Just noticed that whilst X Factor is scheduled to end at 9.15 on Saturday, Xtra Factor isn't set to start until 9.30, and ITV2 have a 15 minute filler slotted in at 9.15. A last minute 15 minute extension for X Factor coming up?
Originally Posted by Steve Williams:
“Well, it didn't help Push The Button, did it? Or Red or Black series one. I don't think The X Factor will have anything to do with it, people will tune in at 7.59 - or 8.20 - and Red or Black will flop.”
Push The Button series 2 did launch with 5.9m (overnights) even after series 1 dipped to c4m so Ant & Dec are definitely an initial draw. X Factor did boost Red or Black's last episode too. After settling at about 4m by the end of the week the last night (Saturday) was boosted to 4.7m for the first show and 5.8m for the second, a boost which I suspect largely came about from X Factor.
The earlier show actually had a 15 minute overlap with Strictly, so probably would've averaged 5m otherwise. If this year's run settles at those sort of numbers ITV would presumably be pretty pleased. I can't see it completely stinking anyway, especially not the later shows.
Originally Posted by Glenn A:
“I still think ITV would be wise to bring back Saturday Takeaway. This was a decent sized hit for Ant and Dec and catered well to the non DW audience.”
They are, it's back in January/February.