Originally Posted by Score:
“You should really use the numbers including +1 as that is what ITV, the advertisers and the producers will be looking at. Last year it launched with 8.71m including +1, so:
-25%: 6.53m
-20%: 6.97m
-15%: 7.40m
-10%: 7.84m
-5%: 8.27m
FLAT: 8.71m
+5%: 9.15m
+10%: 9.58m
+15%: 10.02m
+20%: 10.45m
+25%: 10.89m
Considering last year's final was down 15% from 2011's, you'd expect it to launch 15% down this time, which would put it at 7.4m. However, there are more positive factors in play which could cause a rise from that and help it hold onto more of last year's viewers. Overall I'm expecting 8.5-9.0m, but wouldn't be stunned if it fell a few hundred thousand outside of that range (either side). Anything below 8m and they have a real mountain to climb and things will not look good. 9.5m+ would be absolutely fantastic but seems very unlikely.”
Even if it is in the 8m range, maybe it'll have an easier ride on climbing this year. Even in one of the highest rated series' of the show (series 6), the lowest point was 9.1m (bootcamp). The Sunday episodes from the start should help boost the show a bit more, create an "event TV" feel etc.
A 5% increase (if it increases) looks pretty likely. If it decreases, I would hope it also stays around 5%, as I don't think they want another set of falls.
X Factor is unpredictable though - it'll be hard to predict for real until we've seen the show. There does seem to be a more positive atmosphere around.
EDIT: Not to mention "X Factor" is already trending.