Originally Posted by jake lyle:
“Yes but the 8pm slot also offers something which you don't mention. It's one of the few drama free slots available all year round.”
This is a lovely theory but allow me to highlight a couple of problems with it.
1 – Charlie's Angels and Missing have both aired in this Thursday 8PM slot and both of them bombed out of the gate despite the complete lack of drama competition. Both of them were also supposed to be able to attract a relatively strong male audience to the slot and didn't. The only time ABC has had anything close to success in this slot for years is when they've aired unscripted there or when they aired a female skewing hour long comedy there. Why on earth they suddenly think a male baiting drama is going to work there despite every male baiting drama they've put in the slot (FlashForward being another one to add to the list) dying is beyond me.
2 – Terra Nova, Alcatraz, House and Bones all air on Monday for Fox and Monday night is another one of those no drama competition slots. Of those four shows only one is returning and it just finished its season with a 1.9 in the demo.
Quote:
“I think the emphasis should be on launching new shows in attractive slots rather than trying to Boost 8 year old shows like Greys Anatomy and Desperate Housewives by a few demo points.”
The priority should be on creating the strongest possible overall line-up which includes supporting your 8 year old dramas because they in turn support and provide a boost to the new shows you desperately need to launch.
Quote:
“In an Ideal world I'm sure they would love to have a big new Female drama for the slot but they don't.”
They have two female skewing dramas on the bench. One of which (Mistresses) they're determined to hold back until Summer 2013 for reasons passing any and all understanding. And coincidently they have another male skewing drama on the bench as well. Why, I wonder, did they not think of perhaps pairing their two male skewing shows together on the schedule (perhaps with a comedy hour at 8PM). Or maybe with Castle.
Quote:
“I can't think of any of ABC new shows that would fit there or benefit from that slot. Nashville and Revenge would just drive Castle's significant male audience to Hawaii on CBS and Revolution on NBC. Anyway the DWTS lead in isn't exactly what it used to be.”
Weakened it might be but Dancing is still one of the best lead-ins ABC have. The idea that they don't think Nashville, Red Widow, Mistresses, Last Resort, Zero Hour or 666 will benefit from it is kind of amazing to me.
Quote:
“Surely this is because of a lack of decent pilots...”
They've picked up 6 drama pilots (more than any other network) and 4 comedy pilots (second only to NBC) and you're telling me they had a weak batch of pilots to contend with. Beyond that from all reports Private Practice has gotten a 13 episode anyway and is unlikely to get any more so its not like holding it off until midseason was going to damage them. Meanwhile they aren't in a strong enough overall position to 'pull a CBS' and renewed a poorly rated show they own in the hope they can cash in on syndication a year or three down the line.