I'm a Celebrity: helped ITV1 to a 25.7% share over the seven days to Sunday

Jungle and the Street give ITV1 the lead

Monday November 29, 2004

I'm a Celebrity, Get Me Out of Here! and extra helpings of Coronation Street boosted ITV1 to a resounding - and rare - victory in total audience share over BBC1 last week.
The trials and tribulations of minor celebrities, such as former All Saint Natalie Appleton - who followed ex-East 17 singer Brian Harvey by walking off the reality show early this morning - helped ITV1 to a 25.7% share of viewing over the seven days to Sunday.

Three extra late-evening episodes of Coronation Street - in which Maya wreaked pyrotechnic revenge on her ex-lover, Dev, and his fiancée - also squeezed BBC1's share to 22.3% over the week.

I'm a Celebrity attracted 8.2 million viewers last night - a third of the available audience - between 9pm and 10.30pm.

It comfortably beat BBC1's costume drama North and South, which had 5.9 million viewers and a 23% audience share between 9pm and 10pm.

Media-Guardian (You need to register to view)

Say whay you will and call her what you want, but the trials and travails of our Natty Natster has pulled in the viewers at last.

Of course, the public love watching people who they can hate.

Good ratings i am expecting it to hit over 10 million later this week.