dixon that is a gem.
It had Jedward in it. Showing it where as few people as possible can see it is public service broadcasting at its most commendable.
iaindb is offline  
Old 08-05-2012, 17:17
happy tv
Guest
 
Join Date: Sep 2011
Posts: 1,695
BGT still seems to be doing very well. I haven't watched any of the live shows but think I will tune in now out of interest. It looks like the final will have great ratings on Saturday. I wonder if it will hit the 11 million mark?
happy tv is offline  
Old 08-05-2012, 17:19
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,788
More votes == Two Shows == Slightly Lower Ratings for the results show == Extra BGT related ad break to compensate == Higher Advertising Revenue and lots of phone money
Phone Vote Revenue is very small compared to advertising revenue. Let's say 500,000 votes are cast during a BGT semi final and ITV pocket 10p per vote, they make £50,000. That's less than what one 30-second advertisement during BGT costs. Giving voters 30-40 minutes to vote or 10-15 minutes isn't really going to make too much of a difference in terms of voting revenue, in the grand scheme of things.
rzt is offline  
Old 08-05-2012, 17:23
C14E
Forum Member
 
Join Date: Dec 2005
Posts: 30,110

ABC:
8pm - Dancing With The Stars - 15.99m (2.6)
* Series low for a performance show
* Down 37% vs last year
* Most watched show of the night
10pm - Castle - 12.56m (2.5)
* #1 in viewers and adults 18-49 at 10pm

CBS:
8pm - 2 Broke Girls - 8.40m (2.9)
* Special timeslot
* 9% lower than How I Met Your Mother last week
8.30pm - 2 Broke Girls - 9.32m (3.4)
* Season finale
9pm - Two and a Half Men - 11.26m (3.7)
* Tied as #1 show of the night in A18-49
9.30pm - Mike & Molly - 10.18m (3.1)
* 84% retention from Two and a Half Men
10pm - Hawaii Five-O - 9.24m (2.3)
* Ties series low

FOX:
8pm - Bones - 7.01m (1.9)
* Struggling in new timeslot
9pm - House - 6.17m (2.1)
* Down 28% from same night last year

NBC:
8pm - The Voice - 10.51m (3.7)
* Up two tenths from last week
* Down 16% from last years finale
10pm - Smash - 5.92m (1.9)
* Up a tenth from last weeks low
* For NBC, this classes as a big hit!

Tvbythenumbers

NETWORKS:
#1 - NBC - 8.98m (3.1) - Up 158% vs same night last year
#2 - CBS - 9.61m (2.9) - Up 38%
#3 - ABC - 14.85m (2.6) - Down 32%
#4 - FOX - 6.54m (2.0) - Down 13%
C14E is offline  
Old 08-05-2012, 17:23
D.M.N.
Forum Member
 
Join Date: Dec 2007
Location: West Midlands
Posts: 29,512
More votes == Two Shows == Slightly Lower Ratings for the results show == Extra BGT related ad break to compensate == Higher Advertising Revenue and lots of phone money
Slightly lower?

19:30- Britain's Got Talent: 9.40m (35.56%) , +1: 384k (1.45%)
* peak (exc +1): 11.8m (42.4%)
* peak (inc +1): 12.3m (44.2%)
21:00- Coronation Street: 8.70m (33.2%) , +1: 363k (1.8%)
21:30- Britain's Got Talent Results: 8.34m (32.48%) , +1: 343k (2.12%)
* peak (exc +1): 9.39m (35.6%) at 21:50
* peak (inc +1): 9.8m (37.2%)

There's a 2.5 million difference in peaks between the two shows! You can't say 2.5m forgot to tune back in and that it's having a slight effect, when 2.5m is 20% of the audience...

Let's assume BGT aired from 19:30 to 21:30. Assuming the 11.8m peak was at about 20:50, then the ratings would drop to about 11.0m for about 20 minutes before climbing back up for the results, peaking at 12.0m at 21:20. That would be an average of ~9.8m/10.2m for the two hours, which is higher than 9.4m and 8.3m.

Coronation Street is non-negligible, moving it half an hour later would have no affect.

rzt, do you have a breakdown for Sunday's BGT to see if the above holds true at all?
D.M.N. is offline  
Old 08-05-2012, 17:45
rzt
Forum Member
 
Join Date: Oct 2007
Posts: 18,788
rzt, do you have a breakdown for Sunday's BGT to see if the above holds true at all?
Unfortunately, I don't have any breakdowns or demos today. But I agree with your analysis that if BGT ran between 7.30-9.30pm, that 9-9.30pm portion would rate quite a lot higher than how 9.30-10pm rated last night.
rzt is offline  
Old 08-05-2012, 17:56
Score
Forum Member
 
Join Date: Jul 2008
Posts: 11,130
I disagree. BGT still had a higher overnight rating for its performance show, which faced tougher competition, than Corrie so I dont think it needs Corrie to boost it.

I'd say the EE at 7.30pm/Snooker excuse might've dented its average by about 0.5m compared to last year, but that's all. So even after taking that into account, it would be still be down from the 2010 and 2011 Bank Holiday Monday ratings. I'm not quite sure why it's down at this stage given that it was faring well y-o-y for the last couple of months. I'll wait to see how the next couple of shows do, as it could stabilise better than last year's semi finals. But if it doesn't stabilise (which I think is quite likely - the performance show could well be down into the 8's tonight), it'll be a similar situation to last year's X Factor which did well during the auditions but didn't pick up for the live shows. Just a theory but perhaps these shows are now so established that most people who want to watch them are now indeed doing so right from the beginning of the series and therefore the scope for ratings to grow during the live shows decreases. When the format was younger, the start to end of the series saw some serious growth (+116% in 2007, +49% in 2008, +65% in 2009) but in the last couple of years it's been: +16% in 2010, +20% in 2011. So the auditions are still rating really well because its fans are now watching right from the start but the live shows are flatlining a bit as BGT isn't commanding the same kind of word of mouth it used to when it was a fresher format to bring in the 'non-BGT fans', and obviously it doesn't help how the scheduling is as the competition generally ends up becoming a bit tougher for the live shows than auditions (EE).


Bank Holiday Monday Peaks:
2011- Performance: 13.0m/13.5m, results: 11.0m/11.3m (exc/inc +1)
2012- Performance: 11.8m/12.3m, results: 9.4m/9.8m (exc/inc +1)


I'm not sure if they can do that, but even if they can, they'd still only have 9 ad breaks in and around BGT (6 internal, 3 external) whereas at the moment it has 10 breaks (6 internal, 4 external). I do agree though that from a pure ratings perspective the current strategy prevents the show from reaching its full potential, and with your suggestion even though they'd have 1 fewer ad break around it, they'd have higher ratings to make up for them.
I think you're slightly underestimating the EE effect there - I reckon it'll have knocked 1.5-2m off the show for that half hour, which equates to knocking 0.5-0.7m off the overall average, with the snooker knocking another 0.2m off the average, so I reckon it could've averaged 10.5-10.7m had the competition been the same as last year. Obviously that's still a decline but as has been noted, last year's first semi final had a perfect storm of Cowell's return in the middle of the Cheryl Cole saga so will have been boosted a bit. It's worth noting that last night's performances show had exactly the same peak (12.3m) as 2010's Monday night show, which averaged 10.7m, suggesting that last night's average was knocked down a bit by other factors. A combination of it being a school night and Corrie being 1.6m down on last year will have done it for the results show. If it's down by a significant amount tonight (below 9m for the performances inc +1) then they've got a problem. The results look set to be down all week but there are more understandable reasons for that. What might help is that the live shows are better this year than the last couple of years, so it might not shed as many viewers.

I think you've got a point about excitement for the live shows not being as high as it used to be but I do think a lot of that is down to the scheduling. I really think running the whole thing in one show from 8-10pm like they did on Sunday would be the best thing to do, with Corrie stripped nightly at 7:30pm. I know that means there could be a soap clash, but tbh I suspect there's less of a crossover between the Corrie/EE audiences than there is between BGT/EE anyway.

Alternatively, they could air them weekly. I don't think the show massively benefits from running nightly any more (indeed, it might even hinder it a bit), so I don't see why they couldn't air it weekly. They could do one long 2 hour show every Saturday night (7:30-9:30pm or 8-10pm) or split it with a new show in the middle (probably depends on where The Voice goes). It'd mean they could start it much earlier in the year, probably towards the end of February and it could run for 13 weeks on Saturday nights. ITV's Q1 schedule would get a massive boost and BGT would probably rate slightly better as the auditions would air during worse weather in February/March and the live shows would avoid EE clashes and, if they were to do results shows, they wouldn't be dented by starting halfway through everything else. With Cowell not on Idol any more I think it could be the best way forwards for them.
Score is offline  
Old 08-05-2012, 18:01
C14E
Forum Member
 
Join Date: Dec 2005
Posts: 30,110
BGT from 8pm to 10pm, Sunday-Thursday. Hour long Emmerdale on Tuesday. Reschedule Monday & Thursday Corrie episodes for Sunday at 7.30pm and Wednesday at 7.30pm.
C14E is offline  
Old 08-05-2012, 18:15
Glenn A
Forum Member
 
Join Date: Jan 2010
Location: Cumbria
Posts: 16,967
Not to mention the fact it was also the second episode of DOND to air within a 4 hour period. Overkill.
If there is one case of overkill, DOND would win it. Channel 4 seem to see this, CDWM and The Simpsons as their main entertainment shows.
Glenn A is offline  
 
Closed Thread




 
Forum Jump


All times are GMT. The time now is 11:32.