Originally Posted by allthingsuk:
“On the subject of Australian ratings though, what happened to Masterchef Australia? Overkill or burnout or what? It was getting 2m+ not long ago in Australia. Seemed badly dented by The Voice as it happens but it's been declining slightly for a while.”
There is an article about it on TV Tonight explaining this (
http://www.tvtonight.com.au/2012/06/...asterchef.html). Having the show on for six times a week (although Friday is a masterclass and that one typically gets lower than usual ratings) is a big ask for viewers and fans to commit for about 15 weeks. Another reason is the competition. Masterchef is head-to-head with The Block on Nine. The Block typically gets 1.2-1.5m almost every night and that might be the dent cause. Outside broadcast TV, there are also multichannels (esp. with TBBT repeat on GO! constantly doing well) and cable shows as well.
Lots of people have been saying this year's season is much better than last year. The challenges, cast and the whole atmosphere has pretty much lifted its game up, not entirely but getting there. Last year's season pretty much pissed everyone off (including myself), with bullshit immunity challenges, unnecessary drama in judging and the contestants were literally unlikeable. I think I gave up halfway last season and read recaps online for the remainder of its run. So, I think some people are done with the show because of this.
That and also the erosion of it as the season goes by. However, in Masterchef's case, as one commenter mentioned on TV Tonight, if it declines by 200-300k year-by-year, that is typical. However, losing as much as 700k is causing a concern for Ten. Masterchef is still performing strong in key adult demos, but who knows if that will continue in a few years time. Seven should also be nervous about My Kitchen Rules next year as I said before, viewers were very unhappy with this year's season.