Here's how The French Open has done in the ratings on ITV so far generally based on the scheduled timeslots:
Sunday 27th May:
ITV4 - 09:30-14:45 - 120k (1.5%)
ITV1 - 14:45-17:30 - 451k (4.7%)
ITV3 - 17:30-20:00 - 214k (1.4%)
Monday 28th May:
ITV4 - 09:30-20:00 - 136k (1.5%)
Tuesday 29th May
ITV4 - 09:30-20:00 - 196k (2.2%)
Wednesday 30th May
ITV4 - 09:30-20:00 - 167k (1.8%)
Thursday 31st May
ITV4 - 09:30-21:00 - 209k (2.0%)
Friday 1st June
ITV4 - 09:30-20:00 - 191k (2.2%)
Saturday 2nd June
ITV4 - 09:30-20:00 - 174k (1.6%)
ITV1 - 11:15-16:00 - 610k (7.5%)
The French Open has had an average share of 1.8% on ITV4 so far, which is almost double what the channel normally gets on a bog standard day. It's done fine for ITV4, although the ratings have been nothing to write home about.
The ITV1 ratings though aren't good. That 610k rating on Saturday 2nd June includes an Andy Murray match and it's only about 100-200k more than what ITV1 normally gets in that slot when showing repeats. The 451k rating for last Sunday's afternoon coverage on ITV1 was around 300k below the slot average. The demos would be better than what ITV normally shows but still, that's disappointing.
So I think going forward next year, ITV should increase their ITV4 coverage so it ends at 9pm every day, not 8pm as currently scheduled (I know it's over-ran sometimes though). As for ITV1, I'd suggest keeping the Saturday afternoon coverage simply because nothing else would rate better there anyway but the ITV1 scheduling on the Sunday dependent on who's scheduled to play. Have the finals on ITV1 and be flexible to move an Andy Murray semi final to ITV1 if possible. I also agree with others have said on the Broadcasting Thread that maybe having a couple of half hour slots dedicated to the French Open on ITV1 in primetime between Coronation Street (Monday and Friday at 8pm where it'd probably get about 3m), would help increase exposure to the French Open and that could have a positive knock-on effect on the ratings for ITV4 and daytime ITV1 if it's plugged well ("switch over to ITV4 now for more coverage", "watch ITV1 tomorrow at 12pm for Andy Murray's match" etc).
Sunday 27th May:
ITV4 - 09:30-14:45 - 120k (1.5%)
ITV1 - 14:45-17:30 - 451k (4.7%)
ITV3 - 17:30-20:00 - 214k (1.4%)
Monday 28th May:
ITV4 - 09:30-20:00 - 136k (1.5%)
Tuesday 29th May
ITV4 - 09:30-20:00 - 196k (2.2%)
Wednesday 30th May
ITV4 - 09:30-20:00 - 167k (1.8%)
Thursday 31st May
ITV4 - 09:30-21:00 - 209k (2.0%)
Friday 1st June
ITV4 - 09:30-20:00 - 191k (2.2%)
Saturday 2nd June
ITV4 - 09:30-20:00 - 174k (1.6%)
ITV1 - 11:15-16:00 - 610k (7.5%)
The French Open has had an average share of 1.8% on ITV4 so far, which is almost double what the channel normally gets on a bog standard day. It's done fine for ITV4, although the ratings have been nothing to write home about.
The ITV1 ratings though aren't good. That 610k rating on Saturday 2nd June includes an Andy Murray match and it's only about 100-200k more than what ITV1 normally gets in that slot when showing repeats. The 451k rating for last Sunday's afternoon coverage on ITV1 was around 300k below the slot average. The demos would be better than what ITV normally shows but still, that's disappointing.
So I think going forward next year, ITV should increase their ITV4 coverage so it ends at 9pm every day, not 8pm as currently scheduled (I know it's over-ran sometimes though). As for ITV1, I'd suggest keeping the Saturday afternoon coverage simply because nothing else would rate better there anyway but the ITV1 scheduling on the Sunday dependent on who's scheduled to play. Have the finals on ITV1 and be flexible to move an Andy Murray semi final to ITV1 if possible. I also agree with others have said on the Broadcasting Thread that maybe having a couple of half hour slots dedicated to the French Open on ITV1 in primetime between Coronation Street (Monday and Friday at 8pm where it'd probably get about 3m), would help increase exposure to the French Open and that could have a positive knock-on effect on the ratings for ITV4 and daytime ITV1 if it's plugged well ("switch over to ITV4 now for more coverage", "watch ITV1 tomorrow at 12pm for Andy Murray's match" etc).





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