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ITV CGI'ing the ad banners on the sides of the pitch in the Football

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Old 15-08-2012, 20:13   #1
Mikes Mike
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ITV CGI'ing the ad banners on the sides of the pitch in the Football
Why do they do this, especially when the football players heads end up disappearing because the keying is awful.

Plus, when they show instant replay clips, it shows the real banners un-CGI'd!

Silly!
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Old 15-08-2012, 20:13   #2
zz9pa
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I'm seeing that too..
Is that even legal ?
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Old 15-08-2012, 20:17   #3
Essell
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I was just about to start a thread about this. I've never noticed it before. Is this the first time it's been done?

It's super distracting and looks awful. It just doesn't work properly.
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Old 15-08-2012, 20:20   #4
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Wonder how this guy operates a steadycam with invisible legs

http://p.twimg.com/A0XJ_IRCIAA2bBx.jpg
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Old 15-08-2012, 20:20   #5
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I thought the days of dodgy TV effects were over.

'ITV, plumbing the depths of awfulness for 20 years..'


wow, it's the invisible man in goal!
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Old 15-08-2012, 20:20   #6
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Originally Posted by Essell View Post
I was just about to start a thread about this. I've never noticed it before. Is this the first time it's been done?

It's super distracting and looks awful. It just doesn't work properly.
ITV did it with some of their live matches of Euro2012.

Thing is, most people are not bothered about what the banners are saying, just the action on the pitch.

As I say, the instant replays show the proper banners.
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Old 15-08-2012, 20:22   #7
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Ashley Young just lost his eyebrows!!!
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Old 15-08-2012, 20:23   #8
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Originally Posted by polantic View Post
Wonder how this guy operates a steadycam with invisible legs

http://p.twimg.com/A0XJ_IRCIAA2bBx.jpg
The England midfield is invisible as well.
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Old 15-08-2012, 20:24   #9
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Edit, they seem to have given up trying and switched it off!
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Old 15-08-2012, 20:24   #10
Essell
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ITV did it with some of their live matches of Euro2012.
Can't believe I hadn't noticed. Perhaps it worked better for those games than now.

Looks like they might have turned it off now.
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Old 15-08-2012, 20:24   #11
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Looks to have stopped. It looked stupid.
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Old 15-08-2012, 20:25   #12
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I thought the days of dodgy TV effects were over.

'ITV, plumbing the depths of awfulness for 20 years..'


wow, it's the invisible man in goal!

It's the future so get used to it. I've seen it used on many occasions and it works perfectly, tonight just seems to be done badly. It's also NOT done by ITV, it has nothing to do with them they're just the recipients of the feed. It's an external company used by the host broadcaster so they can superimpose different adverts to sell to different countries.

Please get your facts right before slating ITV (or the BBC & SKY for that matter)
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Old 15-08-2012, 20:25   #13
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They've either turned them off or they're broken.

The adverts I mean, not the England team.
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Old 15-08-2012, 20:25   #14
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Can't believe I hadn't noticed. Perhaps it worked better for those games than now.

Looks like they might have turned it off now.
Yep it also looked crap then!
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Old 15-08-2012, 20:26   #15
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The players look like cardboard cut-outs in those close up shots. This is the first time I've noticed a problem with this technology
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Old 15-08-2012, 20:27   #16
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It's about time players had animated adverts on their bodies.

Or maybe dispense with the human players and use CGI, the result to be determined beforehand with a special "goal lotto".

England could have the players of the last 50 years on the pitch! Charlton, Beckham, Moore, Beckham... (2 players of each side can be identical)

Ratings ITV! Ratings!
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Old 15-08-2012, 20:29   #17
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Thing is, most people are not bothered about what the banners are saying, just the action on the pitch.
Yep, I'd say 99.9% of people watching on TV anywhere in the world and the people in the stadium couldn't give a monkeys, and likely wouldn't even notice if it was just blank white boards all around the ground.
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Old 15-08-2012, 20:29   #18
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Old 15-08-2012, 20:30   #19
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Originally Posted by HGWell View Post
It's the future so get used to it. I've seen it used on many occasions and it works perfectly, tonight just seems to be done badly. It's also NOT done by ITV, it has nothing to do with them they're just the recipients of the feed. It's an external company used by the host broadcaster so they can superimpose different adverts to sell to different countries.

Please get your facts right before slating ITV (or the BBC & SKY for that matter)
I don't understand why they do it. Tonight's banners were for dominoes pizza, an England v Ukraine tickets ad and the History channel, all advertised on the 'real' ad banners anyway.
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Old 15-08-2012, 20:32   #20
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There are still some CGI ones showing, the ones on the pitch next to the goals with learn direct are still causing problems.

I'm sure they CGI ones will all be back for the second half...
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Old 15-08-2012, 20:49   #21
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Quote:
Originally Posted by HGWell View Post
It's the future so get used to it. I've seen it used on many occasions and it works perfectly, tonight just seems to be done badly. It's also NOT done by ITV, it has nothing to do with them they're just the recipients of the feed. It's an external company used by the host broadcaster so they can superimpose different adverts to sell to different countries.

Please get your facts right before slating ITV (or the BBC & SKY for that matter)
Where is it the future exactly? Will US sporting events like NBA or NFL use it?

Would this (targeted advertising) be allowed on a BBC Sport broadcast?? I would think blank advertising boards would be better to use for the technology - e.g. green screen effects....

It looks dire regardless
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Old 15-08-2012, 21:15   #22
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Anyone got a video example of this. It sounds really interesting!
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Old 15-08-2012, 21:15   #23
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The normal shot shows the CGI banners; cutaways to low shots & handhelds show the original underlying ads.

It sort of works. I hadn't noticed till I saw these threads.
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Old 15-08-2012, 21:18   #24
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Originally Posted by SnrDev View Post
The normal shot shows the CGI banners; cutaways to low shots & handhelds show the original underlying ads.

It sort of works. I hadn't noticed till I saw these threads.
It's very noticeable in HD
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Old 15-08-2012, 21:52   #25
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Looked rubbish.

If they start personalising adverts based on internet searches then I am in trouble.
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