Originally Posted by AnthonyC:
“Interesting statistics from Broadcast w/e 24th June.
BBC ONE's all-day Year-To-Date share, like all the terrestrials, has been trailing behind 2011. But for the week ending 24th June it's all-day share is now exactly the same as 2011. Full stats below with 2011 figures in brackets:
BBC ONE - 20.77 (20.77)
BBC TWO - 6.18 (6.79)
ITV1 - 16.43 (16.95)
C4 - 6.64 (6.95)
C5 - 4.37 (4.46)
And we've got the Olympics to come. What's the betting BBC ONE's 2012 share will beat 2011?”
Thanks, that is interesting. Using overnight figures, BBC1 averaged 25.0% in the BARB week ending yesterday; ITV had 13.8% (using simple daily averages, so this is only rough). That should see BBC1 rise by a tenth or two and ITV fall by a tenth in next week's comparison.
I would say BBC1 will build up an even bigger lead over the Olympics, which will be whittled away a bit once ITV1's big hitters return from August. Tricky to say if BBC1 will be up YoY for 2012 - it depends how the autumn goes.
Originally Posted by Dancc:
“Thanks. June wasn't a good month it seems.”
For C5 to be barely down year-on-year YTD isn't too bad in this multichannel climate, even though they have +1 added in now.