While ITV took a rather laid back approach to the big declines at the back end of X Factor last year, FOX aren't being so calm with American Idol. They've now cleared out the entire judging panel and will go from 3 judges back to 4. All of them major stars in the US and all of them likely on multi million dollar salaries. It will mean the show, which went 7 years with the original panel, will have had 10 judges since 2008.
It's a massive gamble, IMO. They spent $15m for Britney on X Factor - but they don't yet know how that's going to work out. It's going to be a long few months at FOX if they discover that spending big on star names doesn't always deliver the big audience they want. The only name confirmed for Idol is Mariah Carey. Offers for Katy Perry ($20m per season), Kanye West, P Diddy and Brad Paisley have been knocked back. But it's expected that Nicki Minaj (touted as Mariah's nemesis) will join the panel as the "urban" representative. Keith Urban will be the country guy. And Enrique Iglesias will be the male eye candy.
Sounds awful like The Voice, tbh. It's good that they're being ambitious and changing things. But they've overlooked their "comparative advantage" - some of the Idols are bigger than the new judges. If they put Kelly Clarkson, Carrie Underwood, Adam Lambert and maybe Chris Daughtry on the panel not only would it emphasise the shows credibility in finding stars but it would maybe, just maybe, lure back some of the viewers that watched the show back when Carrie or Kelly won. Plus, I reckon that's a far more interesting story than hiring the fourth "diva" for a talent show after J'Lo, Christina and Britney. There's just an air of throwing everything at it and hoping it all sticks together.
But it's really difficult to underestimate the importance of talent shows this season - the hours they generate and the ratings they pull make them key determinants of the networks overall ratings performance. NBC are betting on The Voice and that the extra hours won't do too much damage to the ratings. ABC are hoping an all stars season of Dancing With The Stars halts the decline there. And if X Factor and Idol show big declines this year, FOX are going to find themselves in a very very difficult position. The whole network schedule is built around those two shows.
It's a massive gamble, IMO. They spent $15m for Britney on X Factor - but they don't yet know how that's going to work out. It's going to be a long few months at FOX if they discover that spending big on star names doesn't always deliver the big audience they want. The only name confirmed for Idol is Mariah Carey. Offers for Katy Perry ($20m per season), Kanye West, P Diddy and Brad Paisley have been knocked back. But it's expected that Nicki Minaj (touted as Mariah's nemesis) will join the panel as the "urban" representative. Keith Urban will be the country guy. And Enrique Iglesias will be the male eye candy.
Sounds awful like The Voice, tbh. It's good that they're being ambitious and changing things. But they've overlooked their "comparative advantage" - some of the Idols are bigger than the new judges. If they put Kelly Clarkson, Carrie Underwood, Adam Lambert and maybe Chris Daughtry on the panel not only would it emphasise the shows credibility in finding stars but it would maybe, just maybe, lure back some of the viewers that watched the show back when Carrie or Kelly won. Plus, I reckon that's a far more interesting story than hiring the fourth "diva" for a talent show after J'Lo, Christina and Britney. There's just an air of throwing everything at it and hoping it all sticks together.
But it's really difficult to underestimate the importance of talent shows this season - the hours they generate and the ratings they pull make them key determinants of the networks overall ratings performance. NBC are betting on The Voice and that the extra hours won't do too much damage to the ratings. ABC are hoping an all stars season of Dancing With The Stars halts the decline there. And if X Factor and Idol show big declines this year, FOX are going to find themselves in a very very difficult position. The whole network schedule is built around those two shows.





