Low, low, low, everything seems low!!!
Where have all the viewers gone?
I want Doctor Who to be getting 7 million, it deserves it!
It was freezing last night so quite how anyone can say the weather has shored down X Factor baffles me. It's still winning the night by a large margin, but it's by no means the powerhouse it was 2 years ago now.
Funny, tonight it will be Downton Abbey propping X Factor up, not the other way round!!

To be honest XF could do with a Corrie lead in as well, I have no idea why ITV aren't parachuting an episode there on a permanent basis to shape the weekends again. Simon Shaps really was the biggest idiot as head of scheduling at ITV, making some of the most illogical decisions ever and destabilising the entire schedule. Stupid numpty.
Dancing on Ice should go BACK on Saturday and Corrie should go BACK on Sunday. End of! Just cut that 8.30pm edition on Friday out. Better to have a slightly weaker Friday for a much stronger Sunday...
Overall though it's time for ITV to move away from reality and back into drama and factual. They're doing that anyway with all the new dramas that are airing and upcoming and they have a fairly good season of documentaries though there is work to do. Soon these reality shows will be dying out and seen as a fad of the Noughties like the gameshow era of old.
It's all trends and waves kids.