EVERYONE blames management when things don't work out..



She may have better vocals, but Rihanna's track record has shown that she has slightly more personality and has creative videos which generate even more hype...
Even if Scherzinger had released all of these hits, she still wouldn't be massive, she just doesn't have the appeal.

Most people will tell you "Scherzinger's alright", whereas EVERYONE has an opinion on Rihanna. Like her or hate her, when her video comes on, people stop and take notice.



I don't think she has a large fanbase really...
Having a couple of number ones only proves she has catchy songs (similar to Jason Derulo).

Album sales are a much bigger indication of an artist's fanbase than single chartings... Does Pitbull really have much of a fanbase? or Flo Rida? or Guetta?

The strange thing about Nicole is she can sing, dance, looks good and has a good personality. For many, having those attributes would suggest, to coin a phrase, that she has 'The X Factor', yet Nicole still has something missing and there is something slightly budget about her. Maybe she needs to find her own stamp because what she seems to be doing, others are doing better. She needs to basically have the same sound as she had when she was in PCD (Poison and DHYB being good examples for that sound) instead of being a Rihanna rip off (Right There, as successful as it was, it was just that).

In this case Scherzinger's management was bad, even her fans were tweeting it, Scherzinger has the personality, it just rarely gets shown. Directors could help her out with her videos. If Scherzinger has Rihanna's tracks she'd be number one everywhere. Scherzinger just needs more press. I think Scherzinger's more than "alright" but Rihanna has become way too raunchy these days and it's put some fans [not all of them off]. Scherzinger isn't like that, she's goofy and could be "a girl next door" type. Compared to Rihanna Scherzinger is way more likeable.

I think Scherzinger's got a fanbase mainly from her PCD days. Pitbull Flo'rida or David Guetta may not be that huge, but they have hit after hit. Scherzinger could be the same with radio friendly songs and uk X factor. Everything could change for her in the next couple of months.

Yeah... It's strange. It's something weird you can't put your finger on to be honest. She's one of the hotter celebs around in my opinion. But it's not THE look that goes. She has a great voice but not THE voice that goes.
I've always thought she looks slightly too old for the kind of music she releases... Maybe it's just me.

The public are so fickle that I'm convinced people become popular more because they are percieved as popular, than for any other reason...
When it's seen as cool to like an artist - people start liking them.
What usually follows is that it then becomes just as cool to hate them.. (Eg. Cheryl, Rihanna, Bieber) which just generates more hype.

If schwaneggerzinger's management are the only ones holding him/her back then why has she not changed managers ?

He/she is better off sticking with the Yosser Hughes impersonation at Cowell ? Especially as she is just his puppet

Ironically, I don't think she has the 'x factor'. She can sing well, dance, is beautiful but lacks that thing which would otherwise make her very successful.

Also I just cannot shake off the view that she is very fame hungry despite some people thinking she is actually nice etc in real life.

I think Scherzinger looks great for her age, a lot of her fans to do. Her beauty is one of the main reasons the uk have picked her for the X factor, Tulisa's nice looking but she's no Scherzinger. I don't think Scherzinger is fame hungry, but I Think she's very ambitious. She's admitted that in interviews. I think she knows what she wants and she's not afraid to go after it. Who doesn't like a bad girl....Scherzinger always seems like a sweet girl too.

I hear her fannase consists mainly of old ladies out doing a bit of shopping during the triumphant mall tour

No O2 or NEc or Manchester Arena for Nick

Immature, much??

Lmao this comment is a complete fail. And calling her a man....? Really? Is that all you can come up with...? Plus playing the Cowell puppet thing doesn't work when Cheryl was more than happy to get her strings pulled for all those years, yet she gets off completely by you...

Nicole is making the right decision joining the UK panel, and no doubt she will release another solo album to further cement her success in the UK. 3 top 3 singles including a #1 is a very impressive solo debut.

Nicole's PR is the same as Cheryl's and according to posts on here, they are masterminds behind her career so why isn't Scherzinger's just as successful?

That's an interesting question. I wasn't aware they had the same Management. If that is the case, one would have thought the real singer, great dancer and best looking performer which is Nicole would see her clearly ahead. This doesn't even take into account the hard work and graft that Nicole has put in.

Must be who you know. Ashley the top footballer kinda cancels out an F1 top Racing Driver. But the very close support Cheryl somehow managed to enjoy for years from Simon (until they fell out), must have made a difference. Will i am's convenient stepping into the breach again is an advantage for Cheryl. Now that Nicole is moving and working closer in the Simon circles, perhaps she will see an increase in promotion and Simon can show he has the magic touch again. After all, he has far far more to work on, as there is no doubt that Nicole is a good singer, has the looks and is potentially a very sellable package.

That's why I never really agree with the viewpoint some people have that all Cheryl's success is down to her PR team getting her in the papers. They can't be that good if someone who can sing and dance is pretty much a non entity.

It has nothing to do with management/ PR "pushing" an artist...
There are simply some artists (the majority) who people aren't bothered about, except for downloading a song or two...
Nicole is one of them.

Even with all of the X Factor publicity, I still doubt her career will be truly massive.
People need to relate in some way to the artist, no-one seems to relate to her.

A heart rendering final fall out with the love of her life after his public indiscretions, made even more public with the very public media spin. A mysteriously drawn out reported brush with death, after being bitten by a nasty spider. To which no other Celebrity had ever experienced when they go on holiday. Looking happy while Simon employs his right hand up the back of your chair week in week out. All to come?

this is exactly right. no-one is bothered about her enough to buy an album. hence is always being pushed back in the USA

Nicole just has no spark and that is her main issue.

I think PR is the main thing, there are plenty of acts that are crap but milk the publicity machine and have great PR, get on the cover of magazines every single day and are admired not for talent, but because people know their whole life story. Scherzinger needs that type of press but focused on her talent.

Cheryl was on Popstars, The X Factor and in Girls Aloud. She has been established for longer than Nicole as a media personality. Her marriage to Ashley brought her massive publicity, and whether you care to admit it or not, she definitely cashed in on her divorce with her solo debut...that in itself was huge PR...

Nicole has none of that backstory, and in the same way that Cheryl flopped in the US because she didn't have all that attached to her, so did Nicole. Nicole's solo album was pretty successful, it wasn't a smash hit, but people are interested enough in her to make her singles top 3 and #1 and give her a top 10 album.

Nicole has less of a clear image than Cheryl who has been billed out as a Pop/Dance crossover artist. Cheryl has her sound, and her team know exactly how to market it. Nicole has no exact sound, she went from Euro-pop on Poison to Rihanna-esque island jams on Right There, and that is a lot harder to market. She has no brand, and that is the problem, not Nicole or her abilities. Without Nicole, the PCD would not have been successful, she was the star of that show, and people were interested enough to buy their records....the issue is marketing and music for Nicole not her talent. If she went back to the type of music she made with PCD, instead of changing every minute with her solo career material, she would be far more successful.

There are celebs that are as bland and as dumb as paint that have no spark, but are rich and famous because of a good publicist. Scherzinger just doesn't have the PR machine behind her but will when The X factor starts.

Nicole has a backstory in America but is yet flopping there as well. She was on Popstars, The Sing Off, X Factor USA, Dancing With The Stars and had numerous TV appearances in things like Gossip Girl and was in PussyCat Dolls and was regarded as the main member.

Nicole may not have a backstory in the UK but she does in America - so why is she flopping there? She has all the ingredients. Just no spark imo.

She won't be a major success here either.

Nicole's PR team is one of the best in the country.

I would go along with just about all this. I really enjoyed the Pussycats, although some of the girls whilst taking a more secondary, role were pretty good too. I like Kimberley on Sky One's Got to Dance although her voice is a little weak. If Nicole kept with the PCD receipe she should do well. Perhaps after being in a group, she felt the need to look different and that forced the pace in other directions.

It's not even about being liked... Just having that something about you that people can't help but notice.

You start a thread on Cheryl - They'll be people who love her fighting her corner, and people who dislike her slamming her. However, both will know lots about her, read about her, watch her perform, have a strong opinon on her.
How many times have you seen people on youtube slamming her live performances? Because, like her or loathe her, you still want to look at her and talk about her.

Very few artists create reactions like this, it's something you can't put your finger on.... But it's something almost all of the biggest pop artists have.

It is partly to do with publicity, but there are plenty who have publicity who no-one cares about.

Cheryl could take a year out doing nothing and be seen by no-one, but the minute she's papped a year later - people will have something to say about it.

"Still want to look at her" I don't, but if she labels herself as a singer she's always going to get slammed for it unless she takes lessons. It's a reaction caused by media hype, because her PR sells every apect of her life to make up for the lack of talent she has. It's a case of any publicity is good publicity and it seems desperate and tacky imo. Scherzinger has the looks, talent, and the drive to work her bum off, so Scherzinger of all people deserve the press on her twenty four seven.