Originally Posted by paltonz:
“Ten, this year, tried to be more than just the Masterchef network. While that sounded promising, when your lineup consists of reality shows that are already used and overdone, it is bound for failure. I Will Survive was the only promising show amongst all of them. So, by trucking shitload of reality shows, trying to prove that the network can be successful not only based on a megahit reality show, is just a huge slap in the face to the advertisers and the viewers.
With their local dramas, I think they are holding Reef Doctors until 2013, primarily because they want to focus on fast-tracking US shows first. Puberty Blues attracting 700k from a very low I Will Survive's 250k is hugely impressive for a audience building. That being said, their numbers are also planking down because of the shitty lead-in. Here's an idea. If Ten wants to be more than just a Masterchef network and taken seriously, why don't they make more scripted shows? Offspring is hugely successful and although I am happy that they got a two-season renewal, it doesn't hurt to expand their next season to 22-24 episodes from the usual 13 (Rush was the last Ten drama to have 22 episodes for a season). Just goes to show what happens when you invest all that money into stupid reality shows. Reef Doctors are at a point where if they debut now, they will sink to the bottom. Might as well start on a fresh year.
Ten really f&*ked up this year. Their Super Sunday lineup early this year was bold and diverse. From my memory, they were Young Talent Time, Modern Family, New Girl and some drama. They did well the first few weeks (getting around 1m to 1.3m), but Young Talent Time were not able to hold on to their audiences. Some blamed the crap ratings from Sunday's 30-minute edition of The Project that led into this. Their Sunday line-up deteriorates and now is full of repeats.
They also treated US imports badly as well (although Nine are worse offenders at that, Seven just "burns" most imports by airing double episodes. Sometimes, they air a new episode then an old one which made little to no sense). I know that US networks takes a break, but at least their pattern is usually 10 episodes in autumn, 4 between Jan-Feb, then 8-10 (depending on the network's order) from mid-March to May. Ten airs about 3-4 episodes at start of ratings year, then go into repeat mode for a couple of months before starting to premiere new ones again, then the pattern repeats itself. It's even more frustrating when the network does not advertise the new episodes properly, as I have mentioned several times.
Bottom line: less reality shows, start on time (that also goes for Seven and Nine) and repeat less, much less.”
13 episodes is fine, I for one prefer how Seven have been airing Rafters, 17 epsiodes in a year is more than enough. 22 episodes fails to make something must see TV.
Super Sunday was YTT, New Girl, Modern Family and Homeland. Even when YTT struggled and moved Biggest Loser came in and pushed 1million most weeks. Touch replaced Homeland and tanked. New Girl struggled as the year went on. Modern Family seemed to rate better in repeats on Mondays/Tuesdays at 8. In a couple of weeks Ten will be abe to show Merlin at 6.30 and Homeland at 8.30 and no doubt draft in 2 cmedies at 7.30 so at lest Sundays shouldn't be too bad. Merlin doesn't rate brilliantly but it will be better than what they have now.
With regards American shows all networks are poor with them, but Seven seems to be not so bad. For all those worrying about Dallas' figures on Channel Five, consider the fact that in Australia on Nine the first week it aired at 9 on the Wednesday, the next week it had 2 episodes from 9.30, the next week 1 episode at 10pm and it has never been seen again. Not even shafted off to Go/Gem. Ten have only just showed the last two episodes of Hawaii 50, Long since the rest of the series aired. To be fair to Seven, they stuck with their underwhelming Thursday schedule earlier this year, and the only shows they've messed around are Smash (already aired on Foxtel and rated very poor) and GCB which was axed in the US. Criminal Minds/Bones/Castle change days regularly but at least they largely keep the 8.30 slot.
And running shows late is not the reason Ten are doing so poorly. Seven are atrocious with it, and it never seems to affect them