Originally Posted by mlt11:
“General question:
What impact, if any, do people think the Olympics will have on ratings as a whole going forward?
The Olympics will have "disrupted" a lot of "regular" viewing habits. So for example quite a lot of people who are in the habit of watching Programme X on Channel Y (ie any channel other than BBC1/3) will not have done so for the last 2 weeks. If people's habits have been disrupted, is there a chance that people will not return to their normal habits post Olympics?
On the other side of the equation I wonder if the Olympics may give an ongoing boost to BBC3. A lot of people who never (or hardly ever) watch BBC3 will have watched it a lot during the Olympics so it may have moved up the scale in terms of general awareness of a channel to check out.
Maybe none of the above is of any significance but it was just a thought.”
It would depend really on how oftenn promos for new shows were shown during the Olympics. Probably not often?
The point you make can easily be applied to Australian TV, if not more so. It is the start of the new season, and still winter. The past 2 weeks Seven has been largely airing filler and burning off Once Uppon a Time, so viewing figures have been lower, whereas Channel Nine have had excellent exposure for their new shows.
Tomorrow the return after 3/4 years of Big Brother, followed by Underbelly. Anger Management follows Big Brother on Tuesday and on Sunday Kerry Packer's War starts, all 4 of which I would expect to start off at least initially high.
Channel Seven is stripping the end of the Amazing Race this week, finishing Once Upon a Time and airing filler on Thursday, presumably waiting for The X Factor to return next week (probably stripped Monday- Wednesday for auditions). The rest of the slate appears to be week, GCB which was axed in the US, and Smash which has already been on digital. Brynn Ecclestyne or whatever shes called is unlikely to do any better than Binge did for TEN, and Beauty and the Geek is hardly a ratings smash.. Add to this the Prime Time repeats of Kath and Kim, the only positive thing I can see for Seven is the possible second season of Revenge which is being advertised. I can see X Factor going the way of AGT, I am already sick to death of the adverts, and if this happens NINE should have a very positive few months.
Ten on the other hand is less hard to predict, Everybody Dance Now and I will survive are the two big new reality shows along with Don't Tell the Bride. None of them interest me, but all have the potential to rate around 1m. The Shire may get a boost post Olympics but a second series is probably unlikely, but the new 70s set drama (must be the in thing at the moment) Puberty Blues is likely to do at least Offspring numbers, maybe more.
But all in all the main battle will be Big Brother vs The X Factor, whereas in the UK the difference last year on a Saturday night was 10:1 in favour of the X Factor this is likely to be the case in Australia. Big Brother is supposed to be family friendly, and no bogans allowed and no late show either. There is certainly a buzz about it, and it does have a weeks head start on the X Factor, if the casting is right and the secrets concept works then it is likely to win, if the first week is poor however, the X Factor is likely to do well. Nine have a chance to beat Seven here (next week is a dead cert) but long term only tme will tell