AATW are part of Universal Music, the world's biggest record label so they aren't short of cash. They could easily launch Clubland etc as proper channels on cable if allowed by the gatekeeper (Virgin).
You have to wonder why channels like Spike, TruTV and MovieMix are on every platform except Virgin, and 3 MTV channels had to be removed to make room for Comedy Central HD, but it's always been like that with cable.
A while back, The Register did a really good article about how Virgin Media TV works, and the person they interviewed said:
Quote:
“it's quite plausible that, over the long term, we might look at taking low viewing channels (what we'd classify as 'long tail') and turn them into Multicast/Unicast delivery so that if they're no longer sat in the DVB-C broadcast spectrum, they might be sat in the DOCSIS [Internet] part of the spectrum.”
http://www.theregister.co.uk/2014/08...e_sofa/?page=4
That's kind of what has happened with these AATW music channels. They've been allowed to launch, but only as an app which streams over the internet so the channels aren't using cable TV bandwidth.