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Alex Burke: Why is our best current popstar being screwed by the industry? (Merged)


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Old 01-06-2012, 21:46
Boxfresh
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Can anyone seriously understand what is going on?

Alexandra's album can now be heard online in full. It's a great record, full stop. Real artistic progression from an artist who has found her own sound. With this album she's completely killed any claims of being "Beyonce/Rhianna-lite". She's simply "Alexandra Burke".....an artist following her own lane.

Despite being an incrediblly versatile talent and going above and beyond to create a 2nd album that improves massively on her first, she's not being supported by radio, and her latest single is struggling to make an impact because of this.

No one is currently doing what Alexandra does. And no one in the UK can do it to her level. It seriously baffles me that the industry doesn't coddle and try to promote her the way they do Adele or Jesse J.
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Old 01-06-2012, 21:51
frank5
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best current popstar? seriously?
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Old 01-06-2012, 21:55
Boxfresh
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best current popstar? seriously?
She's got a bloody good case (as a solo female).

1) Name a UK popstar that can Sing AND dance to her standard, live?

2) She made a strong, but somewhat market tested first album. She's followed it up with a daring, musically cohesive second album that basically completely re-invents her sound..

3) Again, name a more versatile British female singer and performer (that's current).
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Old 01-06-2012, 21:57
AdzPower
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I find it absolutely shocking tbh, easily has the best voice out of all the UK females out of the moment, in fact she's better than most of the America ones as well.
Her new album is so good, and she is extremely talented, it totally baffles me as to why radio isnt behind her and she hasnt had that much decent promo. I suppose if you arent bloody Adele or Jessie the chav you arent going to get far.
Maybe its the wrong choice of singles? After hearing the album almost every other song on there is better than the two released so far.
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Old 01-06-2012, 21:57
Aneres11
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Are you actually kidding?

No one is doing what Alexandra is doing? What exactly is she doing differently to other artists?

I got her album in the post today and it is total generic rubbish.

Progression from her first album? There is absolutely none. She has taken a massive step backwards as far as I'm concerned and it is no surprise to me that her singles are struggling.

Let's not get into the whole Adele and Jessie J thing - it's irrelevant. The point here is the Alexandra does not have an artists identity. Yet.

I say yet because I know with a voice like hers she will eventually find it. If this album doesn't perform she may not have chance to show it to the world but so far she is seriously underperforming for the talent she possesses.
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Old 01-06-2012, 21:57
JustArun
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I find it absolutely shocking tbh, easily has the best voice out of all the UK females out of the moment, in fact she's better than most of the America ones as well.
Her new album is so good, and she is extremely talented, it totally baffles me as to why radio isnt behind her and she hasnt had that much decent promo. I suppose if you arent bloody Adele or Jessie the chav you arent going to get far.
Maybe its the wrong choice of singles? After hearing the album almost every other song on there is better than the two released so far.

*DEAD*....LMAO
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Old 01-06-2012, 21:57
Zack06
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best current popstar? seriously?
I haven't seen another POPSTAR from the UK out now that can sing and dance LIVE the way Alexandra can. The rest of them are either mime artists or can't dance or have bad bad voices outside of the studio. There are max 1/2 others who could rival AB and even they don't have as much edge as she does when it comes to the whole popstar package.
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Old 01-06-2012, 21:59
Gneiss
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Perhaps she just doesn't have the X-Factor whatever that is...

She's a good singer but I have to say that I really struggle to warm to her.
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Old 01-06-2012, 22:00
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Regarding "Jessie the chav", i'd pick Alexandra over her anyday. It does seem to be that only Adele and Jessie J are selling these days but Jessie J does get a lot of hate, but sometimes she doesn't help herself (anyway that's going off topic).

I wouldn't say Alexandra is being "screwed over by the industry" but this time around she's come back stronger and better but seems to be under-performing (especially radio-wise). The new album is absoloutely excellent and a real surprise, I really love the single 'let it go' too (which people keep going on about RE sales). I like her and I think she'll be around for some time to come BUT not without the flaws etc..I think all she needs is a number one single and album and that'd really help.
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Old 01-06-2012, 22:01
Tiki - Taka
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She's got a bloody good case (as a solo female).

1) Name a UK popstar that can Sing AND dance to her standard, live?

2) She made a strong, but somewhat market tested first album. She's followed it up with a daring, musically cohesive second album that basically completely re-invents her sound..

3) Again, name a more versatile British female singer and performer (that's current).

Being a popstar is more than this though...

Regardless of all of these skills - If you were to offer a bunch of random people on the street tickets to her show or tickets to a lesser talent like Jessie J or Cheryl more would choose one of the latter. .

It's almost as if she needs a really big scandal to get people interested in her.

Well-rounded artist? yes
Popstar? No
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Old 01-06-2012, 22:03
Boxfresh
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Perhaps she just doesn't have the X-Factor whatever that is...

.
That's nonsense. If Radio doesn't play your records, you'll struggle. I don't care if you are Mozart or Michael Jackson.

In this instance, Alexanndra is struggling because the power players in the industry have decided not to let her music recieve airplay. It has nothing to do with having the "X-Factor". She's being done over by good old fashioned industry politics.
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Old 01-06-2012, 22:05
lumiere
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She's a good singer with bad songs. Until the latter changes, it doesn't matter how well she can dance etc, she's not going to be big.
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Old 01-06-2012, 22:09
Boxfresh
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Being a popstar is more than this though...

Regardless of all of these skills - If you were to offer a bunch of random people on the street tickets to her show or tickets to a lesser talent like Jessie J or Cheryl they'd choose one of the latter. .

It's almost as if she needs a really big scandal to get people interested in her.

Well-rounded artist? yes
Popstar? No
Umm....they might choose Jesse or Cheryl because they are both mercilessly promoted by the industry.

Promotion.Promotion.Promotion. Without it, Cheryl and Jesse would be nowhere. For whatever reason, Alex doesn't get the same sort of money to promote her. Again, that's another issue. The UK industry has never actively tried to promote her. She's never been invited to perform at the BRIT Awards for example (like Cheryl and Jessie). She's never been on Radio 1's Live Lounge (scandalous, considering the calibre of her voice), and has has to record covers and accoustic versions on "urban music websites" that recieve far less attention.

She's simply not supported properly. If she had not won X-Factor, she'd never have stood a chance of getting any support.
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Old 01-06-2012, 22:15
StateOfDreaming
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If she's our best then our music industry is screwed.

Her music has no depth and no identity. Her dancing is incredibly overrated, dancing isn't as important in the music industry like it was 10 years ago and she's never put on a visual performance of any note.

One of my friend's said today that Alexandra is at the level she should be and probably where she would have been if she never had the X Factor hype machine behind her.
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Old 01-06-2012, 22:17
Eric_Blob
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I think the OP is being a bit dramatic about this lol.

I agree though. I think the lack of radio airplay is the thing that's hurting her most. I wonder why Capital and Heart have suddenly stopped playing her. The last of her songs I heard on Capital was The Silence, and the last I heard on Heart was Start Without You.

That said, I think Elephant and Let it Go were too generic. But I think the reason she isn't getting played on the radio very much any more is her record label move or whatever happened.
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Old 01-06-2012, 22:19
Hav_mor91
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Her music is frankly average as is she thats all there is too it she is simply uninteresting and that does not sell.
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Old 01-06-2012, 22:20
MrMeatAndPotato
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Oh not this again...



She's not the best and never will be.
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Old 01-06-2012, 22:20
Aneres11
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Not strictly true. Cheryl does like 1 live performance of her release single and that's it. Usually on X Factor - this year The Voice. There is no greater place to do it.

Jessie J is on The Voice...

But the fact is - Jessie and Cheryl are likeable to more people. Alexandra Burke does not come across very well at all I'm afraid. Her XFactor stint did her no favours what so ever. It was pretty cringe and everyone I spoke to after it all said how much they find her annoying.

It all comes down to likeability as well as promotion - but her current music is so generic that even a shed load of promotion wouldn't help it much. She is lagging so far behind other female artists in terms of what she bringing - so all of this best UK female artist is nonsense. Her singles and new album do not match that bold statement at all.
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Old 01-06-2012, 22:21
JustArun
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Her music is frankly average as is she thats all there is too it she is simply uninteresting and that does not sell.
This is a first, maybe someone should leak a sex tape of her? would that be interesting enough for you?
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Old 01-06-2012, 22:21
spaceoddity
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This topic has been done to death now.

She might be able to sing and dance but by god, Alexandra is not an artist. Maybe one day, you never know what'll happen, but I disagree she's an artist.
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Old 01-06-2012, 22:21
my name is joe
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I think the OP is being a bit dramatic about this lol.

I agree though. I think the lack of radio airplay is the thing that's hurting her most. I wonder why Capital and Heart have suddenly stopped playing her. The last of her songs I heard on Capital was The Silence, and the last I heard on Heart was Start Without You.

That said, I think Elephant and Let it Go were too generic. But I think the reason she isn't getting played on the radio very much any more is her record label move or whatever happened.
iv'e only seen one review of her album, in the Indy, which used the word 'generic' to describe the whole thing...which it trashed on the whole...so maybe not everyone thinks she is our best pop artist
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Old 01-06-2012, 22:21
JustArun
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Not strictly true. Cheryl does like 1 live performance of her release single and that's it. Usually on X Factor - this year The Voice. There is no greater place to do it.

Jessie J is on The Voice...

But the fact is - Jessie and Cheryl are likeable to more people. Alexandra Burke does not come across very well at all I'm afraid. Her XFactor stint did her no favours what so ever. It was pretty cringe and everyone I spoke to after it all said how much they find her annoying.

It all comes down to likeability as well as promotion - but her current music is so generic that even a shed load of promotion wouldn't help it much. She is lagging so far behind other female artists in terms of what she bringing - so all of this best UK female artist is nonsense. Her singles and new album do not match that bold statement at all.
It helps the likes of Rihanna, Jessie and Cheryl.
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Old 01-06-2012, 22:22
JustArun
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This topic has been done to death now.

She might be able to sing and dance but by god, Alexandra is not an artist. Maybe one day, you never know what'll happen, but I disagree she's an artist.
LMAO I can't at this...girl please.
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Old 01-06-2012, 22:23
mgvsmith
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She's got a bloody good case (as a solo female).

1) Name a UK popstar that can Sing AND dance to her standard, live?

2) She made a strong, but somewhat market tested first album. She's followed it up with a daring, musically cohesive second album that basically completely re-invents her sound..

3) Again, name a more versatile British female singer and performer (that's current).
Just because you can sing and dance means absolutely nothing in modern pop music. All Alexandra's rivals can do that.
Being able to do it live just means she can do it live.

Your second point sounds like a marketing executive blurb.
That doesn't sell records. And just because a record is a departure for Alexandra doesn't mean it is any different from a mass of others.

I really like Alexandra but history is against her. She is an XF winner which always means she will have to keep proving herself. She is not a strong creative force like Amy Winehouse or Adele and she doesn't play to her strength which is her great voice. Add to this a string of poor videos which just make her look like one of the crowd, it is going to be an upward climb for AB. Pity.
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Old 01-06-2012, 22:25
JustArun
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The thing is with you people is that when she does use her voice you just bring her down for it...this is boring ect...MAKE UP YOUR MINDS.

Have you even listened to Between the sheets and What Money Can't Buy? Hardly generic.
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