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Why do all the ad-breaks coincide


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Old 04-08-2012, 23:01
Paace
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During an ad-break if you try to flip to any other commercial station to see what's on, the other stations are also having their ad-breaks.

Is there some sort of agreement reached between all the commercial stations to have all ad-breaks at the same times .
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Old 04-08-2012, 23:02
striing
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I presume it's so we can't get out of them althogether - except by pressing the mute button which is my preferred option for ads.
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Old 04-08-2012, 23:22
petely
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Is there some sort of agreement reached between all the commercial stations to have all ad-breaks at the same times .
I'm not sure it's the broadcasters who choose, but there does seem to be collusion between the programme makers to standardise on a common format and to write the script to get breaks at common times.
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Old 05-08-2012, 00:20
Doghouse Riley
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Channels would prefer ad breaks to coincide, as if viewers swop channels to avoid averts, if there is no ad on the next channel, they might stay on that one and not change back.
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Old 05-08-2012, 10:48
donna255
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I know on Virgin and I would imagine Sky, if you flick to the +1 channel of the same channel there is no ad break. I have done it.
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Old 05-08-2012, 10:53
steven1977
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During an ad-break if you try to flip to any other commercial station to see what's on, the other stations are also having their ad-breaks.

Is there some sort of agreement reached between all the commercial stations to have all ad-breaks at the same times .
What bugs me is im watching GOLD they go to a ad break when they come back I flip over to another station and then 5 seconds later ad breaks.
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Old 05-08-2012, 11:15
owenmahamilton
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Surely it's because the programmes on a channel that has adverts are usually the same length, either 30 or 60 minutes usually and the adverts are spaced out evenly in the program so if two programmes start at the same time on two different channels then the adverts will be on at the same time.
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Old 05-08-2012, 14:03
the dourfla
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Surely it's because the programmes on a channel that has adverts are usually the same length, either 30 or 60 minutes usually and the adverts are spaced out evenly in the program so if two programmes start at the same time on two different channels then the adverts will be on at the same time.
1st sensible reply.
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Old 06-08-2012, 01:46
Paace
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Surely it's because the programmes on a channel that has adverts are usually the same length, either 30 or 60 minutes usually and the adverts are spaced out evenly in the program so if two programmes start at the same time on two different channels then the adverts will be on at the same time.
I think there is some truth in what you say but they can't take a break say exactly after 15 mins. They usually stop for ads when there is a natural break in a quiz or story.
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Old 06-08-2012, 10:36
dsimiller
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I usually switch to any BBC channel during ad breaks to escape them,then after about three or four mins turn back to the channel I'm watching.This only works when the zapper is close at hand,as I'm not too mobile these days.
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Old 06-08-2012, 10:41
malcy30
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I think there is some truth in what you say but they can't take a break say exactly after 15 mins. They usually stop for ads when there is a natural break in a quiz or story.
Think the natural break in the story applies to some like first run ITV drama,

However not always the case as on Five they seem to have fixed times for the breaks, as you see the jumps in the show where there was obviously a break in the US and they don't always coincide.
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