Originally Posted by Score:
“No but the series overall dropped a lot more than half a million. You've only got the first 6 episodes there, and the y-o-y drops got much bigger as the series progressed, with the final down 3 million and a few other later episodes down 1.5-2m.”
Can I point out to people that last year the last few weeks of The Apprentice faced repeats of Lewis and this year it was on against brand new episodes. So much tougher competition from ITV1 - which it beat.
And this year was the first time the final of The Apprentice has had to face Coronation Street - which it beat even taking into account the lower audiience for the hour of You're Hired.
And both Corrie and Lewis well down on what they're capable of attracting.
My opinion of The Apprentice is that I didn't regard the candidates as any worse than any other year but I was finding the tasks and arguments and "surprise twists" (when the team they make you think will win loses) a bit samey.
It would be interesting to see in which type of viewer it experienced its greatest drop. Maybe Lord Sugar sacking so many women early on lost him a lot of female viewers.Or maybe the loss of (mostly attractive) females loses the male viewers.