I'm not sure how I feel about Jo and Yuyi becoming active...

I don't see the point in them being active parts of ARTPOP.

Although, she did say something a while back about there being characters - some old, some new. Perhaps she'll feature Candy Warhol, Jo Calderone, Yuyi and whoever she invents next.

I thought the Jo character was a big mistake. There was just nothing likeable or engaging about him. Was a big turn off for me.

There was a rumour that she wasn't going to use twitter when she came back. That would be a real change in direction if true though I find it hard to believe.

I have to admit I dislike Jo Calderone too, perhaps it's because of the VMAs, that didn't go down very well. I did find the character amusing in the You and I video but not beyond that

Got to second the dislike for Jo just didn't really see the point of him. Yuyi was at least visually interesting, still kind of random they've been brought back I wonder what she's planning.

DJWS tweeted:




It was the listening or launch party for the album.

Her sound engineer also just tweeted:




19th August = lead single.
1st September = video.
11th November = album.


There's also the first ARTPOP promo image:

https://d2g892zuoe3k49.cloudfront.ne.../499202507.jpg

https://pbs.twimg.com/media/BO87YcVCAAEbbSp.jpg

"Multiple people who attended the Dinner, specificly Vanity Fair, are claiming THIS is the Album Cover"

From LM.com

Haven't posted on here in ages. I'm getting pretty excited about what's to going to happen in the next few months, now that it's all been confirmed. Bring it on!

Ahh she's back!!!!!!

So incredibly excited for this! It comes 9 months to the day after her tweet saying TFM's sibling was in her uterus or something. I hope the rumours are true about her doing vma and also the performance in uk! I hear Katy Perry is also debuting her new single at the vmas. Could be quite the competition! I especially can't wait to see her collaboration with Marina Abramhovic and what she's doing with the app.

Very exciting times!!

Also I don't think this is the album cover. Probs just a promo image. I do like it though, she looks gorgeous!

She looks amazing, really different. I think this is gonna be something good.

It's been confirmed it's not the album cover. This seems to have been a poster left on tables at last nights dinner t----- expect the album cover launch will be a far bigger deal than that

It's to early for showing the cover anyway That was one of the problems with the BTW launch -- information etc being released to early

She is looking good though

Excited! Good to see control this time around, the video being released in the second week of the single's release unlike BTW which got a video too long after release. Mid-August is a fairly good time to release too, wonder if she'll have a late summer smash on her hands? Anyway, it's good to see structure this time around plus the album will do better being released closer to Christmas and of course there's the possibility of another X Factor performance

All this came out of the blue wasn't expecting it at all she looks great in the promo image but does anyone have any idea what that mask is supposed to be? It looks kind of like a transparent welding mask, since the single is being released mid august I wonder if that means they'll only release the one single before the album drops.

It's just a fashion mask from the London Institute of Fashion or something ---- but look again --- it's the letter "A" ---- ArtPop

http://gagadaily.com/index.php?showtopic=52653

Thanks for the explanation it does sort of look like an A someone in comments section said it looks like the outline of a tooth which is all I can see now

Always looked like an "A" to me but not to worry if she decides to change the name to ToothPop it will work for that as well

I am most intrigued by the gaga skull in a box...it looks delicious!

Also i love the description "rage" in electronics....so intriguing as to where its heading...glad stuff is being mapped out...and structured too and agreed...a later summer smash will work for her too and will allow for it to grow late Aug through to Sept with a video there...and i take it after that late Oct may see a second single/visual to paint another aspect of the album before the album launches and everything else

One thing is certain this ARTPOP album/era will define how Lady Gaga will be perceived in 20/30 years time by Pop historians.

My fear is she has created too many enemies who want her to flop hard and she'll end up an underrated Duran Duran/Alice Cooper/Cyndi Lauper act whom at one point threatened to be stratospheric but descended to a strong cult fan base who could guarantee a core sales of albums & ticket sales despite radio avoiding them but ultimately fell short of their potential.

I would like to see her regarded as a David Bowie/Prince of her generation whom pushed the mainstream envelope musically, visually & artistically by borrowing/popularising from the underground music/fashion/art scenes and bringing them into the mainstream.

The one thing I can't imagine Lady Gaga being is a Michael Jackson/Madonna figure of her generation as she is just too divisive and hated by too many people to sell superior pop to the masses. For her to do that with this era then her music and imagery will have to be severely compromised on her previous BTW era, and I can't see her doing that as she seems just too avant garde and pretentious to too many people to suddenly morph into a superior Katy Perry/Taylor Swift type popstar.

Whilst I don't think ARTPOP is a "make or break" like some propose, I do agree with you that it'll indicate where she's going. We'll see if she can bounce back relatively unscathed, which'll bode well for continued mainstream popularity...or perhaps make something that continues to go over peoples heads and continue carving her niche.

I think she'll be fine if she delivers the hits. I feel people exaggerate the animosity toward her - the GP don't care enough about popstars to hold grudges. She was only VERY briefly the "hot, sexy, cool one" during Poker Face...but smashed hard with her freak flag waving, so...I don't feel the GP are adverse to her being weird as long as she doesn't push it.

If ARTPOP is as different from BTW as BTW was from TFM then I think she's setting herself up for quite a liberating career. What I mean by that is, if the album/singles/tour sell well then she won't be harangued by her record label to keep to a certain sound or style. She'll be allowed the freedom that Bowie and Prince are given to really explore what she wants to do.

I think at first ARTPOP will do well, the album and the singles. Her fanbase are thirsty enough for it and large enough that first-week sales are never going to be a problem. What I hope to see from this era is a well-thought out and executed strategy for longevity. They don't really have an excuse this time. BTW came at the end of the tour and she didn't have a chance to have a break or anything. So to a certain extent, I can understand the various messes and debacles that came from it.

However, she's had a break and time away so there's no excuse for poor planning. And judging from how everything's been dealt with so far - I think Gaga and her team have learnt from BTW. I for one can't wait to see what she's doing with the app, and I can't wait for new performances. I truly believe that it'll be completely different from anything we've seen from her before.

The campaign is shaping up to be better planned already.

The lead single will have a week to smash on it's own merits before a VMA performance, which will carry it for the next week until the video comes out, and that will hopefully do the rest of the pushing. There's 14 weeks before the album drops, so there's time for a second lead single to coincide with ARTPOP. The sales will inevitably be front loaded, but will sustain as the Christmas surge kicks in, and the holiday sales will carry her through to Grammy/Brits (potentially even Super Bowl) season which will in turn push the campaign forward. It'd be a bit early for a 3rd single by then, however.

So, the campaign is being carried for at least 8/9 months before we move into the quieter Spring/Summer months (which BTW had to debut in).

What this does perhaps throw into question, however, is when the Tony album will come. Christmas is the most logical release, but would they double up? Co-promoting could be beneficial, but could be overkill and the jazz album could get lost. Saving it for the Grammys might be better.

I don't think it will impact too much on the Jazz album. That was always going to be a side project and with TB not getting any younger I doubt they will sit on the release any longer that they have to. They will have known about the clash all along

As you say Christmas is the logical time to release it and, as it's aimed at a different and older audience, I still think that's what they will do. They could leave TB to do the bulk of the promoting with Gaga just stepping in on occasions.

I can't wait for a VMAs performance!! I wonder whether she'll open the show?

The best time to release the jazz album is at Xmas time but it will bring it very close to ARTPOP. Maybe it won't make a difference as you say Slojo because they're two completely different markets but as it's a joint album between them she will need to do promo and not leave it just to Tony. Though that's the kind of album which won't need so much promo, it's not like there's really gonna be a huge trail of singles for it, or big concepts for videos or performances so I don't reckon it'll take that much focus away from ARTPOP.

I think it'd be better for her to perform about half way through the show. That way, they'll build up major hype for her at every given opportunity and Gaga will perform at the peak of viewership.

-

Christmas is the best time for Tony x Gaga. The fans will buy it for themselves and/or buy it for their (grand)parents as presents, in addition to Tony's fans. People are in the mood for the classics come holiday season, so it's striking while the iron is hot there.

I'd imagine because they recorded in June that Q4 is the goal, and co-promotion is the aim. Little promo will be needed because ARTPOP hype will carry TxG, and because of it's classic jazz/swing sound it'll offer a positive contrast to the futuristic electro of AP. Showcasing both sides of her simultaneously.

I wouldn't be surprised if November is ARTPOP month, then at the beginning of December they launch TxG with a holiday-appropriate single/video to push it. I think it'd be perfect to film a concert at Carnegie Hall with them both performing the album, which can air on HBO and BBC around Christmas. Appearing on Jools Holland's Hootenanny would be ideal, too. Then follow it all up with a Grammy performance.