[zaax]

http://everythingeverywhere.com/

http://www.pocket-lint.com/news/4697...ng-4g-decision

Everything Everywhere the new 4G teleco made out of Orange and T-mobile is to re-brand. So lets have a competition on what the new name could be.

I'll start with E^2.

[SkyPaulusPlus]

slow down and breathe

It says a 3rd brand will be launched, under everything everywhere alongside OUK/TMUK

[MTUK1]

Quote:

Originally Posted by zaax

http://everythingeverywhere.com/

http://www.pocket-lint.com/news/4697...ng-4g-decision

Everything Everywhere the new 4G teleco made out of Orange and T-mobile is to re-brand. So lets have a competition on what the new name could be.

I'll start with E^2.

Did you actually read the article?

[R410]

There was a rumour that the Orange and T-Mobile brands were going to be dropped, but they denied this, and then the story about the new network was released.

[timco]

How about Nothing Nowhere?

[Nick_London]

Quote:

Originally Posted by zaax

http://everythingeverywhere.com/

http://www.pocket-lint.com/news/4697...ng-4g-decision

Everything Everywhere the new 4G teleco made out of Orange and T-mobile is to re-brand. So lets have a competition on what the new name could be.

I'll start with E^2.

One2one
4 (Just like 3) targets 4G market very well
BT brand

People suggested 'One2one' when they weren't sure what to call the merger,however one2one.com is an adult content site and people can easily make a mistake and access the wrong site, this can be resolved by paying them off.

4 brand. This would be ideal for promoting 4G services just like Hutchison did with 3.

BT brand, BT have got a stagnant and dormant virtual network run off Vodafone which they will ditch as Vodafone is now BT's largest competitor, perhaps the 4G venture they were organising with Everything Everywhere involves this.

To be honest Deutsche Telekom should no longer be worried about profit margins and if they were really clever,they would acquire the whole of Everything Everywhere. Especially now is a chance to lead the 4G market.

I am not sure why they are interested in treating the Orange brand as a premium product, they have a terrible record of customer care,overpricing and the home broadband was disappointing.

[TobyS]

I remember the name 'Diamond network' being bandied about a few months back in relation to Everything Everywhere. I think there was talk of adding another mobile operator to the partnership but I can't remember which one; possible Three.

[Step666]

Quote:

Originally Posted by TobyS

I think there was talk of adding another mobile operator to the partnership but I can't remember which one; possible Three.

I can't see that ever being permitted.
It's one thing to let the third and fourth largest networks out of five merge but to let the already-largest network absorb a competitor to take the total down to three, that seems like something that Ofcom et al wouldn't be ok with - not to mention O2's and Vodafone's objections.

I guess, maybe a company like BT, Sky or TalkTalk entering into a partnership with EE would be possible, there's been rumours of landline ISPs bidding for LTE licences as well as mobile networks, so that would sort of make sense.
If it were something like that then maybe Virgin would be the most likely, their mobile arm is already an EE MVNO and I believe they provide fibre-optic backhaul to EE (or maybe it's MBNL, either way there's definitely a link).

[niceguy1966]

Quote:

Originally Posted by TobyS

I remember the name 'Diamond network' being bandied about a few months back in relation to Everything Everywhere. I think there was talk of adding another mobile operator to the partnership but I can't remember which one; possible Three.

Three has arranged infrastructure sharing with several different carriers over the years. As they launched with 3G only, there were a lot of gaps in their network coverage. If my memory serves me correctly, at launch O2 was contracted to fill in the gaps, but I'm sure at other times Orange and maybe Vodafone have also had the contract.

[Zack06]

The new name should be: T-OM. Standing for T-Mobile/Orange Mobile....the T- could be pink with the OM in orange....shows the fusion of both companies and is far shorter and easier to remember than 'Everything Everywhere'.....I also think T-OM would look better on store fronts instead of 'Everything Everywhere' where the stores look a bit bland like any old phone shop....

[CuBz90]

O-Mobile

[Steven L Hunter]

I think they should stray from both names completely and have one name and bring the best of both together under one network maybe call it Everywhere Mobile or something.

[wrexham103.4]

Quote:

Originally Posted by timco

How about Nothing Nowhere?

that would be perfect for o2's 3g coverage

[-ajm-]

Quote:

Originally Posted by wrexham103.4

that would be perfect for o2's 3g coverage

Vodafone isn't much better

[Nick_London]

Quote:

Originally Posted by Steven L Hunter

I think they should stray from both names completely and have one name and bring the best of both together under one network maybe call it Everywhere Mobile or something.

Orange in India,Hong Kong,Austrailia,Israel and Switzerland were all companies using the Orange brand under license to France Telecom.

India,Austrailia,Hong Kong and Israel operations were all Hutchison owned or part owned operations,Orange was created by Hutchison in 1993 for Orange UK,the colour Orange is vibrant and distinctive and of course the colour Orange-Mandarin is popular in China, they were all rebranded as 3 or Hutch, Orange Israel remains but Hutchison has now sold there share in the company,Hutch/Orange india is now Vodafone.

Orange Switzerland was sold off by France Telecom and the new owners have retained the brand under license to France Telecom.

So, my guess is that while Deutsche Telekom own 50% of Everything Everywhere, they will want the T-Mobile brand part of it.

What if both France Telecom and Deutsche Telekom exit the venture? The Orange brand will likely be retained and used under license.

What if Deutsche Telekom sell up? T-Mobile will ultimately be scrapped as it means little to the British public

People have suggested many names for the merger to replace the 2 brands, some of them are:

One2one
Magenta Telecom
Mercury
Diamond

Unfortunately, Virgin Media hold rights over a similar name to Diamond, Diamond Cable, it maybe defunct,but they still hold rights over it. There is also an insurance brand under a similar name.

Mercury remains under the rights of Cable and Wireless Worldwide, now part of Vodafone

As for One2one,it could be used however, One2one had an unenviable reputation for having bad network coverage.

I would suggest ONE! One network to replace Everything Everywhere and have multiple brands to stamp out the competition and to make sure the likes of Sky don't enter the market or allow Vodafone to gain too much market share. Vodafone are like a fungas, they spread very quietly and before you know it they are BT's largest competitor.

[Thine Wonk]

One is too much like Three, plus why launch a new brand unless it's for 4G services, hundreds of millions have been invested in the Orange and T-mobile brands over the years. It costs a lot of money and a long time to build a brand.

However if I was launching a 4G brand for Everything Everywhere I'd call it 4GEE.

It would be pronounced 4G, and it would be 4G from Everything Everywhere, 4GEE for short.

[pixel_pixel]

Quote:

Originally Posted by zaax

http://everythingeverywhere.com/

http://www.pocket-lint.com/news/4697...ng-4g-decision

Everything Everywhere the new 4G teleco made out of Orange and T-mobile is to re-brand. So lets have a competition on what the new name could be.

I'll start with E^2.

To have a product name with ^ in it surely would be a disaster to pronounce and type. E up 2? E arrow 2? It hardly rolls of the tongue.

If you want to get ideas for naming a network look at what the rest of Europe has.

Wave
Wind
Viva

For example.

[MTUK1]

Quote:

Originally Posted by pixel_pixel

To have a product name with ^ in it surely would be a disaster to pronounce and type. E up 2? E arrow 2? It hardly rolls of the tongue.

If you want to get ideas for naming a network look at what the rest of Europe has.

Wave
Wind
Viva

For example.

Just cause something works on the continent it doesn't mean it works here.

[pixel_pixel]

I meant for inspiration.

[Nick_London]

Quote:

Originally Posted by Thine Wonk

One is too much like Three, plus why launch a new brand unless it's for 4G services, hundreds of millions have been invested in the Orange and T-mobile brands over the years. It costs a lot of money and a long time to build a brand.

However if I was launching a 4G brand for Everything Everywhere I'd call it 4GEE.

It would be pronounced 4G, and it would be 4G from Everything Everywhere, 4GEE for short.

I was suggesting a replacement name for Everything Everywhere not the trading names and brands, I think it is wise to use a number of brand names to consumers.

That was one of many reasons why they merged in the first place.

Deutsche Telekom acquired Mercury Personal Communications which traded as One2one from Cable and Wireless Worldwide and US West in 1999, at that time, One2One was the UK's smallest network and had a deadline from Oftel to cover 99% of the UK population by 31-12-1999.

By 2002, they rebranded into the Deutsche Telekom brand and its aim was to become market leader. By 2005, there were no signs of penetration increasing and therefore refreshed most of its price plans, by 2009 nothing had changed and because Ofcom began lowering termination and roaming rates, T-Mobile struggled making a profit.

2009 was a hard year and because of the financial climate,nobody was willing to buyout T-Mobile,therefore they merged with Orange which has also gone through the same problem.

If they were still seperate, 3 would near enough be catching up with T-Mobile.

There is something that I have never been able to figure out why T-Mobile in the UK has remained the smallest, they offer very flexible price plans,U-Fix for example is quite unique,the network coverage problems were sorted and before the foreign call centres opened,they had excellent customer services

The problem with Orange is there over-priced service plans,patchy network coverage and terrible customer services as well as there mean magic numbers offer

[whoever,hey]

Quote:

Originally Posted by zaax

I'll start with E^2.

98% of people wont know how to say that.

[carnivalist]

I keep hearing about Orange's bad customer service, but my experience has been the opposite. I'm wondering if the fact I've been with them for nine years with an average spend between £50-60 and sometimes more has anything to do with it. Do they have some kind of system that routes certain customers to a higher grade of Customer service? I realise that's unlikely, but I was wondering if there might be any other reason why my experience has been so wildly different, other than pure chance.

[Nick_London]

Quote:

Originally Posted by carnivalist

I keep hearing about Orange's bad customer service, but my experience has been the opposite. I'm wondering if the fact I've been with them for nine years with an average spend between £50-60 and sometimes more has anything to do with it. Do they have some kind of system that routes certain customers to a higher grade of Customer service? I realise that's unlikely, but I was wondering if there might be any other reason why my experience has been so wildly different, other than pure chance.

It's possible, Vodafone admitted that especially about call wait times,apparently it depends on what type of customer you are, I would say, more to do with how much you spend.

[googleking]

Cellnet!
Rabbit!
One2One!

[niceguy1966]

Quote:

Originally Posted by googleking

Cellnet!
Rabbit!
One2One!

If you're collecting redundant UK network names:
Mercury PCN
Unitel
Phonezone