An interesting quote from NBC explaining the importance of London 2012
http://nbcsportsgrouppressbox.com/me...ked-questions/
Quote:
“Q: Why are the Olympics so important to NBC?
A: The “Olympic Halo Effect” bolsters the entire NBCUniversal television group, including news, entertainment and late night. To deliver the same number of gross household impressions NBC delivered during the 17 days of its primetime Beijing Olympics coverage, one network would have to own the rights and broadcast the Super Bowl, the Academy Awards, the Grammy Awards, the Golden Globes, the AFC Division playoffs, the NFC Championship Game and six games of the World Series all within a 17-day span.”
“Q: Why are the Olympics so important to NBC?
A: The “Olympic Halo Effect” bolsters the entire NBCUniversal television group, including news, entertainment and late night. To deliver the same number of gross household impressions NBC delivered during the 17 days of its primetime Beijing Olympics coverage, one network would have to own the rights and broadcast the Super Bowl, the Academy Awards, the Grammy Awards, the Golden Globes, the AFC Division playoffs, the NFC Championship Game and six games of the World Series all within a 17-day span.”
http://nbcsportsgrouppressbox.com/me...ked-questions/




