Originally Posted by
C14E:
“Yes, but they need people to write the articles first. 
Anyone that is on a website called Walford Web is watching the show already. The press (or online channels like DS) are the best way to get the message out there to a broad audience.”
fair enough some online media (like DS) will be required, but I dont think Print Media is as important as it used to be in this kind of thing.
Invite 20 or so fans, ensure they have good social media and online presence, they will write about the experince, the episodes, and it will soon spread across the web.
It reminds me of when BBC had YouTuber "Charlie Is So Cool Like" do some online Doctor Who videos, he being a Doctor Who fan, but one with an active You Tube account.
The fact that someone who pots on an EE forum, is watching the show, does not mean they will say negative things about it, I have spent years in various fandoms, and learnt many things, one of those things is that its the fans of a show, who moan both first and the loudest when the show hits a bad slump, as it fails to hit the highs fans as a group expect of it.
A vocal fanbase is both good and bad for a show, hence why creating a positive feeling in the fan base (the grass roots) will increase the over all positive dialogue about the show.