Can't help agree with this from Bernstein Research:
“Our research shows that for many years, poor sales of Windows-based phones stem from a deep and stable lack of consumer interest for the product.
“Despite numerous and repeated efforts of manufacturers (Nokia, but also Samsung and HTC) and Operators to develop an alternative to Android and Apple based on Windows, and despite the launch of numerous phones based on Windows with strong features, reviews and marketing support, the operating system remains cornered to less than 5% market share in smartphones.”
“The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years. The situation of Windows in mobile phones is now very unlikely to revert. Smartphone Operating Systems benefit from ecosystem dynamics in terms of application ecosystem but most importantly consumer advocacy and adoption.”
Every time i see a windows phone I think 'Mehhhh' which is a shame because it is not a bad os really not my cup of tea but still a shame.
Do they need some sort of stand out handset that doesn't get lost in the crowd? Unless something changes even with W8 I just can't see them getting there and it would be nice to have three proper players in the market.
“Our research shows that for many years, poor sales of Windows-based phones stem from a deep and stable lack of consumer interest for the product.
“Despite numerous and repeated efforts of manufacturers (Nokia, but also Samsung and HTC) and Operators to develop an alternative to Android and Apple based on Windows, and despite the launch of numerous phones based on Windows with strong features, reviews and marketing support, the operating system remains cornered to less than 5% market share in smartphones.”
“The lack of consumer interest for Windows-based phones has been very consistent in marketing surveys we have carried out across the globe over the last several years. The situation of Windows in mobile phones is now very unlikely to revert. Smartphone Operating Systems benefit from ecosystem dynamics in terms of application ecosystem but most importantly consumer advocacy and adoption.”
Every time i see a windows phone I think 'Mehhhh' which is a shame because it is not a bad os really not my cup of tea but still a shame.
Do they need some sort of stand out handset that doesn't get lost in the crowd? Unless something changes even with W8 I just can't see them getting there and it would be nice to have three proper players in the market.




