No, I don't think they were any better, just safer. Frankly, I was really disappointed at just how pedestrian the final business plans all were:
A recruitment firm (there are already hundreds of these).
A hedge fund (there are already hundreds of these).
A cold calling centre (there are already hundreds of these).
A web-site that sources ingredients for every recipe that has ever been written (there are already... oh no there aren't. That's because it's a completely impractical idea).
I'm not saying that I could come up with anything better, but then I'm not claiming to be one of Britain's brightest business brains.