Originally Posted by cylon6:
“The weekend should be free of soaps. I don't want that at the weekend. Emmerdale should just be 5 days a week. Double episodes of Corrie is lazy. This is why ITV has problems. Instead of a spread of shows they need to rely on a handful that are gradually losing their ratings potency.”
Well, that's another issue, and I certainly don't see the point of the sixth episode of Emmerdale, they only do it because they can and it doesn't seem at all logical, especially if they're not going to show it six days a week. There are too many episodes of soaps, but if they're going to stick with the current rate I'd rather have them spread throughout the week than crammed in on a couple of nights. It looks like ITV is just all soaps when there's only one more Corrie and one more Emmerdale than there was in 2000.
I've got the Edinburgh TV Festival book from 1997 which interviews Marcus Plantin just before he leaves ITV and he says "we are at the maximum delivery of network soaps" - at a time when they had four Corries and three Emmerdales a week.
Originally Posted by SamuelW:
“Bad rating for Paralympic Closing Ceremony, I thought it was going to peak over 10million. Another flop Itv drama yesterday. Theres little point showing so much drama if viewers arent going to watch them.”
That was really hung out to dry, it didn't have a big name star and it didn't have much of a hook. That would be the kind of drama they would previously have flung out one quiet Sunday night alongside Heartbeat or something, or on a football-free Wednesday night. It proves again lead-ins count for next to nothing, anyway.