I assumed the 3.97m was without +1 not including it!

I don't know about "Gold", more like a shitty rusty brown!

Bit of a come-down for Torvill and Dean, they usually get 24m+ for their Olympics-themed stuff don't they....?

The way folks around here put it - DOI wont still be here in 2 years time when the next Winter Olympics are on.

data for w/e 15th July 2012 now available on BARB website

enjoy!

Used to be a massive Fan but just cant stand Mr spence
the show is totally burned out.Jason Had his flaws but you knew there would be some scathing comments that had elements of truth.

Well, if it's getting nowhere near what many ITV shows get when it's on every day then it must surely be a flop because it's stopping many potentially more popular programmes from getting on. It seems bizarre that after being stripped every night too it wasn't on Saturday or Sunday which is surely when people are used to watching shows like that and they don't have to mess around with the news.


Yeah, I'm assuming that as of Thursday most people will stop being that bothered about Olympic football, but these matches have some selling points as a) the first Olympic events and b) the novelty of Team GB. After that they'll be somewhat swamped by the more traditional Olympic sports. Incidentally I don't think football should be in the Olympics for the same reason as Gordon Strachan pointed out - it's insulting to the other Olympians who have trained for their entire lives for this moment to be alongside people who were picked to take part a month or so ago because they're at a loose end,


Well, the final stage of the Tour de France is a bit underwhelming anyway because it's largely ceremonial, and it wasn't billed in the TV guides either.

I seem to recall someone here in May suggesting nothing would beat the excitement of Chelsea winning the Champions League Final, which everyone's long forgotten about now. What I liked yesterday was that there was a Grand Prix on and nobody cared, which should illustrate the dangers of going off terrestrial TV - though the F1 calendar has been atrocious this year, clashing with the Wimbledon Men's Final, the last day of the Open, the last day of the Tour de France and the Olympics, which are all big news all over Europe and the rest of the world.


Meanwhile Countryfile got over five million in a heatwave! That's brilliant!

The thing about these DoI specials is that, dread word though it is, a lot of the interest comes from the "journey" of the contestants and so if they just do one show nobody really cares. That's why I think the Strictly Christmas show is always better when it's a Champion of Champions rather than new celebs as you know and like those taking part. Also if it's months after the series, like the Christmas DoI was in 2008, it seems less vital than immediately after, like the Christmas Strictly, when the bandwagon's still rolling - same as when they did Strictly African Dancing the other year.


Impressive though Mrs Brown's (inexplicable) ratings are, kudos for Indiana Jones for again getting massive audiences for the millionth screenings. A lot of the ITV problems on Saturday night can surely be down to the inconsistency, there are two Cube specials and they can't even put both of them at the same time.

Can someone tell when ITV are going to be showing their pre-Olympic programming designed to deliver big figures for advertisers who are willing to spend top dollar before the games?

They are leaving it pretty late......

We've had it...Dancing on Ice, just under 4 million

Whenever I've watched ITV lately, it's been constant trailers for the BBC's Olympics coverage.

Both literally (Sky advertising 24 BBC HD channels for example) and in effect (every single Olympics-themed ad acts as a promo for what the BBC will exclusively be beaming into our homes from the weekend).

Poor ITV...

On another note, has the Beeb actually trailed its opening ceremony coverage yet? I keep seeing the main "The Olympics - starting 27/7/12" trailer, but nothing programme specific. Will they also trail particular events - eg, Men's Cycling Road Race - featuring Cav and Wiggo - first chance of a GB Gold on Saturday afternoon?

So what - you forget that ITV is only competing with other commercial broadcasters for ad revenue.

And when you have rival broadcasters paying to advertise on your network surely that is a sign that you are offering them something they cant get elsewhere?

BB recovered a lot to get 1.40m last night.

He said that one of the things that helped his transition was that he knows the ITV team - because it was Peter Fincham and Elaine Bedell that oversaw his shows on BBC1. And I think one of their entertainment commissioning editors used to work on his shows as well.


I don't think there will be any Olympic "Cube-ing" at the Olympics either but it's not really the point is it?

ITV should help the BBC acquire more sports rights then...

Ratings in the 2.5m zone won't have "helped the transition" though.

Unless we're talking about the transition of the format to the TV scrapheap...

loving the BBC coming from the Olympic park
its really giving it that sense of Event TV now

Mrs. Brown's Boys deserves a lot more credit than it gets in here. Important as well I think to remember that British comedy would be pretty much dead if it wasn't for this show. To achieve nearly 4m for a late night repeat, thrashing everything on ITV, is just an astonishing feat. Everyone involved with this programme ought to be well proud of what it has achieved thus far, and you sense it's only the beginning.

I've got a feeling that the next series will 'cross over' to become a huge mainstream hit.

Not really. One more series and a movie and then the show is over apparently.

No, if they put on a few decent shows instead of rubbish ones, I'd be supportive.

I think that is actually possible.

All hopes are pinned on Thursday when Stephen Mulhearn hosts 'The Big Quiz' between 'boys and girls' to celebrate the summer of sport. Paddy McGuinness v Charlotte Jackson as team captains.

Louis Spence could play for either side, presumably, assuming his contract to be on every cheesy show ITV produce is still valid and not been handed to Keith Lemon.

And the panel from Loose Women are guest starring.

Got to be a smash.

I think I want to kill myself

That spoils the myth somewhat Robbie - always assumed you were a soft southerner!


It'll be interesting to see whether ITV1 show the weekend stages of the Tour next year. I suspect at the very least they might show the first weekend then point people towards ITV4 until the final weekend.

You obviously didn't see the one with TOWIE vs Benidorm, it was like pulling teeth. I wouldn't have gone near this, but it happened to be on in a pub. This is the sort of lowbrow low rating rubbish we expect from ITV entertainment now.
However, at least DOI Gold did quite well and maybe the odd one off from this hit could help ITV out again.

I saw a trailer on STV for a programme profiling the Scottish athletes in London 2012. This seems like exactly the type of thing ITV should be up to, showing support for local athletes and getting into the Olympic spirit.

They are doing that, during the regional news.

Is there an appetite for a seperate programme? The Victoria Pendleton doc on BBC1 didn't do that great, translate that to an ITV1 rating and it would probably be around the same as Superstar.

By the way a lot of this is benefit of hindsight, before Superstar started, most here thought it would do better than it has done. Many said it looks to be a cut above most summer filler.