Originally Posted by DragonQ:
“Making them FTA without putting them on the Freesat EPG accomplishes nothing. The increase in viewers will be negligible and thus the increase in advertising revenue will be nothing. Since they're on Sky's FTA channel list we can assume they're staying FTA for the foreseeable future. If they really have no intention of putting them on Freesat at some point, then I can only think of two explanations:
1) They're only FTA because they feel the encryption fees aren't worth it for these channels.
2) There's some weird contractual agreement to make a certain number of their channels FTA somewhere and they're chosen these four.
3) They feel that they can use these channels as "shop windows" for their other channels, in order to persuade Freesat From Sky viewers (who are the only ones right now that can view these channels without manually adding them) to renew their Sky subscription.”
Number 1 could be the answer although a drop in the ocean compared to what Sky pay Cisco (now NDS is effectively there's), three could also be the answer but then again those FSFS viewers who've churned or have a specific FSFS viewing card would still be able to see these channels.
Sky news has always been FTA which is probably why it's still FTA, I bet given half the chance they'd love to put it FTV but know as BBC News is FTA those Sky STB owners without a valid FTV/FSFS card would watch BBC News. I guess with more FTV services all now FTA and with FSFS's offering dwindling those who've not swapped cards at the last major card swap in 2010 would no longer bother.
I can see, at the next major Sky card swap event, Sky pulling FSFS completely as the number of FTV channels isn't exactly now worth the £25 cost in terms of their content, maybe this is what Sky's plan is and why they've now chosen to put these channels FTA?
Originally Posted by Mickey_T:
“I can't see that happening unless they can perhaps get the BBC to host like they did with the old Freesat version of CH5.
They have no room on their transponder for their SD channels as it is, and I can't see them leasing another transponder just for 5HD.”
I agree, C5 won't rent a second Txp unless they can make it pay with regionalising C5+1 in to five regions for extra ad revenue. They may choose to rent bandwidth from the BBC after the Olympics in the short term although I guess the Beeb want to cram the other three BBC1HD regions in to 10847V at some point? One would hope they'd get a second Transponder but with the BBC cash strapped can't see it. Maybe if C4 want to regionalise C4HD they could rent capacity to C5 longer term? Other than that C5 could do what C4 did and go on to Eutelsat 28A for a holding period.