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The Digital Spy Apprentice - Series 2 - Final Boardroom! |
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#1 |
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The Digital Spy Apprentice - Series 2 - Final Boardroom!
Hello, Gav and Louise, and welcome to the final boardroom of the Digital Spy Apprentice.
How are you feeling? |
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#2 |
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Definitely feeling really nervous and apprehensive, but I'm really glad to have gotten this far at the same time.
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#3 |
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I'm so nervous, but very happy to be here too! And especially against someone as strong as Louise!
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#4 |
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Quote:
Definitely feeling really nervous and apprehensive, but I'm really glad to have gotten this far at the same time.
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I'm so nervous, but very happy to be here too! And especially against someone as strong as Louise!
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#5 |
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Quote:
Nervous and apprehensive - could you expand? This sounds like a bit of a self-defeating sentiment.
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#6 |
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In any case, you've both done very well to get here.
How do you think the task went for you? |
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#7 |
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Quote:
Do you consider yourself lucky to have made it here with someone as strong as Louise?
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#8 |
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I really enjoyed the task! It's a subject matter that interests me a lot, and I had a lot of fun going through the various tasks with my team! All in all I really enjoyed the task, and I think that reflects in what I came out with a very good overall final product.
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#9 |
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Quote:
In any case, you've both done very well to get here. How do you think the task went for you? |
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#10 |
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Quote:
I really enjoyed the task! It's a subject matter that interests me a lot, and I had a lot of fun going through the various tasks with my team! All in all I really enjoyed the task, and I think that reflects in what I came out with a very good overall final product.
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I think the task went well for me. I enjoyed the main focus point of it and coming up with an idea, as well as researching book promotion - I learned quite a bit. It was very different to the other tasks, not having a million voices and opinions directing in every which way. But I did enjoy it and I'm confident it went well.
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#11 |
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I'm glad you enjoyed it! Didn't your team members voice their opinions at all, though?
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#12 |
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Great! You say you went through the tasks 'with your team' - I hope you found them helpful. Did you discuss things together, or did you take on more of a supervisory role?
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#13 |
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No, I didn't really use my team. At first it wasn't really a conscious decision, as I had planned to put together my ideas and send them out but then I just got on a roll with my one idea and went with it. I did the bulk of the work on the last day once I had everything planned and felt it would be inappropriate to ask then, so I just didn't. In a way, I slightly regret this decision as it would've been a help but I enjoyed the challenge regardless.
That's a bit surprising - I know I asked you both to take on the bulk of the responsibility, but with such a strong team, it's a shame you didn't take advantage of their ideas.
Louise, you picked a 'dark' theme for your publishing house, and Gav, you went with graphic novels. What inspired these selections? Was it down to personal taste? |
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#14 |
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Well, Val didn't show so my team was Amroussi & Naruto, but they really were the perfect team for this task! I generally used my team to discuss ideas, they were incredibly helpful and really helped me get the best from this task, Amroussi designed the logo, which I think is absolutely perfect, and Naruto was excellent in helping me research my marketing plan, but I did all of the writing on the task myself.
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#15 |
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Quote:
Louise, you picked a 'dark' theme for your publishing house, and Gav, you went with graphic novels. What inspired these selections? Was it down to personal taste? |
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#16 |
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Yes, mine was definitely down to personal taste, as well as what I know is there's a huge market for. I think the intrigue supplied by the whole "dark" aspect of the publishing house and it's books would attract people to at least check it out. There's a huge thing about "morbid curiousity" and there are so many websites, such as creepypasta and the like, that are dedicated to just horror and thriller type stories. So I do believe it would work very well.
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#17 |
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Okay, so you both had similar reasons for going in your chosen directions.
What do you think were the weakest areas in your proposal? And what were the weakest areas in your opponent's? |
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#18 |
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The weakest area in my proposal was certainly my logo.
I thought the content of my 4-week plan was strong and would realistically work very well, but I wish I had gone into a bit more detail (such as times and places) and fabricated it a bit more. As for the weakest part in Gav's proposal, I'd say the launch party. It was good, but the rest of the pitch was stronger. |
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#19 |
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Okay, so you both had similar reasons for going in your chosen directions. What do you think were the weakest areas in your proposal? And what were the weakest areas in your opponent's? Louise again has a very strong idea that I think was excecuted brilliantly, however some aspects of her marketing could have been improved - the flyer idea seems a little wasteful for a book - the number of people it'd expose the book to is minimal and I think money/resources could be better utilised elsewhere. Likewise some of her other marketing ideas aren't what I would have gone for, but I would like to re-iterate, it's a strong campaign. |
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#20 |
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All very diplomatic words there, but at the end of the day, don't forget that I want to be convinced your proposal is head and shoulders above the other.
Louise, I know you picked a dark theme for your publishing house because that resonates with you, but don't you think the plethora of dark books out there at the moment might make it hard to compete? And Gav, the graphic novel idea is a clever one, but did you take into account the high cost of production? Were you just going to pass it on to the consumer? |
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#21 |
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I'm also curious: why did you both decide to eschew ebooks? It's a huge (and growing) market, and for small publishers especially, it's a great way to get your name out there without much outlay.
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#22 |
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Quote:
And Gav, the graphic novel idea is a clever one, but did you take into account the high cost of production? Were you just going to pass it on to the consumer? I definitely think my idea is stronger, but I also think Louise's idea is good. |
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#23 |
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I'm also curious: why did you both decide to eschew ebooks? It's a huge (and growing) market, and for small publishers especially, it's a great way to get your name out there without much outlay. |
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#24 |
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I do think my proposal and idea is better, don't get me wrong.
Yes, it's a popular genre at the moment but you can find a lot of books of many genres. I think the idea itself is original and I feel like, although there are a lot of "dark" types of books out there, there isn't really one specific place for them. I think the idea as a whole would entice horror/crime/thriller fans to look up books specifically from our publishing house. I feel in turn this would boost the calibre of books submitted. |
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#25 |
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Quote:
I'm also curious: why did you both decide to eschew ebooks? It's a huge (and growing) market, and for small publishers especially, it's a great way to get your name out there without much outlay. |
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