Originally Posted by slouchingthatch:
“From the fact that both teams deliberately focussed on it early in the task, I think coming up with a name WAS part of the brief. We're not privy to it, but most of the tasks are quite rigidly structured as to what the teams must or must not do.
Your point about Stephen banging on randomly about the same (usually irrelevant) thing - "specifics, please" - is spot on. He would only make good interview material because he is so bad - NOT because he is a good candidate. He clearly isn't. As well as the name thing, the whole episode in Tesco was appallingly naive,”
I thought the other team just came up with a name for the entity - the English Sparkling Wine equivalent of the Milk Marketing Board. 'Grandeur' was treated as a brand of sparkling wine, appearing on the label.
My understanding of the task was that it was to raise awareness of English Sparkling wine in a brand-neutral way to help give a platform for all the labels that already exist. Admittedly, the full brief wasn't shared with the viewer, but from the nuggets that were, this is what I gleaned. I'm a brand communications consultant, so answering these kinds of briefs is what I do for a living, and it made absolutely no sense to me that creating a new brand of wine would be part of solution to raise awareness of English sparkling wine as a segment.
That doesn't mean it wasn't part of the brief, of course, but if it was then not only was the brief off target, but the other team failed to fulfil that part of it.