Looks like the plan with DWUW is slow and steady.
It's being officially sent for adds (to stations) next week, although it's already had a very promising start on radio (will probably be her biggest hit considering the multi-format appeal). There's the YouTube Awards, SNL and AMAs set for November, so hopefully we're talking major R Kelly performances.
They don't appear to be in a rush to get a video sorted, or even put out a lyric video, so I guess they're hoping for longevity and use them as staggered boosts. (Although a lyric video ASAP is a good idea for streaming).
It's actually quite nice for things to not be so front-loaded and instantly make-or-break for her these days. Obviously it'd be great to have both instant high peaks and longevity, but Rome wasn't (re)built in a day.