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For The Voice it was a good rating after a few terrible ratings.
In the end thats all there is to it - they had a good night for that show.

Everything is relative, peoples reactions are more looking to next year. Its not dead.

DOI according to some was unfairly picked on, so not sure what your on about. It was down year-on-year which seems like something that should be taked about.
The winner being the right choice is subjective anyway.

End of the day its a good rating for the show going into next year.

Yeah cause there was only 1 episode of The Voice

The two situations are kind of different though as DOI basically got the same rating for its final as it had for the weeks leading up to it whereas The Voice saw a rise.

I don't think DOI is dead in the water either. I actually think the two shows are in pretty similar positions to each other, although with The Voice kicking off the series with those strong blind audition shows it probably has the edge. As I said last night, we could have an interesting battle between those two next year should they go against each other.


Yeah I think The Cube is the most worthy there. Just dreadful for all 3 shows but the footie ads show was never going to do well and You Cannot Be Serious flopping isn't exactly a shock either (although both probably did even worse than I expected). The Cube however is supposed to be a moderate hit for ITV...not any more! That rating is atrocious for it and I know it had a tough slot but even so, it should have got a good million more. It hasn't rated well for a while now and I won't be surprised if they run the remaining episodes they've got on the shelf and call it a day.

To be honest I doubt they'd have done much better with that schedule, although I suppose The Cube might have picked up a few viewers once The Voice ended. The foodie ads thing only went against The Voice for 25 mins - I dread to think how low it was for that period!

To be fair to The Cube I suspect You Cannot Be Serious started on a high and ended on a low.

The Cube probably gained what it could :/
They should put it on Tuesdays - its problem is its just not Must See TV, people overlook it week in, week out.

Not the first OUCH for that show though, so maybe its simply time to pull the plug.

With such a filler schedule and low ratings, The Voice should really have done much better. The final of DOI was up against much tougher competition.

I expect when ITV planned last night's schedule a few months ago they knew it was going to be up against a 10m+ major final so best to just roll over.

Some quite visible holes in this argument.

1. It did do well with near 40% share.
2. It's not the dark winter days of February and March.
3. ITV planning a few months ahead. WTF?

And it looks like they are rolling over for the rest of summer too!!

As people seem to be bringing up DOI what was its finale share?

Any ratings for the French Open, itv4 or itv1?

Yes, viewers must have chosen to switch off instead

18:50 - Dancing on Ice: 7.06m (30.1%)
* +1: 325k (1.3%)

Also, while trying to find that, what happened to 'Mad Mad World' that was meant to be broadcast on ITV1 a month or two back?

If people really want to watch something, they will watch it..look at the ratings for Eurovision, BGT and the Jubilee programme aired by BBC on Friday. It doesn't matter if the evenings are dark or not.
You are correct it had near 40% share but the numbers who tuned in throughout the programme were quite low. Maybe they were at functions for the Jubilee?

And was the lead-in, into that ratings juggernaut, Titanic. Oh, wait...

Very happy with The Voice's rating of almost 9million peak . People though it was a big flop but peak of 8.7m is brilliant for June and it demolished its competitors. The rise in ratings show there is still big interest in the show and if teh BBC can just schedule it well next year, replace will i.am and make the live shows better, the ratings can continue improving. LOL at Itv, not even 2.5m all night apart from the football. You Cant Be Serious is an embarrassing flop for them and panned all over Twitter last night, its ratings will fall below 2million soon.

Will.i.am was the only good thing about the show. He was the only entertainment on it last night

That's a good rating for Channel 4 for LOTR in a near 4 hour slot.Nearly beating ITV !!

To be fair I think The Voice started really quite low and grew throughout. The average/peak seem to back this a bit.

Generally I think The Voice had a problem in that it didn't give people enough reason to watch. This might change next year once the format is sort of 'known'. There was a lot of consistency problems with all the singers.

I think instead of getting rid of a lot of people in the last few weeks they should do it early on. So out of the 5 going through remove 2 from each team in the opening split weeks. Then come back together immediately (bringing in viewers wanting to see them all together. 12 is a bigish number, but not uncontrollable - reduce the fluff and lengthen the time for 1 week.

Then remove 1 from each team for 2 weeks, down to the final 4.

Seems a better way to do it to me. Not sure why they get rid of them all at the end rather than the start.

Can i ask a daft question?

If at 8pm yesterday, 34% watched BBC1, 10% ITV1, 3% BBC2, 8% C4 and 3 C5, thats only 58%.

Are we saying then that 42% of viewers at 8pm were watching other digital channels?

That seems a lot of people watching a lot of rubbish.

I'd probably keep Will.i.am actually. Yes he isn't exactly articulate and it can be awkward when he speaks, but is actually rather insightful at times and also very entertaining. The only one I'd get rid of is the awful Jessie J, who is easily the worst one but has such a high opinion of herself. Tom has the gravitas and improved over the series so I'd keep him, whilst Danny was probably the best overall (although his constant crying was cringeworthy last night) so he deserves another run too. They'd be better off looking at changes to make to the format rather than making sweeping changes to the panel.

Pretty much the norm I think. Its not so much people watching rubbish and more the stuff they like to watch stretched across a large number of channels.

Jessie I think might be dropped; she does have ups and downs though. So they might give her another go.

Danny can be a bit hot headed in the face of criticism but tbh the arguements on the panel should be controlled by the presenter, so I suspect Holly might be replaced by someone with more presence. Holly looses control, but they could work with her on that.

Am still surprised her and Reggie weren't swapping over each week.

Tom/Will have been great - their team weeks were by far the best. Jessie/Danny had big team problems.
Will is overall just a big asset as we've seen over the weeks - whilst Tom is also a huge asset. Jessie? Meh. Then again, who to get in her place? Her group performance was awful mind. Terrible and I suspect Cohen isn't too much of a fan of hers

They might just give them all another go; but the changes just have to be how they interact - changing faces won't change that.

How many viewers do you think the All The Queens Horses Pageant and Gary Barlows Queen documentary will get?

Aside from the 5 terrestrial channels and 3 digital kids channels the Radio Times has listings for 62 channels, which is by no means all the digital channels available. And many of those channels have +1 services.

Digital TV caters for all tastes so the terrestrial channels have to fight very hard to get big big audiences.

58% watching terrestrial is not an unusual figure these days. In fact it's often a fair bit lower.

Multichannel competition included the film repeat Pirates of the Caribbean: Dead Man's Chest on BBC3 (presumably hoping to mop up some male-skewing non-Voice viewers). Another film in the franchise got 1m+ the other day, although this may have been lower.


A case where ITV's definition of primetime actually worked against them. With only a small part of the football running past 19.00, their peaktime share will have been woeful, possibly sub-10%.

Channel 4 meanwhile filled almost the whole of primetime with their film which will have given them a share of about 8% for the night, very good for them on a Saturday.