I've been screaming for many years that I would pay for bits of Sky sports - as long as the fee didn't include all the stuff I don't want (eg Premiership football)> So this would seem to be the perfect way to watch a test match, or just one day, without feeling that 80% of the sub is subsidising Wayne Rooney's Bentley. Even though it probably is.
For me, PAYG is the way to go, and I'm deffo interested in any sport (proper sport, not men running around in tights and Alice-bands chasing pig's bladders...!) as long as the price is right.
However - looking at the Now website, what a cheap amateurish mess it is! Can't fathom how to use it, is it a monthly sub for films, weekly, daily, pay-per-film??? Maybe I need a longer look, but it strikes me that many, like me, who would quite happily pay for their sport as-and-when, may well find it easier just to carry on viewing in the company of Mr. S. Opcast.
Anyway, as and when sport becomes available, I'll have a proper look.
EDIT - I've just spent 5 minutes browsing, and it's not as difficult as I thought. I hadn't moved my cursor into the film (Perhaps they should make that clear...ooops!)
You can either PAYG or have a monthly sub which you can cancel at any time (good) but it's unclear as to how you cancel. Once you make a sub will there by a "my account" section where you have the option to click and cancel or do you have to telephone in? If it's click-and-cancel (like Eurosport) then I'm in. Any telephoning then I'm out, well out.