Originally Posted by Dancc:
“It's been a long day at work, so forgive me if my posts are not as eloquently put as yours. If that is "comical" to you, then perhaps that says more about you as a person than it does anything else.”
*Sigh*
I didn't find it comically terrible because it was ineloquently put I find the general concept of 'to US imports what Dave is to comedy panels' comically terrible. And that to was what I meant by worst description of a channel I'd ever heard as well (hence only quoting that specific bit).
Quote:
“I will say though that I don't think the problem 5USA has is a lack of identity. I think it's more that the new content it offers can get lost in a sea of repeats. Apart from the obvious (further investment) it needs to complement the main channel more closely in order to really thrive and keep the audience growth going.”
Surely the purpose of 5USA (or any of these sister digital channels) should be to offer an alternative to the main channel? If the only purpose the channel serves is to house repeats and stuff that isn't quite good enough for the main channel then what's the point of it and why would anyone watch it? And I think there's a danger of that becoming the identity of 5USA if they don't get a better handle on its schedule and new content and making people aware of that content. In truth there are some brilliant shows on 5USA but basically no one really knows they exist and I don't think aligning the channel closer to Channel 5 is the answer. I think it needs to create its own brand so that when 5 buy something you can think 'that's a 5USA show' rather than when you find out something is scheduled on the channel 'why isn't that on the main channel?'.
Personally I think turning it into a home for cable drama from the US whilst Channel 5 houses the presumably more mainstream broadcast drama isn't a bad idea. They just need to be explicit in doing that and making that the focus of the channel.
Originally Posted by C14E:
“Probably the highest total ever? Seems like an awful lot. And the panel itself isn't interesting. They're current artists? The Voice did that. Mariah's a big name? So were Christina, J'Lo and Britney. I can see $18m for Mariah. But $12m for Nicki Minaj? Doesn't strike me as someone that's going to attract a broad audience.”
In contrast I think Minaj might be the best signing on the panel. She's pretty much the only 'star name' to have signed up for one of these shows that clearly isn't there looking for a career boost and whatever else she might be she has personality and isn't afraid of playing with the press and courting controversy. In many respects she is the perfect talent show judge. She also has the benefit of not making the show feel entirely dated. Enrique Iglesias is the one that doesn't make a whole lot of sense to me. And I cannot for life me understand how he's worth $10 million.
Generally speaking I think the Idol producers have missed a trick by not bringing back a former (and now successful) contestant as a judge. That the show has such a long history is really the only advantage they have over the new crop of singing shows and that they haven't overtly exploited that this time around doesn't make a sense. I also think that they didn't throw some of the ridiculous sums they're throwing around at a big name producer to join the judging panel was a mistake as well.
Originally Posted by fodg09:
“MTV's VMAS had a bad night last night. Went from a record high of 12.4m last year to just 6.1m last night. Apparently the performance in the demo (12-34 years) was just as bad, from a 9.1 to a 4.5...”
Those do indeed seem way off. An absolute disaster for MTV if that's confirmed. A deserved one though judging from the reaction to the show.
EDIT - Just seen it confirmed. Disaster of a result. Seems like it was down about 50+% in 18-49 as well.