With comments like they hang around with Deana from time to time but she's busy, and them having as little planned as possible. Could the difference be that Deana is admittedly very ambitious, she's someone who would probably work her arse off to get to where she wants to go, even if it sacrificed her personal life.
Luke and Adam seem quite different people, and someone like Adam may view that somewhat negatively and perhaps being superficial.
But I mean it's a nice idea Luke A wanting his own cookery show, but what's he doing about it? Or is it just a pipe dream?
Plus it's very noble for Adam to want to work with disadvantaged youth, but is it really a full-time career, or something that simply looks good on your CV and that celebrities usually do in their spare time while having a more significant day job? Unless he's a full-blown charity worker, but it doesn't seem like he's had any history doing it.
Plus doing twitcams seems like they are milking their current 'celebrity' status in their own way, and Deana is doing it in her's by keeping busy.
Just my guess.