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  • TV Shows: UK
The Ratings Thread (Part 40)
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Hit Em Up Style
10-09-2012
Hmmm. I reckon thats Strictly's best ever line up!
mlt11
10-09-2012
Originally Posted by Chris1964:
“It seems there is very little brand loyalty to ITV at all these days. The self styled peoples channel of yesteryear where half the nation left the button on 3 is now a shadow of its former self where people leap onto a brand such as X Factor but then leap off the moment it ends. There was an enormous amount of loyalty to ITV,and ok the tv landscape has changed unbelievably, but I reckon the hierarchy there has rather lost the plot in the last decade and ended up with an audience which isnt anywhere near at home with it as its glorious past suggests it once was. Somewhere along the line someone appears to have decided that the soaps, the big brand talent/reality shows and the odd drama hit was enough-but if they start to fail what then?”

I think ITV's performance over the last few years / position now is a bit of a curate's egg:

- some big falls in ITV1 ratings
- reliance on small number of ITV1 shows

BUT:

- strong growth in digital channel ratings - meaning total ITV viewing share is only falling marginally

...... the above being achieved despite very substantial cost cutting - programme budget cut a few years ago and subsequently frozen for many years, plus continuing significant overhead savings.

RESULTING in a strongly improving financial position, reflected in a strong share price - now within touching distance of its highest since late 2007.

But what happens next?

If total viewing share can remain roughly constant and costs can be cut to some degree further - profits keep rising.

But if the ITV1 big hitter ratings collapse and this can't be made up by further digital growth then total viewing share could start falling significantly - and if revenue starts falling then profits will be hard to maintain (as cutting costs substantially further will incrementally become more difficult - ie the "easy" savings have already been made).
theonlyweeman
10-09-2012
I think ITV are starting to put more faith into ITV2, and are starting to change ITV2 from it's downmarket reality position to something a bit more like E4. Demonstrated by their recent acquisition of several US sitcoms..
Dancc
10-09-2012
Originally Posted by hyperstarsponge:
“Seen that earlier, The School Dinner programme on Channel 4 looks more interesting ”

Except at 8:30, they are showing yet another programme to scare people about what they're eating. It will probably pull in the viewers but it's been done to death of late. If not on TV, then in the newspapers.

C4 follows it up with two far more interesting sounding programmes, both of which I fancy to clear 2m.
Glenn A
10-09-2012
Originally Posted by theonlyweeman:
“I think ITV are starting to put more faith into ITV2, and are starting to change ITV2 from it's downmarket reality position to something a bit more like E4. Demonstrated by their recent acquisition of several US sitcoms..”

They do seem to have purged their schedules of shows based around Kerry Katona, Paris Hilton and Katie Price and don't seem to be commissioning or buying in low rent reality shows, which seem to be more the preserve of paywall channels now. A lot of what ITV does now is successful follow on shows to TXF, successful American formats like American Idol and if they start buying in American sitcoms, then all a sign that ITV2 is moving on from what it was like a few years ago.
Dancc
10-09-2012
Originally Posted by theonlyweeman:
“I think ITV are starting to put more faith into ITV2, and are starting to change ITV2 from it's downmarket reality position to something a bit more like E4. Demonstrated by their recent acquisition of several US sitcoms..”

Not much evidence of that onscreen yet. I only watch one programme on ITV2 (Hell's Kitchen USA) which is now coming to an end, but my impression of the channel is pretty poor.

From the way their continuity announcers talk down to their viewers, to the endless ads for nonsense like 'Top Dog Model', 'Peter Andre's Bad Boyfriend Club' and other must avoid shows, to the massive DOGs for Keith Lemon's latest vehicles, if it doesn't want to be downmarket it's got a long way to go.

Chances are, ITV have seen the figures for the likes of The Big Bang Theory on E4, noted its extraordinary repeat value and now they want a slice of the action. But as ITV2 doesn't have the same reputation for sitcoms, they could flop. There are probably not many E4 viewers that watch a lot of ITV2, and vice-versa, as even though they are both young-skewing entertainment channels, they are very different in their style. Similarly it's hard to imagine Gossip Girl, one of the few US dramas shown on ITV2, doing as badly as it does on E4.

On the positive side, Ben & Kate looks good and may well be a shrewd acquisition. Benidorm could perhaps anchor a comedy block on the channel as it always repeats well.
VirginMediaPhil
10-09-2012
Originally Posted by Dancc:
“A shock to see Sid "I'm done with the UK" Owen doing it.”

To be fair that only says that he is done with permanently living in the UK, not temporarily. I doubt he'd never want to returnt.
Dancc
10-09-2012
Originally Posted by VirginMediaPhil:
“To be fair that only says that he is done with permanently living in the UK, not temporarily. I doubt he'd never want to returnt.”

Did you not read the whole thing? He also says:

"I'm done with the UK and I hope that you will never see me on your TV screens again because I'm done and I've retired. I much prefer the lifestyle I have now."
AlexiR
10-09-2012
Originally Posted by Glenn A:
“They do seem to have purged their schedules of shows based around Kerry Katona, Paris Hilton and Katie Price and don't seem to be commissioning or buying in low rent reality shows, which seem to be more the preserve of paywall channels now. A lot of what ITV does now is successful follow on shows to TXF, successful American formats like American Idol and if they start buying in American sitcoms, then all a sign that ITV2 is moving on from what it was like a few years ago.”

Have people already forgotten that ITV2 aired Mark Wright's Hollywood Nights? Or Peter Andre's Bad Boyfiend Club? Or that they'll keep airing Peter Andre formats and they've said they're developing other vehicles for Mark Wright. Not to mention The Only Way is Essex and Next Dog Model. There's certainly been some shift in their focus to broaden their horizons a little but lets not get too far ahead of ourselves.
Charnham
10-09-2012
Originally Posted by AlexiR:
“Have people already forgotten that ITV2 aired Mark Wright's Hollywood Nights? Or Peter Andre's Bad Boyfiend Club? Or that they'll keep airing Peter Andre formats and they've said they're developing other vehicles for Mark Wright. Not to mention The Only Way is Essex and Next Dog Model. There's certainly been some shift in their focus to broaden their horizons a little but lets not get too far ahead of ourselves.”

this, this thread has been very quiet on ITV 2 recently.
VirginMediaPhil
10-09-2012
Originally Posted by Dancc:
“Did you not read the whole thing? He also says:

"I'm done with the UK and I hope that you will never see me on your TV screens again because I'm done and I've retired. I much prefer the lifestyle I have now."”

Unless he meant just on EastEnders or something. Or of course his words could have been taken out of context.
theonlyweeman
10-09-2012
Originally Posted by Dancc:
“Not much evidence of that onscreen yet. I only watch one programme on ITV2 (Hell's Kitchen USA) which is now coming to an end, but my impression of the channel is pretty poor.

From the way their continuity announcers talk down to their viewers, to the endless ads for nonsense like 'Top Dog Model', 'Peter Andre's Bad Boyfriend Club' and other must avoid shows, to the massive DOGs for Keith Lemon's latest vehicles, if it doesn't want to be downmarket it's got a long way to go.

Chances are, ITV have seen the figures for the likes of The Big Bang Theory on E4, noted its extraordinary repeat value and now they want a slice of the action. But as ITV2 doesn't have the same reputation for sitcoms, they could flop. There are probably not many E4 viewers that watch a lot of ITV2, and vice-versa, as even though they are both young-skewing entertainment channels, they are very different in their style. Similarly it's hard to imagine Gossip Girl, one of the few US dramas shown on ITV2, doing as badly as it does on E4.

On the positive side, Ben & Kate looks good and may well be a shrewd acquisition. Benidorm could perhaps anchor a comedy block on the channel as it always repeats well.”

Well, E4 has this crap too, it's just very good at not letting effect the rest of it's line up....

However, you're probably right. ITV2 did not pick up Animal Kingdom for it's sitcom merit, as it has none....
Brekkie
10-09-2012
Originally Posted by jake lyle:
“Sadly underwhelming.

Average 5.9m 25.7%

http://twitter.com/attentional”

Very underwhelming.

Originally Posted by i4u:
“Based on Mike Tevee's figures the entire Closing Ceremony programme had an average of 5.6m.

For just the Closing Ceremony 8:30 - 10:45 the average rises to 6.8m.”

Although that's a bit better - I was expecting 7-8m. It deserved a little bit more - it was a million times better than the Opening Ceremony.

Originally Posted by i4u:
“The IOC hope to have the Olympics take place on all continents, once that happens they plan to select a location on a rotational basis from the various continents.”

I think you've just made that up (or got confused with FIFA) - I'm a member of an Olympic forum and have never seen that mentioned at all.

In reality the games come to Europe usually once every three games, but of course France, Germany, Spain and Italy all have a bigger claim than us now, and arguably the size of the games means that along with Russia (and possibly Istanbul in 2020), they're probably the only European countries who could put them on. Also after Birmingham and Manchester failed with their bids it was generally accepted London is the only UK city now big enough to hold them - so taking that into consideration it could be another 60 years.

However I hope one of the legacies of the games is that London just don't accept that and by the 40s at least are bidding once again (before then they've got no chance). One of the reasons it took so long for the games to come to the UK is after 1948 we didn't bid again until the 1992 games.

Originally Posted by Hassaan13:
“Apparently ROB is on course to be axed.

http://www.dailymail.co.uk/tvshowbiz...-disaster.html”

Hardly news really - I suspect it had a two season deal (or ITV didn't have the balls to axe a Cowell/Ant and Dec show), so it's just got to run it's course.

Originally Posted by D.M.N.:
“Strictly line-up officially revealed:

Spoiler
Kimberley Walsh
Victoria Pendleton
Denise Van Outen
Jerry Hall
Fern Britton
Dani Harmer
Lisa Riley
Louis Smith
Richard Arnold
Johnny Ball
Nicky Byrne
Sid Owen
Colin Salmon
Michael Vaughan


Only four people in that list I've never heard of.”

A good line up and should rate well as long as they don't mention that Richard Arnold is on it in the promos.
jda135
10-09-2012
Originally Posted by mlt11:
“w/e 02/09/12 officials:

C4 (exc +1) - 10.0% - highest since 2007.

ITV1 (exc HD and +1) - 10.3% - lowest ever excluding the two full weeks of the Olympics. Lower than w/e 29/07/12 which had the first 3 days of Olympics.

ITV1 hit far more than other terrestrials. BBC1 at 18.9% is lower than average but not an abnormally low rating. C5 strong at 4.4%.”

Since Desmond acquired Channel 5, the channel's share has continued to drop. Big Brother hasn't done them any favours and 4.4% share is quite bad. Only a matter of time until the multichannels overtake them.

Originally Posted by theonlyweeman:
“I think ITV are starting to put more faith into ITV2, and are starting to change ITV2 from it's downmarket reality position to something a bit more like E4. Demonstrated by their recent acquisition of several US sitcoms..”

ITV2 need to do more in daytime and not just focus on primetime. Acquiring better movie rights would also help and doing what Sky1 have done recently by investing more in home-made content.

Originally Posted by Dancc:
“Not much evidence of that onscreen yet. I only watch one programme on ITV2 (Hell's Kitchen USA) which is now coming to an end, but my impression of the channel is pretty poor.

From the way their continuity announcers talk down to their viewers, to the endless ads for nonsense like 'Top Dog Model', 'Peter Andre's Bad Boyfriend Club' and other must avoid shows, to the massive DOGs for Keith Lemon's latest vehicles, if it doesn't want to be downmarket it's got a long way to go.

Chances are, ITV have seen the figures for the likes of The Big Bang Theory on E4, noted its extraordinary repeat value and now they want a slice of the action. But as ITV2 doesn't have the same reputation for sitcoms, they could flop. There are probably not many E4 viewers that watch a lot of ITV2, and vice-versa, as even though they are both young-skewing entertainment channels, they are very different in their style. Similarly it's hard to imagine Gossip Girl, one of the few US dramas shown on ITV2, doing as badly as it does on E4.

On the positive side, Ben & Kate looks good and may well be a shrewd acquisition. Benidorm could perhaps anchor a comedy block on the channel as it always repeats well.”

The whole channel needs a freshen up. The look is a little dated and the content is a little shabby.
jake lyle
10-09-2012
I see C4 have yet another docusoap starting tonight. Is this the Creative renewal/risky commissioning Jay Hunt is always banging on about?
AlexiR
10-09-2012
Originally Posted by jake lyle:
“I see C4 have yet another docusoap starting tonight. Is this the Creative renewal/risky commissioning Jay Hunt is always banging on about? ”

I suppose that Jay Hunt would point toward The Audience as a more risky commission and creative renewal. Although I'm not sure I'm convinced by that. Perhaps someone on this thread can help me out on this – was this a pilot or one-off that got aired at some stage? I'm sure I've seen this before and its either that or it was a sketch somewhere and if that's the case it basically says everything about the format really.
AlexiR
10-09-2012
Originally Posted by theonlyweeman:
“However, you're probably right. ITV2 did not pick up Animal Kingdom for it's sitcom merit, as it has none....”

A little harsh. I quite enjoyed Animal Practice. Its not amazing but its a fun little show and somewhat depressingly one of the stronger the new broadcast comedies this season.

Having said that looking at the stuff ITV2 have picked up from the US networks this year I'm not sure I hold out much hope for them. I certainly don't hold out much hope for them finding something that has a high repeat value if that's their goal. I do wonder if we can add ITV2 to the ever growing list of channels that's likely to bid on Family Guy when that comes up for renewal with the BBC? That could get incredibly competitive...
C14E
10-09-2012
Originally Posted by mossy2103:
“One message that might be getting lost in the XF debate is that ITV's reliance on a small number of stellar shows such as XF, BGT, IAC and even Downton, means that, save for a small number of flagship dramas and one-offs, they are running the risk of putting all of their broadcasting eggs in one basket, a basket that is showing signs of wear.

And when those shows falter and wither (as indeed they will at some point, if they haven't already), ITV don't seem to have a credible plan regarding nurturing new shows or formats to take their place (RoB excepted). Or, if they have a plan, it's not working too well”

ITV Studios is a key part of it. The "next Downton", Mr Selfridge, starts next year. And we've seen plenty of efforts from ITV Studios entertainment department (including Red or Black). The thinking is that if they find a hit they'll own it and make an absolute fortune. But it's risky to put so much faith in one production company (although they're certainly hiring enough experienced executives to try and mitigate that risk).

But I'm not sure what the alternative is to what they have just now. If the BBC were commercial, it'd be The Apprentice, Top Gear, Eastenders, Strictly all making the money. It's the nature of the business. There are the big hits that pay the overheads and make the profits and then the rest of the schedule that pays for itself and not much more.

The issue just now is that the next big hit might be 8m rather than 12m. But perhaps even more than that, the problem is that there are no signs of where that 8m format will come from. That's a problem for ITV from a commercial perspective. It's a problem for BBC1 if it's continued justification for the license fee is that it provides mass entertainment rather than a more niche public service/market failure
Dancc
10-09-2012
Originally Posted by jda135:
“Since Desmond acquired Channel 5, the channel's share has continued to drop. Big Brother hasn't done them any favours and 4.4% share is quite bad. Only a matter of time until the multichannels overtake them.”

Disagree with all of this. But I'll let the stats do the talking. Here's a look at how they've done in that very same week of ratings in previous years:

2005: 5.5%
2006: 4.5%
2007: 4.4%
2008: 4.3%
2009: 4.5%
2010: 4.3%
2011: 4.8%
2012: 4.7% [inc. +1]

So including +1, it was the second best result for them in that week of ratings since 2005 (last year was boosted by the big CBB revival opposite lesser competition). Now when you consider their nearest rival was busy experiencing some of their biggest ratings in over a decade, and the number one commercial channel in this country was close to record lows as a result, how was this a "bad" result for Channel 5 on any level?

As for your theory about multichannels overtaking C5, you'd get cracking odds for that possibility at the bookies as nothing is even remotely close at the moment. ITV2 is the nearest on 2.8% [inc.+1] but even that's nearly two full share points behind, and a quick year-on-year comparison reveals that the channel is down slightly on 2011, so not likely to pose a threat to Channel 5 in the immediate future, if ever.
NeilVW
10-09-2012
Not sure if this has been posted yet, but Broadcast reported that Saturday's TXF figure exc +1 (7.70m, 33.9%) was the lowest (and first sub-8m rating) since 1 December 2007, when the live results show got 7.52m (31.02%).

Last night's 7.39m (exc +1) was I believe the worst since the live results show on 3 November 2007 which had 6.59m (28.7%).

We don't seem to have the share for last night - from the shares for other programmes there seem to have been about 26.5m watching TV from 8 to 9 (high I think for the time of year, obviously boosted by the strong offerings) which would mean a share for TXF of about 28% exc +1.
vauxhall1964
10-09-2012
Originally Posted by Herefordgirl:
“I'm told not much in Germany either.”

not true... i'm just back from Berlin and the paralympics were getting decent media coverage... and it was prominent in all the German newspapers free on the plane home.
Dancc
10-09-2012
Originally Posted by NeilVW:
“Not sure if this has been posted yet, but Broadcast reported that Saturday's TXF figure exc +1 (7.70m, 33.9%) was the lowest (and first sub-8m rating) since 1 December 2007, when the live results show got 7.52m (31.02%).

Last night's 7.39m (exc +1) was I believe the worst since the live results show on 3 November 2007 which had 6.59m (28.7%).

We don't seem to have the share for last night - from the shares for other programmes there seem to have been about 26.5m watching TV from 8 to 9 (high I think for the time of year, obviously boosted by the strong offerings) which would mean a share for TXF of about 28% exc +1.”

Have Broadcast not bothered to fix the article yet?

When I checked this afternoon they were comparing ratings for the Closing Ceremony with shows that aired on Friday night, including Paralympics Tonight.
Glenn A
10-09-2012
Originally Posted by theonlyweeman:
“Well, E4 has this crap too, it's just very good at not letting effect the rest of it's line up....

However, you're probably right. ITV2 did not pick up Animal Kingdom for it's sitcom merit, as it has none....”

It was the same E4 that put on a blatant rip off the Housewives of Orange County, Desperate Scousewives, which flopped, flogged Friends into the ground and then reviced Shipwrecked, a format that went out with Tony Blair, after it was cancelled twice
ITV2 might show some junk, which is to be expected as it's budget's a lot lower than ITV1, but don't think E4 is a paragon of quality as it's not. ITV2 seems to have upped it's gameplan in the last few years and at least it's a bit fresher than some of the tired offerings on the main channel, esp in daytime.
NeilVW
10-09-2012
Originally Posted by Dancc:
“Have Broadcast not bothered to fix the article yet?

When I checked this afternoon they were comparing ratings for the Closing Ceremony with shows that aired on Friday night, including Paralympics Tonight. ”

Hmm, they've now done two articles (here and here), one for Saturday and one randomly picking shows from Friday to Sunday.
Dancc
10-09-2012
Originally Posted by NeilVW:
“Hmm, they've now done two articles (here and here), one for Saturday and one randomly picking shows from Friday to Sunday.”

I don't think that was intentional, just a good advert for proofreading. They talk about X Factor in the opening paragraph but then they don't proceed to talk about it in the main body of the article. The ratings for Friday should have gone in the article about the CBB final, which still says "more soon" at the bottom.
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