Next up, Pete's interview with Gav:
Gav's CV
Personal Statement
I am a positive, honest and hard working person who throws himself into every task with the maximum of energy and dedication. I am an efficient, practical person easy to get along with, adept at handling high pressure, stressful situations with calmness and clarity. I have a multitude of skills and experiences, and I feel that I would be an asset to any company.
Skills
- Written and presentational skills. I am confident in my ability to formulate and write pitches, documents and resources to a high quality in order to inform, argue and persuade readers to different ideas and viewpoints, something I see as being of paramount importance. I can articulate ideas well, and my written skills have been praised frequently throughout my life, and can pitch ideas in both formal and informal situations to a high standard.
- Sales. I can adapt and fine tune my sales techniques in order to sell a product to it’s intended audience. I’m confident, pleasant and competent at sales, with an additional ability to upsell products well.
- Practicality. Having been taught from an early age the importance of finance and figures, I am confident with numbers, figures and margins and can easily attain the maximum practicality whilst delivering on cost. I am also excellent at spotting potential flaws in products and ideas and fixing them.
- Positivity. I am an extremely positive person, which I feel is important in business. I am highly motivated, and easy to get along with, and can easily motivate those around me, getting the maximum productivity both from myself and those within my team. I am considerate of others, respectful, and forge good relations with both co-workers and customers.
Experience: Real Life
I have just finished my third year of an undergraduate MA in English at the University of Aberdeen, a degree which I think highlights my creativity, analytical brain and propensity for writing and presentation. Prior to my degree, I obtained 12 GCSEs at grades A* to B, and an International Baccalaureate diploma, highlighting my all-round academic ability.
I have a wealth of employment experience that I feel has broadened my skill set in numerous ways. I have undertaken a number of permanent and temporary positions in retail, at Next, French Connection and Monsoon which demonstrates my versatility and ability to adapt myself to different retail environments, as well as relying heavily on my people skills. Throughout these positions, I developed my confidence in interacting with customers, my organizational skills and my ability to remain calm and co-ordinated under pressurised situations.
I have also worked in box office and front of house at a theatre company during the Edinburgh Fringe Festival in 2011. Throughout the festival run I was one of the best performing members of the box office team, remaining calm in chaotic situations, and regularly managing to up sell products to customers.
Experience: DS
I have both picked up new skills and displayed my existing skills throughout this series of the DS Apprentice. In every task, I have taken an active role in the creative elements of the tasks, being a key member of my team during the ideas phase of the process. As well as giving my own ideas, I have helped develop and modify other ideas, appraising them in an impartial way – recognizing what was good and helping to rectify less successful ideas. Recognizing the importance of research, I have undertaken copious amounts of research in every task, using the results to inform my ideas and to justify decision making. I have also demonstrated an ability to work well around numbers and margins, whilst not compromising on the product, aiming to find the balance between a healthy balance sheet and a quality product.
I feel that this process has highlighted to me a number of areas on which I needed to improve on, most notably management. On my first experience of project management within the process, I was indecisive, overly mindful of others feelings to the expense of the task, disorganized and generally unsuccessful. I took on board the negative feedback I received on this task however, and improved, proving much more successful on my second task – again showing my ability to learn, grow and develop. I also feel another area I have successfully improved upon is my confidence in my own ideas and abilities. Throughout the previous series of the DS Apprentice, as well as the start of this series I feel I was easily led on occasion, as I was scared of disliking an idea and hurting someone’s feelings. However, now I feel I have developed and learned how to vocalise an opinion in an inoffensive manner, still respect the feelings of others yet ultimately to influence decisions in a more successful manner.
Experience: Other DS
Throughout my time on Digital Spy, I have been involved in numerous activities. I am opinionated myself but respectful to others’ opinions, and have entered a number of games, with the long-standing games showing my commitment to seeing things through, even after I have been eliminated. Together with Kevin I set up The Change Up last year, which required a lot of imagination, planning and organization. I also reached the interview stages of the first series of the DS Apprentice, which shows my tenacity and practical skills, which I feel have developed even further since the last series, meaning I am much more of a rounded and versatile candidate this time around.
Where I see myself in 10 years
I have a clear life plan for the next ten years, beginning with completing my degree, where I am on course to achieve a 2:1. In the upcoming summer, I have an offer of a six week intern in the digital marketing division of a widely read financial newspaper, which is ultimately the direction I would like to pursue following the completion of my degree. In ten years time, I hope to be established within the wider field of marketing, and working for an established company – either a marketing firm or within the marketing division of another company, in at least a junior management role. I thrive on being successful at whatever I turn my hand to, so I hope to progress and grow throughout whatever company I work within.
Interview
Pete says
Good afternoon, Gavin.
Gav says
Good afternoon.
Pete says
This interview is all about the content of the CV you submitted to us, and how well you've sold yourself to be the best person for the job. Any questions before we start?
Gav says
No questions that I can think of, I'm ready to start!
Pete says
Okay. In your CV you discussed a lot of different skills. Which skill on your CV do you see as the most valuable for DSA, and why?
Gav says
In terms of DSA, I think being able to write eloquently and express ideas well is the most important thing - if you can't convey your concepts properly to their fullest extent, and in an attractive way then your ideas can get overlooked, and so it almost doesn't matter how good your ideas are if you can't pitch them properly.
Pete says
If only the Apprentice was around in Shakespeare's days eh? He'd be a dead cert.
Gav says
indeed1
*!
Pete says
Ha, seriously though, could you please give me a specific example of how your writing skills have helped you in this process so far.
Gav says
In almost every task thus far I've had quite a big role in writing the pitches, which have been quite largely praised, even when the response to the ideas have been less complimentary.
would you like a specific example of this?
Pete says
Yes please.
Gav says
okay! I think the best example of this for me would be on the first task, where our ideas was quite solid, but ultimately a little bit unremarkable. All of the responses praised the pitch we wrote, which was more impressive and detailed than the other team's pitch, despite the other team arguably having the more unique idea.
I would argue that perhaps the way we wrote out our pitch and explainations possibly tipped over our idea into 'winning' territory. Everyone had a hand in that particular pitch, but I feel that kind of demonstrated the importance of writing things well.
Similarly, the way we presented our idea in the music task, even when the idea was less warmly recieved, was met with quite widespread praise from the viewers.
Pete says
Okay, thank you.
My earlier flippancy re Shakespeare aside, do you really think that writing is THE most important skill? If you were running a company, you can employ a copywriter or a marketing bod to do that for you. The ideas themselves - such as your example one, which you admitted was 'unremarkable' - are surely the key to business success?
Gav says
I would say it is the most important skill, yes - obviously it works best in tandem with other skills, but there's almost no point in having a strong idea - especially within DSA where you can't actually 'see' a particular product and rely heavily on descriptions to visualise - if you can't explain your idea well, pitch it properly or be able to sell it - all of which require good written and
presentational skills.
like I said, I think having a great 'idea' to work around is a fundamental, but being able to talk about a concept in an appealling way is massively important too. If you can make an unremarkable idea seem good, imagine what you could do for an excellent idea with the correct presentation behind it?
Pete says
Would you say you personally have had 'excellent ideas' in this process?
Gav says
I think creatively I've struggled a little bit on occasion, but I have had excellent ideas at certain points - yes - I would say the festival themed clothing line in particular was a good idea.
Pete says
Okay.
Gav says
I also would like to think that I can recognize a good idea when it comes from someone else, back it, work on it, improve it and make it great
which I feel is equally important.
Pete says
One skill I liked on your CV is 'practicality'. Could you speak a bit more about this please?
Gav says
I think I used it as a general, umbrella term in the context of my CV.
It was meant to sort of cover a number of things - firstly, that on a realistic level, I can spot potential flaws in things and rectify them - things that are common sense. On the toy task, I noticed that there were some faults with the materials used in the designs - so substituting the
board for a mat susbstantially reduced the costs for the task and made it more child friendly with the easier to store, more portable material we opted for.
I also think on a financial level I am quite practical - I spent a lot of time considering costs, margins and profits throughout this concept and I'm quite mindful that a product in real life needs to deliver financially, and is judged on that at the end of the day.
Pete says
Okay. For the record it wasn't a criticism, i really liked it!
I did however notice the absence of skills such as leadership and management. Do you view these as important to be the Apprentice?
Gav says
Thank you!
Yes, I do think leadership and management are quite important skills to hold, and I think those aspects are ones which have been identified to me as things I really needed to work on and improve, which I feel I have done throughout the process.
I think my CV really should be an accurate reflection of where I am as a candidate, and although I feel that now, especially following the previous few tasks, I am a capable and effective PM, as I think I may have explained in the DSA experience section later on in my CV, on my first attempt at project managing in this contest I had a little bit of a disaster, and thus identifying it as one of my
'strenghts' wouldn't have been true, even though I do genuinely believe that now I am equally as good, if not better, as a project manager as the other candidates in the process.
I do recognize the importance of management though, as having a happy team more often than not leads on to having a productive team, and within this process the teams that have co-ordinated and collaborated together have generally pulled out the better final products.
Pete says
Thanks. Yes I do like it when candidates are honest on their CV and comment on things they need to improve on.
How is your real life experience on the CV important?
Gav says
I think having a good academic record is important - it really shows off how well you applied yourself through school/college/uni, and I would hope that mine shows that I've always worked hard, taken challening options and never rested back.
Again, I think the working experience I had in retail shows that I'm someone that's had to work quite hard for what they have and can thrive in a number of different environments - working in stores has taught me a number of things, especially in relation to working around other people.
I think my people skills now are one of my strongest sets - I can quite easily navigate difficult situations whilst remaining calm and positive, and I would hope most people I come accross would think their transactions around me quite positive.
Pete says
would you say you remained 'calm and positive' when you exposed Carlisle's offer of defection to your team?
Gav says
Also, the experinces I had working in box office last year showed my sales skills quite well - I was one of the top performing people on my team for up selling products, and generally I was well respected by those around me.
Not exactly, I wasn't having my best day - having been in the library at uni pretty much all day and with an impending exam - at the time I really regretted speaking out.
However, looking back I'm not sure I did anything wrong in saying anything - it wasn't a personal thing, and I would hope if someone on my team was genuinely offering to sabotage all the work I did someone would call them out on it.
Pete says
Yes, and I'm sorry to ask this. How would you cope with a work situation where someone annoyed you? Or in retail/theatre, an annoying customer?
Gav says
I have experienced that quite a lot, and I think I'm usually quite good at masking things, especially in person. It's quite easy to just put on a smile, and be polite and deal with situations in a calm way at the time, venting your frustration later on if needs be.
I'm not a particularly hot headed person, and I think I cope really well with difficult customers and on the whole relate quite well, and get on with to the people I work around.
Pete says
No, I think you could argue that you're the least hot-headed person left?
Gav says
I am, in general, very laid back, and I tend not to take criticism personally, I sort of see it as something to work on as opposed to a personal attack - it really does take quite a lot to get me worked up, and unfortunately that day there were quite a multitude of things that built up, and I snapped, whether it was the correct thing to do or not.
Pete says
Okay, we'll move on from this.
If you were an HR manager, would you hire somebody on the basis of this CV?
Gav says
I wouldn't say it was the best document I've ever written - it was a little rushed, as it had to be re-written after my laptop broke, however I think it does express the potential I have quite well, gives a sense of my background - experience and academic record wise, my aspirations and the skills that I have.
So I would say on the basis of that CV, as sparse as it is, yes, I would hire myself.
Pete says
where do you imagine it placed of the 4?
Gav says
I would assume in the lower half, probably third, however, I think as a candidate I am better than the third-best.
Pete says
Where are you as a candidate then?
Gav says
Although I'm not sure I have demonstrated it fully thoughout this process, I genuinely feel that I'm the best candidate remaining - all 3 of the others have fantastic strengths, but I think I have been continually improving throughout this process, and I have a great blend of talent, skill, real life experience and personality which would work fantasitcally well in any company.
Pete says
Why do you say you haven't demonstrated it fully?
Gav says
I think I definitely had some 'off' tasks where things just didn't go right for me, and I made some quite stupid mistakes, when in reality, I know that I'm a better candidate than that. An example of this would be the music task, where I PM'd for the first time - it just all went quite horribly, and I didn't step in and make the appropriate decisions which could have won us the task.
however, I think throughout the process I've worked on my shortcomings, and in my second task as PM, I really worked hard to demonstrate that I've improved on where I was lacking before.
I think what I'm trying to say in essence is that I'm aware that I haven't been 100% amazing the whole way through this process, but I think I'm constantly getting better and working on the things I need to improve on, and I think I'm a better overall candidate for that.
Pete says (16:55)
As you know, last year you were eliminated at this stage. On your CV you said, "I also reached the interview stages of the first series of the DS Apprentice, which shows my tenacity and practical skills, which I feel have developed even further since the last series, meaning I am much more of a rounded and versatile candidate this time around." So you think you're better now than last year?
Pete says (16:56)
Do you think the standard was higher last year?
Gav says
I think this year I've had an extra year of experience, I'm a bit older, calmer and I have picked up a lot of new skills I didn't necessarily have before, which ultimately makes me a better prospect now than I was this time last year. While I may have performed stronger last series, I was quite robotic sometimes and lacked personality a bit, whereas now I'm much more confident in myself and my
ideas. Last year the standard was quite high, however I've personally found this series much more challenging, and I feel like I've been tested a lot more this time around than I had last year. I've definitely worked a lot harder for my place in the interview round this year than I did last year.
Pete says (16:58)
Thank you.
Can you reduce your CV to one sentence selling yourself as a candidate?
Gav says
I'm an ambitious, honest, hard-working and positive person, with a variety of skills both practical and presentational, who strives to be the best in everything that I do and never gives up working on myself to become the best person I can be.
Pete says (17:02)
Thank you. Last question now.
What three words would the other candidates (past and present) use to describe you?
Gav says
oh, that's a difficult question!
I would hope they would say: intelligent, nice, hard-working?
Pete says (17:04)
Thanks.
Gav says
thank you!
Pete says (17:04)
Do you have any questions, or anything else you would like to add?
Gav says
not that I can think of, thank you!
Pete says (17:05)
Gav, the interview is over. Thanks for your time, and good luck.