Originally Posted by mlt11:
“w/e 02/09/12 officials:
C4 (exc +1) - 10.0% - highest since 2007.
ITV1 (exc HD and +1) - 10.3% - lowest ever excluding the two full weeks of the Olympics. Lower than w/e 29/07/12 which had the first 3 days of Olympics.
ITV1 hit far more than other terrestrials. BBC1 at 18.9% is lower than average but not an abnormally low rating. C5 strong at 4.4%.”
Since Desmond acquired Channel 5, the channel's share has continued to drop. Big Brother hasn't done them any favours and 4.4% share is quite bad. Only a matter of time until the multichannels overtake them.
Originally Posted by theonlyweeman:
“I think ITV are starting to put more faith into ITV2, and are starting to change ITV2 from it's downmarket reality position to something a bit more like E4. Demonstrated by their recent acquisition of several US sitcoms..”
ITV2 need to do more in daytime and not just focus on primetime. Acquiring better movie rights would also help and doing what Sky1 have done recently by investing more in home-made content.
Originally Posted by Dancc:
“Not much evidence of that onscreen yet. I only watch one programme on ITV2 (Hell's Kitchen USA) which is now coming to an end, but my impression of the channel is pretty poor.
From the way their continuity announcers talk down to their viewers, to the endless ads for nonsense like 'Top Dog Model', 'Peter Andre's Bad Boyfriend Club' and other must avoid shows, to the massive DOGs for Keith Lemon's latest vehicles, if it doesn't want to be downmarket it's got a long way to go.
Chances are, ITV have seen the figures for the likes of The Big Bang Theory on E4, noted its extraordinary repeat value and now they want a slice of the action. But as ITV2 doesn't have the same reputation for sitcoms, they could flop. There are probably not many E4 viewers that watch a lot of ITV2, and vice-versa, as even though they are both young-skewing entertainment channels, they are very different in their style. Similarly it's hard to imagine Gossip Girl, one of the few US dramas shown on ITV2, doing as badly as it does on E4.
On the positive side, Ben & Kate looks good and may well be a shrewd acquisition. Benidorm could perhaps anchor a comedy block on the channel as it always repeats well.”
The whole channel needs a freshen up. The look is a little dated and the content is a little shabby.