Originally Posted by GeorgeS:
“Tour de France Highlights averaged 917k on ITV4 (4.6%)
Victoria Pendleton: Cycling's Golden Girl averaged 2.8m at 9pm on BBC1
BBC3's Olympics' Most Amazing Moments averaged 1.2m at 10pm.”
Had a feeling the Vicky P doc would bomb. As good as it was (I'm biased, being infatuated by her...

), it didn't really scream out "flagship slot BBC1", more 10.35pm material like the other Olympics docs.
The TdF ratings are edging up, and there does seem to be now a more mainstream picking up of the impending British sporting triumph. I wonder if the highlights will break 1m tonight as today's stage will pretty much determine whether Brad wins the race or doesn't. (No spoilers this afternoon please!)
I don't think ITV though are really doing enough to promote this particular asset of theirs. One can't help feeling that when they acquired the rights it was to plug a gap on "Men & Motors" (aka ITV4) on the basis of "Minder repeats, Sweeney repeats, Touring Cars, what else would blokes watch - I know, stick some cycling on".
Still, I shouldn't complain. At least we have FTA coverage, and with it being a straightforward continuation of the excellent package produced for Channel 4 all those years rather than a dreaded "ITV Sport" in-house production, it does have an overall quality "feel" to it that is lacking elsewhere in the network's sport output - we could have had Rosenthal hosting it and Tyldesley & Beglin commentating...