94% !!!

As there ever been a higher share for anything ???

Very good start for Sinbad - thought it was excellent. Should consolidate to 2.5m?

This 94 pc peak share in Scotland for the tennis yesterday was excellent, I can only think of higher audiences when Scotland only had one channel and that's over 50 years ago.
1.7 million equates to about a third of the Scottish population, which shows how Murraymania has gripped the country and what was once a fairly obscure sport in Scotland has become as big as football.

The 94% share is not mentioned in the article (unless it's been edited since D.M.N quoted it). D.M.N appears to have calculated that figure based on the 72% average share but that assumes the same number of people were watching TV all day which won't have been the case.

Correct.

Even so, Scotland's a small country, so you're still looking at high 80% region.

Pretty poor for Superstar last night. It's heading for flop territory now unfortunately. A pity as it isn't a bad show at all. Terrific peak for the Murray match and great return for Wallander.

I'm surprised at how low the Nation's Favourite Number 1 was too. It was an entertaining show although a weak offering for a Sunday at 9pm on ITV1. The thing that set it apart from similar shows on C4/C5/BBC3 for me was that the talking heads discussing the songs weren't the usual Z-listers, but genuine stars like Noel Gallagher, Kylie Minogue, Brian May & Roger Taylor, Gary Barlow and a load more. It really made a difference and that's why I feel it deserved a bit more than it got. ITV Summer entertainment does seem doomed though. Next year (I probably said this last year too) a decent enough Saturday schedule would be:

18:00 - You've Been Framed
19:00 - Celebrity Chase
20:00 - All Star Mr & Mrs
21:00 - Best of An Audience With...

Would at least be above 3 million all night.

Amazing, isn't it? As you say, the French Open just a month ago might have featured Murray in the final - and if it did, we'd probably be looking at an audience of maybe 3-4m at best.

If I was a pollster, I'd be asking 1000 people today: "Are you interested in Tennis?" - and comparing the answer to two weeks ago. I bet the difference would be incredible. The BBC can take plenty of credit because the wall-to-wall coverage makes it hard to avoid (and the All England Club seem wise enough to recognise that) - but there's also something about the event that just drags in people who would never have intended to get involved.

Which is also why I'm convinced the Olympics will be a resounding ratings success - not just the ceremonies, but the sport too. It's like Wimbledon - but even rarer, and even more consuming. It might take a few days or a week to drag in the uninitiated - but it'll roll like a snowball once it's going.


We've sort of faced this situation already with Euro 2008. And on the whole, ratings were good. Not as strong as 2004 or 2012 - but still way, way above channel averages and more than justifying the coverage.

Interest these days would far outstrip 1994 as well, because of the number of foreign players who are now so familiar to audiences via the Premier League and Champions League. The rest of the footballing world isn't the mystery it once was - and British fans seem happy to get behind more than their own teams.


The start of a big three months for BBC One. July should be up strongly too, and August will, I expect, be pretty ridiculous.

The drops for BBC Two this year have been pretty hefty. With BBC One relatively stable and the digital channels growing very slowly, thats the main reason for the BBC's overall fall. It's not a trend I can see reversing anytime soon, either. They're still sacrificing big shows like MOTD2 to One, and the cuts will probably hit the channel hardest. If the BBC to continue to push the channel upmarket (and in a way, I hope they do) then they'll have to take far more of those 'Hollow Crown' style ratings for that sort of content.

I'm pleased to see C5 on the rise and the ITV network is doing well to make up much of ITV1's lost ground. I still don't really see the strategy for C4, beyond trying to drag yet more repeat value out of their lifestyle stuff thanks to 4Seven. The whole 'creative renewal' ought to have made it to the screen by now, and I honestly can't remember seeing anything that resembled it....

Wow! Some excellent numbers for the tennis and almost at 17m too! We've had some huge numbers recently what with the Jubilee, Euros and now Wimbledon. And next its the Olympics turn to pull in some big numbers.

Superstar is dying already. It's not going to be pretty when it goes live and daily. Wallander returned with a 1m more than I was expecting. Emmerdale and Corrie didn't do great - but these random Sunday episodes never seem to tbh. Although Corrie pulled in a huge +1 figure. It clearly a case of viewers not realising its on.

Were the pubs all shut?

Or had the chippies run out of Mars bars to fry?

I wouldn't so much think Superstar is dying, I just think it's one of these shows that will rumble on with little public interest and ratings, while not a complete disaster, will still be poor.
Would ITV1 ever consider pulling a show half way through if its ratings were really poor as I do remember them axeing the navy drama, Making Waves, for poor ratings( even if the drama was quite good) in the noughties and pulling Brighton Belles in the nineties as it was just terrible and a ratings flop.

Thanks to D.M..N and Rzt for the huge volume of information posted today!

ITV’s multi-channel growth really is outstanding – and this is an area of the business which is already profitable for them. It’s also more than enough to make up for the declines on ITV1 which surprised me as I would have thought the football would bring about a better result – unless BGT ran into June last year (can’t remember!). ITV2.3 and 4 added 1.2% to their combined share, up more than 20%.

Channel 4, which I think had been doing OK through the first few months of the year, seemed to have a poor month although recent ratings have been encouraging. They do seem to be pulling content from 10pm – more repeats creeping in there. And E4 is falling further behind ITV2. On the other hand, Channel 5 going steady.

It is completely in the wrong slot though - it really is Friday or Saturday fodder. It's also been done so many times before we don't really need to see it again.

The Voice U.S. bombed in Australia last night with only 669k. Same channel and timeslot as extremely successful domestic version.

http://twitter.com/MediaweekAUS/stat...60639602425857

Absolutely.

In June 2012, per rzt, the total audience of ITV2/3/4 was 45% of the ITV1 audience.

Now look at the costs. We don't have the detail for 2012 but for the 2011 year as a whole, the total schedule costs of ITV2/3/4 were just 13% of the ITV1 schedule costs.

Pretty extraordinary.

I agree completely. I wanted to watch this and only lasted until the first ad break. Amanda Holden's narration made me want to put my foot through the TV and I can't afford a new one so I switched over.

Also why the hell is Dawn French a judge?

Back in 2005 a programme sort of got pulled...




Superstar has to run its course to the final, I suppose they could decide to shorten the stages to the final.

Another ITV classic was Mr Right..

I doubt it would be that low, his 2010 Australian Open Final appearance had a peak of 6.3m and nearly a 50% share at 11am on BBC ONE. Coverage averaged 4.3m despite starting at 8am.


Thats a pretty silly way to judge their actual cost. As you're not taking into account the fact that both ITV2 & 3 rely heavily on ITV1 content and how they benefit from cheap digital repeat fees.
Shut ITV1 down today then ITV3 would have no content in 4 years and ITV2 would have no XtraFactor/IACGMYH/Gameshows/Benidorm/JeremyKyle/soaps. Their annual 'schedule costs' are far from being their actual cost to ITV as a whole.


It really isn't, the same thing happens with C4. Which is why their launching 4seven to further exploit their content.

It really is awful


I know and she is replacing Mel C in the live shows which is extraordinary as Mel is about the only good thing on the show.

Superstar only has a few weeks left, it's over before the Olympics.

And it was never going to get a second series anyway. Andrew Lloyd Webber's not going to be running arena tours annually. This was a one-off summer filler.

In 1999 ITV remade US sitcom That 70's Show, calling it Days Like These, they produced 13 episodes but only 10 were ever shown on tv.

Of course the ITV digital channels couldn't exist in their current form without ITV1 and the archive - that's blindingly obvious.

But it doesn't change the fact that, GIVEN the existence of ITV1 and the archive, the digital channels are massively profitable.

Of course there will be issues of cost allocation - a "spin-off" programme obviously couldn't exist at all without the "main" programme and there will (again obviously!) be issues re how costs are allocated between the two.

But if you think all of the above issues are such that it is "silly" to even look at these numbers perhaps you should tell ITV rather than me. ITV has produced the numbers and presented them to the City so presumably they think looking at them is of at least some value / interest.

Could the stage show be pulled due to lack of interest for the TV show?

I doubt it. This was something they were doing anyway. The TV show is just additional promotion for it that won't hurt it.

I seem to remember an ITV drama about a warship which was axed after a couple of shows thus creating some sort of record for ITV. The notorious Heil Honey I'm Home on the old BSkyB was axed after one episode although two had been made.

It's not as big as football. It's Andy Murray pulling in the audiences, rather than tennis. In much the same way as in the rest of Britain Wimbledon is a draw but tennis isn't.

I should also add that tennis is just as popular as in England - and that was the case before Murray.