Virgin Media/ Premier Sports press release:
Quote:
“Premier Sports launches on Virgin Media
Virgin Media is expanding its stellar line up of sports content by bringing Premier Sports to its TV customers and enabling them to watch all the Rugby League World Cup matches at no extra cost. The channel is the only place to see all 28 World Cup games live and arrives on Virgin TV with the tournament about to kick off at the Millennium Stadium, Cardiff.
To celebrate the arrival of Premier Sports, Virgin TV customers will have free access throughout the Rugby League World Cup. Viewers will be able to watch every game as part of their existing TV line-up and, during 2014, Virgin TV customers will be able to subscribe to the Premier Sports TV channel1.
Premier Sports is available on channel 551 and will also be added to Virgin TV Anywhere, the award-winning2 entertainment service for mobiles, tablets and online, following the channel launch meaning Virgin TV subscribers will be able to follow their team when they’re out and about, at no extra cost.
Richard Sweeney, general manager of Premier Sports commented, “We are delighted to be able to launch on Virgin Media with the most complete coverage of the Rugby League World Cup that forms part of a golden generation of sports events taking place in Great Britain. The channel has built up a loyal following of Rugby League fans over the last three years and we are thrilled to finally be able to offer this and much more to Virgin Media customers.”
Stephane David, executive director of content at Virgin Media said: “Sports fans across Great Britain are looking forward to the Rugby League World Cup so we’re delighted to be adding Premier Sports to our TV line up and making it available to all our TV customers at no extra cost. Premier Sports joins an unrivalled line up of sports content including Sky Sports and BT Sport on Virgin TV, meaning our customers can catch every goal or game-changing try across any of the major UK sports channels.”
In addition to its coverage of the Rugby League World Cup, Premier Sports will keep customers on the edge of their seats with over 1000 live events each year including live and exclusive coverage from the NHL, NRL, NASCAR Sprint Cup, GAA and much more.”
http://about.virginmedia.com/press-r...n-virgin-media
Pricing post the free period hasn't been announced yet.