Originally Posted by Dancc:
“Seven
18:00 Seven News: 1.34m
18:30 Today Tonight: 1.26m
19:00 Home & Away: 1.02m
19:30 The Amazing Race Australia: 787k
20:30 Once Upon a Time: 799k
Nine
18:00 Nine News: 1.25m
18:30 A Current Affair: 1.02m
19:00 New Series: Big Brother: 1.62m
*most watched launch show since at least 2006.
20:30 New Series: Underbelly: Badness: 1.78m
21:30 London 2012 Olympic Games Closing Ceremony: 1.00m
Ten
17:00 Ten News at Five: 753k
19:00 MasterChef All Stars: 702k
20:00 Everybody Dance Now: 304k
Nine dominates with 33% share of viewing.”
I want to know what Nine got with their 6am live closing ceremony. Great start for new Nine shows. It will be a real test for Big Brother now to see if the audiences can stay committed. They don't want another Hamish and Andy last year, where they started with 1.4m then plonking down to 700k towards the end (they managed to do better this year with Euro Gap Year). Only difference is that BB run six times a week.
A bit of a mixed bag for Seven. Good news for the network is that The Amazing Race Australia was renewed this morning. As for Once Upon a Time, a passable result, considering its competition. I initially thought they would air this once a week until the ratings season finished, so it caught me by surprise that they decided to burn the last 7-8 episodes so quickly, by airing 3-4 days a week. The strategy paid off as it made a good counter programming to London Live, attracting around 750-850k during the Olympics. Home and Away's "Who Won't Make It?" car crash episode didn't do much favours.
Oh, TEN. Firstly, why would you premiere a reality show, let alone ANY new show against the Olympics and on their final day? I suppose they were hoping for a counter programming miracle like Seven did. When I saw them launching with just over 500k, it was an immediate dead on arrival. The 300k just shocked me beyond measures. I don't think The Renovators last year did that bad. We shall see if Ten is willing to commit to EDN, just like how The Biggest Loser was given an opportunity to grow, and grow they did.
As for EDN, they reduce to twice a week, with the arrival of I Will Survive and Don't Tell The Bride. Won't be much of a silver lining as EDN is most likely to move to Eleven by week 3. If I Will Survive tanks, what would that mean for Puberty Blues? Has Ten's heavy marketing push failed? Will Puberty Blues have to rely a lead-in (from The Shire?????










, doubt that though) or can they find their own, larger audiences like Revenge on Seven did?