Originally Posted by garyessex:
“ITV drama does well and beats BBC1. Robbie barely even comments, funny that”
We shouldn't be doing cartwheels when ITV drama does well, it's one of the channel's biggest strengths. I'm not commending ITV on winning on Tuesday with the first decent programme they've shown on that night for years. If they'd put better programmes on Tuesdays in the past they could have solved all their problems in weeks.
Originally Posted by Charnham:
“not sure how true that is at the moment, its not like anyone that age has any money to spend.
Meanwhile brand loyalty means nothing to that age group, even more so at the moment, so I dont see the benefit of advertising to that age ground at the moment.”
16-34s have loads of money! And the whole point of advertising to them is because they don't have much brand loyalty so they can be tempted away with something new. When I was a student I fell for every gimmick and marketing campaign going and I'm pretty sure that's the same now a decade and a half later, I know the fees have gone up but that's to worry about later.
And at the upper end of 16-34s you've got people being promoted to management positions but without any of the commitments of older people so with plenty of disposable income. I'm a white able-bodied middle class single man with no kids, everyone wants a piece of me.
Originally Posted by
Pizzatheaction:
“Slightly concerned at how readily you had that clip to hand.
Challenge Anneka never really settled into a regular scheduling pattern, did it? You knew exactly which weekend of the year certain shows would return, how many editions there'd be, and how long the running times would be, but Challenge Anneka wasn't one of them.”
Yeah, started off on Friday, moved to Saturday nights in 1990, then moved back to Friday in 1992, then back again to Saturday (swapping with The Generation Game), then I think sent off to die against Heartbeat on Sundays. I think it was also the first independently produced light entertainment show on primetime BBC1.
Originally Posted by Martin Phillp:
“The X Files springs to mind, but I don't think it performed as well as it could have done and was relegated to late night slots, sometimes showing two episodes in a row. I also remember them removing it mid season during the final series and then bringing it back after 4/5 months.
I think Medium was also shown on BBC1, but in a post 10pm slot?”
Yes, but before 10pm the last would indeed have been The X Files. The Saturday night screenings were in 1998, which made sense because that was the year when they stuck Match of the Day at 10.30 every week, and before that they usually showed boring TV movies at nine o'clock on a Saturday night.
The X Files arrived on BBC1 at the beginning of 1996, at 9.30, but by the autumn of 1997 it had already moved back to ten o'clock. After those Saturday 9.30 screenings in the autumn of 1998, at the beginning of 1999 it moved back to after ten on a weeknight, then the following year to around 10.30 with its final BBC1 screenings during the summer of 2000 at 10.30 on Saturdays while Match of the Day was off for the summer. Then at the end of 2000 it moved back to BBC2, first at 9pm but then around 11pm.
The other BBC1 import in the mid-nineties was Chicago Hope, which started in a Saturday 9pm slot in 1995 but within a year was going out after ten and I remember my mum chasing it around various post-11pm slots towards the end.
Originally Posted by comedy89:
“On the talk of BBC and their US imports they treat them poorly a good example would be Curb your Enthusiasm on BBC 4 though Channel 4 treated it no better. A programme like that could have been a big hit if promoted better. Though DVD sales are very goof for it in the UK.”
Great though Curb is, it's always going to be minority viewing, and BBC4 treated it very well with a regular 10.30 slot. A year after BBC4 showed series two at 10.30, E4 showed series three in a succession of awful slots ending at midnight, then when More4 began the original 9.30 slot became 11pm by the time of the last series,