I have designed websites before but never on a massive scale however £250k to make a site is rediculous. I know sites need promoting and stuff but after you have spent a few grand the consumers and visiters will usually just roll in from word of mouth even though you still have to advertise.
Who needs £250k to make a website?
The last business case I worked on building a website was £70k. That was without marketing or hiring any full time employees, and in an environment that was already running multiple, monetised, websites. £250k would be swallowed up in weeks, look at boo.com or whatever it was called, the fashion website from a few years back - chewed through millions in a year or so
Easy to spend it on development in a few months. Would need to be big enough and ready to go to all the main retailers so you couldn't do it on a small scale. Plus you don't start making money for a while and you need a big high profile ad campaign to make it work.
Originally Posted by neutralned:
“The last business case I worked on building a website was £70k. That was without marketing or hiring any full time employees, and in an environment that was already running multiple, monetised, websites. £250k would be swallowed up in weeks, look at boo.com or whatever it was called, the fashion website from a few years back - chewed through millions in a year or so”
“The last business case I worked on building a website was £70k. That was without marketing or hiring any full time employees, and in an environment that was already running multiple, monetised, websites. £250k would be swallowed up in weeks, look at boo.com or whatever it was called, the fashion website from a few years back - chewed through millions in a year or so”
Boo.com required stock, including somewhere to house that stock. This website needed zero stock.
Originally Posted by chopoff:
“Boo.com required stock, including somewhere to house that stock. This website needed zero stock.”
“Boo.com required stock, including somewhere to house that stock. This website needed zero stock.”
Hence why this idea would 'only' have chewed thru hundreds of k rather than millions; you don't develop a national website with a few k as the original poster implied
Quote:
“I have designed websites before but never on a massive scale however £250k to make a site is rediculous”
“I have designed websites before but never on a massive scale however £250k to make a site is rediculous”
There is a big difference between "designing" a website and creating a web based platform that can scale to millions of users.
But where was his income going to come from via the website? Commission from the supermarkets used? Advertising? Customer has to pay a fee? All fairly small amounts, surely. I can't see how it would generate the cash he was projecting.
Originally Posted by webby99:
“There is a big difference between "designing" a website and creating a web based platform that can scale to millions of users.”
“There is a big difference between "designing" a website and creating a web based platform that can scale to millions of users.”
And conform to data protection and have safe ways to take money.
Are people forgetting marketing? And the fact that someone has to persuade all these websites and supermarkets to use the tool?
While Nick's idea was good, major supermarkets already have it as part of their framework.
Take Tesco for example. They have a website named Real Food (or something like that) with recipes and if you like the look of one recipe, you can click on 'get all ingredients' at bottom of the recipe. This would take you to Tesco's own site with a list of ingredients in already one place for you to select all - or some if you already have certain ingredients in your stock - that you'd like to buy. You can then add whatever else you want to that shopping list. Once done, pay for it and Tesco will deliver the lot the next day at a time of your choosing.
I think Nick's idea may be a tad old for some. Plus, most food suppliers prefer to have it as part of their frameworks. Also there's something like Ocado, which collates ingredients from suppliers for a customer's shopping list and deliver. So Nick's software idea needs to be unique to overcome those existing patents.
I think he's missing an opportunity to focus on an idea of having a shopper using own mobile phone to scan a bar code of the main ingredient and this would bring up a list of recipes on spot. Shopper can then shop for other ingredients listed in their selected recipe.
Sorry, waffling about nothing.
Take Tesco for example. They have a website named Real Food (or something like that) with recipes and if you like the look of one recipe, you can click on 'get all ingredients' at bottom of the recipe. This would take you to Tesco's own site with a list of ingredients in already one place for you to select all - or some if you already have certain ingredients in your stock - that you'd like to buy. You can then add whatever else you want to that shopping list. Once done, pay for it and Tesco will deliver the lot the next day at a time of your choosing.
I think Nick's idea may be a tad old for some. Plus, most food suppliers prefer to have it as part of their frameworks. Also there's something like Ocado, which collates ingredients from suppliers for a customer's shopping list and deliver. So Nick's software idea needs to be unique to overcome those existing patents.
I think he's missing an opportunity to focus on an idea of having a shopper using own mobile phone to scan a bar code of the main ingredient and this would bring up a list of recipes on spot. Shopper can then shop for other ingredients listed in their selected recipe.
Sorry, waffling about nothing.
Originally Posted by marks thespot:
“But where was his income going to come from via the website? Commission from the supermarkets used? Advertising? Customer has to pay a fee? All fairly small amounts, surely. I can't see how it would generate the cash he was projecting.”
“But where was his income going to come from via the website? Commission from the supermarkets used? Advertising? Customer has to pay a fee? All fairly small amounts, surely. I can't see how it would generate the cash he was projecting.”
Dunno but maybe he was looking at 'free' websites and seeing how they manage it.
After all, how many websites do you use that you actually pay a fee for? This one? Google? Facebook? etc etc
Dr Kim - This wasn't really a website, more a huge database with a complex flow diagram. The actual front page would have been the easy part really.
Also, I hope you used a reliable proofreader for the websites you designed.
i expect "reference" websites work because the cost is high enough to pay a commision
eg - a insurance recommendation website - will direct you to maybe a £200 - £500 insurance policy with annual repeats.
the insurance co could afford to pay 20% + of year 1 for that business.
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compare that with food. if you only buy maybe £20 worth of food, how much commission could the supermarket pay for that?
eg - a insurance recommendation website - will direct you to maybe a £200 - £500 insurance policy with annual repeats.
the insurance co could afford to pay 20% + of year 1 for that business.
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compare that with food. if you only buy maybe £20 worth of food, how much commission could the supermarket pay for that?
