Originally Posted by syncage:
“The brief as I understood it was to create a VIRAL video to raise awareness. I actually thought that Jenna's advert was brilliant. It was naff, cheesy and humerous but you were laughing at the actors/scenario and not the product. I would probably send it onto my friends as it was bad and would give them a chuckle, therefore achieving the aim! No way at all I would bother even watching till the end of Tom's bore-fest video. How was Jenna supposed to know that the English Sparkling Wine board were a bunch of stuck up pretentious snobs. They put me off buying ESW as I don't want to line their pockets. It always annoys me when LAS fires people for not being able to direct video/photography shoots. 99% of successful business's employ ad agencies for a reason. Far more important qualities he should be looking for - like not being a skiever!!
Ricky's team should have won for Gabrielle's beautiful rose/glass emblem alone as well as the fact that Adam and Tom did no work and just spent an entire day getting trolleyed.”
“The brief as I understood it was to create a VIRAL video to raise awareness. I actually thought that Jenna's advert was brilliant. It was naff, cheesy and humerous but you were laughing at the actors/scenario and not the product. I would probably send it onto my friends as it was bad and would give them a chuckle, therefore achieving the aim! No way at all I would bother even watching till the end of Tom's bore-fest video. How was Jenna supposed to know that the English Sparkling Wine board were a bunch of stuck up pretentious snobs. They put me off buying ESW as I don't want to line their pockets. It always annoys me when LAS fires people for not being able to direct video/photography shoots. 99% of successful business's employ ad agencies for a reason. Far more important qualities he should be looking for - like not being a skiever!!
Ricky's team should have won for Gabrielle's beautiful rose/glass emblem alone as well as the fact that Adam and Tom did no work and just spent an entire day getting trolleyed.”
Nowhere in the brief was the word viral mentioned. Anyway there was nothing viral about Jenna's video. The humour in a viral is usually from something totally unexpected, or just irresistably funny. Cheesy jokes would only be passed on to friends as "look at this crap", and the wine would be thought of as crap too.
They were supposed to create an online campaign to raise awareness that English Sparkling Wine was high quality and better than some Champagnes. What Jenna's ad basically said was Champagne's awful I want English Sparkling. The impression it gave was that the bride had no taste. An ad rubbishing the competition like that will never go down well either.
The wine producing "snobs" actually liked the team's website and logo, they even seemed to forgive the French "Grandeur" brand name.
You're right about ad creation, you can't expect the teams to come up with professional results, but it has to be vaguely suitable. No doubt they include it in tasks for a bit of variety and for the laughs.
