Originally Posted by Glenn A:
“ITV1 seems to be dying at the moment. It will be a major embarassment if they get overtaken by ITV3, which is a reminder of how good ITV used to be. Yet tonight ratings will be up as the soaps are on, but it just shows how dependent they are on two shows at times.”
Originally Posted by Glenn A:
“or Mecca Bingo, this obsession with serving a low brow female audience is killing ITV's two main channels. Men, middle class viewers, teenagers and even a lot of older viewers, who were often ITV's mosty loyal viewers, have deserted their two main channels. It seems they are obsessed with chasing an undemanding, largely female audience to the detriment of everyone else. Also I hate their sexist ( to men) daytime shows like This Morning, Lorraine and Loose Women, where the fiftysomething Scottish one goes on about us women.
I would like to see ITV become good again and there has been some improvements in factual and non football sports coverage, but the rest of their output is like something HEAT magazine and the Daily Star would dream up.”
Originally Posted by Glenn A:
“I said seems to be as I know come the autumn and they'll be doing well. However, they just seem to lose their way in the summer now.
Yet from a business point of view, they can afford to take a hit in the summer as this is when audiences are at their lowest. However, the nightmare scenario would be if their autumn hits start to tail off, as already this year DOI was badly hit by a strong BBC drama. Who's to say the BBC won't have a massive hit that could harm TXF?”
None of these points have anything to do with last night's ratings, and very little to do with Saturday's ratings either.
If both channels were running normal summer schedules and the ratings came out as they did then you might have a point but that wasn't the case.
Why must you insist on discussing the ratings in the most generic terms every time. Is this what we can look forward to every day during the Olympics?