Originally Posted by chestfield:
“The first guy this week asked for money on the basis that the Co. was worth £2 1/2m, but admitted that in reality it was only worth abt £1m.
Normal practice in the retail business, surely? Any shop will want you to pay top dollar, while, all the time, hoping that you won't see through the smoke and mirrors as the product is really only worth a fraction of retail.”
His business is only
worth what an investor (or buyer) is willing to pay. Yes, there may be some tangible assets like freehold premises, vehicles, stock, machinery etc that can be valued at easily agreed figures but rest of the business's value is intangible: goodwill, reputation, potential etc.
An investor might be willing to pay more if they see vast potential in it or if they are trying to outbid another investor. If no-one wants to invest, then argubly the business isn't worth anything, despite what the owner might think.
Try selling something on Ebay with a starting price of 99p. If you only get one bid, you've sold it at 99p irrespective of what you think it's worth. If you get two or more bidders, the item will sell for whatever price the winning bidder is prepared to pay i.e. what they think it's worth.
The thing with DD is that too many pitchers tend to over-state what their business is really worth. They look at it as what it is worth to them, not what it may be worth to an investor. That always, always, annoys the Dragons, especially Jones. This weeks guy with the Pro Gains pitch was a case in point.