Originally Posted by C14E:
“Each person has a button on a special BARB remote which they need to press on and off to say whether or not they're in the room.
I think that's how it works anyway.”
Yes, that's right. My aunty knew a woman who had a BARB box. She forgot to press the 'stop watching' button one night and got a phone call from the market-research company the next day to ask if she actually had been tuned to Channel X for 14 consecutive hours or whatever.
Originally Posted by Dancc:
“It's an extended opener so 4 internal breaks. On the Friday the slot length is likely reduced due to a change in the way their ad breaks are structured that evening. Normally they minimise commercials in the 7pm hour because it's a nothing slot for them and use up those minutes somewhere else, however when the cricket is on (as it is on Friday) they run full length commercial breaks during the 7pm hour and have fewer ads elsewhere, normally during the 6pm hour but in this case it'll likely be the 8pm hour.”
For anyone who's interested, the maximum number of minutes of commercials per hour is 12 for all channels, with PSBs such as Channel 5 being limited to 40 minutes of ads between 18:00 and 23:00 (8 minutes per hour average).
So in primetime Channel 5 can, like Dancc says, jam 12 minutes into high-rating hours and use fewer in others. That's the reason for the 'fake breaks', packed with trailers rather than ads, which we sometimes see on Saturday early evenings on ITV1 (even
TV Burp had them, I recall) when ITV wanted to use the maximum possible for, say,
TXF and
IACGMOOH later in primetime. PSBs are also limited to 3m50s for each break, of which 3m30s can be ads (the rest is usually one, 20s, trailer).
Originally Posted by SamuelW:
“I think Dallas will beat Mrs Bigs with almost 4million viewers for Dallas and 3.5million for Mrs Bigs.”
I'm looking forward to
Dallas, not only because I remember the latter years of the 1978-1991 series fondly, but because of the new male characters as depicted
here.
Originally Posted by
Pizzatheaction:
“
”
I had a giggle at the wart-based soap, too. That wouldn't be
The Bold and the Beautiful, then