I wonder how long the BBC and ITV will get away with sharing the rights to the Euros and the World Cup.
It is effectively price-fixing, in that the only two broadcasters who could realistically bid for them are teaming up to avoid a bidding war. I can't see UEFA/FIFA standing for it for much longer, especially as they are getting it so cheap compared to other broadcasters.
Another thought - if the BBC bid for one of the live premiership packages they must have money to play with the in the sports budget - I wonder what else they might spend it on?
They should really try and keep the Olympics, but they are holding out on paying more than they have to there. Giving the Paralympics to Channel 4 was a warning shot and the BBC don't particularly seem to have listened. Perhaps quite rightly, I can't see anyone else stepping forward to spend the money on them.
It is effectively price-fixing, in that the only two broadcasters who could realistically bid for them are teaming up to avoid a bidding war. I can't see UEFA/FIFA standing for it for much longer, especially as they are getting it so cheap compared to other broadcasters.
Another thought - if the BBC bid for one of the live premiership packages they must have money to play with the in the sports budget - I wonder what else they might spend it on?
They should really try and keep the Olympics, but they are holding out on paying more than they have to there. Giving the Paralympics to Channel 4 was a warning shot and the BBC don't particularly seem to have listened. Perhaps quite rightly, I can't see anyone else stepping forward to spend the money on them.






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