Originally Posted by Steve Williams:
“Well, I agree with that although of course it was on HD last year. I'm guessing they decided that they'd have to not show it on HD so many times in this run - the last three weeks for a start - that they needn't bother at all. And as you say, it adds nothing. Bennett didn't say he probably wouldn't renew it, he said he wouldn't renew it at any price, although I dunno who'd want it, The Cleveland Show hasn't done much for E4 and it's past its best now anyway.
And there was no real need to promote Gervais being in it because in The Simpsons he wrote it and was virtually playing himself, and he was at the peak of his career, whereas here he was just doing a guest voice. I would be interested in seeing ratings for the new Simpsons episodes on Sky One, by the way, I don't think they're doing much not helped by the nine month break or the fact they're on at 6pm in the middle of summer and the Olympics (Everyone in the Internet: "and they're crap").”
E4 have just renewed The Cleveland Show deal, which appears to me as a declaration of interest (Given they entered a bidding war for it in the first place - they beat BBC Three for the rights to the first series). Sky and FX will almost certainly be interested, but if Sky get the rights it will likely go on Sky Atlantic, just to screw non-sky customers over.
