Originally Posted by Hassaan13:
“10.9 million peak seems respectable, a million up from last week which is pretty good, the question is, can it keep increasing?”
Originally Posted by cylon6:
“The ratings are up on last week just as many expected but peak quoted and not average. Anyway it's up. As I said blame the very hot weather for the week 1 dip.”
And it's now obvious why The Mistress of Spin only quoted the "twin (ie, aggregated) peak". Because the average was woeful, a pitiful 300k increase on the 90f peaking heatwave weekend, despite the worst washout Bank Holiday in years.
It's too early to proclaim that TXF will suffer another year on year decline, but for those of us who wish for the whole Cowell empire to come crashing down, these are very encouraging opening overnights.
Lets hope the Olympics has whetted the nation's appetite for some real achievement, dedication and the end of instant z-lebrity culture.