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Why is Leona treated like a superstar?
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Master Ozzy
15-09-2012
Leona doesn't have the X Factor and that's a big part of the problem. She has an amazing voice, but she doesn't have the X Factor. There's other issues such as her music not being up to scratch, however it's not just that. Like someone else said, she doesn't have star quality, she doesn't have that spark. She doesn't have IT...whatever IT is.
OMGItsAnnie
15-09-2012
Leona who? I didn't even know if she was still around, expect her to be dropped if the next album doesn't live up to the expectations of Syco. And no she is no longer a superstar, she was right until 2009. Now nobody knows who she is. She had one hit, and everyone treats her like gods gift. Yeah she has a nice voice, but it's not spectacular. There's better.
Toy_Hero
15-09-2012
Originally Posted by OMGItsAnnie:
“Leona who? I didn't even know if she was still around, expect her to be dropped if the next album doesn't live up to the expectations of Syco. And no she is no longer a superstar, she was right until 2009. Now nobody knows who she is. She had one hit, and everyone treats her like gods gift. Yeah she has a nice voice, but it's not spectacular. There's better.”

Why would she be dropped? You do know she's still a pretty big seller in the UK. Even if she doesn't sell in the US anymore, she's still big in the UK and across Europe. Geez, her worst charting was only #14. You'd think she could barely score a charting with the way people go on at her 'being forgotten'
U96
15-09-2012
I didn't recognise her last week.So many changes.
MTUK1
15-09-2012
Originally Posted by Toy_Hero:
“Why would she be dropped? You do know she's still a pretty big seller in the UK. Even if she doesn't sell in the US anymore, she's still big in the UK and across Europe. Geez, her worst charting was only #14. You'd think she could barely score a charting with the way people go on at her 'being forgotten'”

On some weeks you can get to number 1 selling very few copies so a number 14 with this new single would be disasterous for her. She needs to sell records with this album otherwise she will be a candidate for being dropped.
Toy_Hero
15-09-2012
Originally Posted by MTUK1:
“On some weeks you can get to number 1 selling very few copies so a number 14 would be disasterous for her.”

True true. But I don't think her career has been in a complete state to associate her as a 'forgotten' She still has a pretty big fanbase, even in the UK.

Her last album which people say 'flopped' still sold over 160K in it's first week. Now, I'm not saying she's gonna sell bucketloads with GlassHeart but it's still to be seen. She's just released Trouble to radio and the music video has premiered so it has to be seen how well this all could do for her. I just think people are quick to write her off.

I agree she's been silent for a while but I think there will be hype for her returning
snoinipO
15-09-2012
Originally Posted by OMGItsAnnie:
“Leona who? I didn't even know if she was still around, expect her to be dropped if the next album doesn't live up to the expectations of Syco. And no she is no longer a superstar, she was right until 2009. Now nobody knows who she is. She had one hit, and everyone treats her like gods gift. Yeah she has a nice voice, but it's not spectacular. There's better.”

All her albums have gone to number one and have been multi-million sellers. Why on earth would she be dropped?
MTUK1
15-09-2012
Originally Posted by snoinipO:
“All her albums have gone to number one and have been multi-million sellers. Why on earth would she be dropped?”

Her second album sold 600K in the UK and 1 Million across Europe including the UK. That is a huge drop compared to her first album. It also only lasted 2 weeks in the Billboard Hot 100.
Shadow2009
15-09-2012
Originally Posted by snoinipO:
“All her albums have gone to number one and have been multi-million sellers. Why on earth would she be dropped?”

All her albums? What, you mean all two of them?
mkirilenkofan
15-09-2012
Leona Lewis Is not a "Superstar"....


A "Superstar" is someone that is extremely popular or prominent or that is a major attraction.

In todays music terms, only few live up to that.

The top 6 (women) at the moment who truly have phenominal sales and popularity are Rihanna, Katy Perry,
Lady Gaga, Beyonce and P!nk and
Adele

Some will not be happy that ive missed out some that will have HUGE comebacks (or so they say) such as Britney (not coming across too well on Xfactor IMO), XTina (will never be as relevant as she was circa 2003/4) and Madonna (she may sell out tours which is impressive but the sales are missing for MDNA)

The succesful artists i have mentioned are the biggest in the world over the past 4 years.



However, Leona would never be on par with these artists as i find her lazy in comparison or her label dont want to push her enough. As a massive fan of Leona I find it rather bizzare that she is really only coming out of her shell now.....album 3? Shouldnt it have been album 1 or Album 2 at the latest.


She has had many highs in her career that many envy and it shouldnt be taken away from her.

Sales of over 7.5million for a debut is ****ING incredible!
Trying to match that with Echo would be tough and even though it only sold upward of 2 million, thats still more than other 'big' artists at that time. I.E Ke$ha (2million and thats with TikTok)
Also, of the 'big' new artists from 2008/9/10 she is still the highest selling of the bunch!
Duffy?
Kate Nash?
Alexandra Burke?

She has worked with a good group of producers for this album and 'Trouble' is very different and IMO is her best debut from an album (better than BL and Happy).
Toy_Hero
15-09-2012
Originally Posted by MTUK1:
“Her second album sold 600K in the UK and 1 Million across Europe including the UK. That is a huge drop compared to her first album. It also only lasted 2 weeks in the Billboard Hot 100.”

Indeed. But then again, look at the differences between Spirit and Echo commercially

Spirit
A Moment Like This
Bleeding Love
* album released *
Better In Time / Footprints In The Sand
Forgive Me
Run
I Will be

Echo
Happy
* album released *
I Got You

Obviously Echo was never gonna live up to how Spirit did. But Echo was pretty much dashed after Happy. I Got You was handled so lazily. Got a half-arse promotion and indeed flopped, and after that the whole album got abandoned. I personally believe about 4/5 of them songs from Echo were single material. If they had promoted the album with more singles, the album could have survived a little better.

I'm hoping GlassHeart is handled a lot better. I'm not expecting Spirit sales, but I'm expecting a whole lot better than Echo
snoopy10
15-09-2012
I wouldn't say that she is still regarded as a CURRENT superstar. But she was one in the past, which means people have hopes and expectations that she will be again, or that she has the potential to.

Look at it this way -

Her singles:
A Moment Like This - #1
Bleeding Love - #1
Better In Time - #2 (300 copies off of #1, that still amazes me to this day!)
Forgive Me - #5
Run - #1
Happy - #2
I Got You - #14
Collide - #5
Hurt (not even a single, not sent to radio etc) - #8

Her albums:
Spirit - #1, sold 6 million+ worldwide
Spirit Deluxe - #1, sold a million alone, making Spirit total 7million+
Echo - #1, sold 1.5 million+ worldwide (Sony say 2 million but I'm not sure)

Her Tour DVD:
Leona Lewis: Live at the O2 - spent 10 weeks in the top 10 with ZERO promotion. It debuted above Beyonce's I Am...World Tour DVD, and Beyonce was huuuuge at that point here. It had sold 114,000 after 5 weeks, and spent 6 more weeks in the top 10 after that, so have a guess how much that sold!

Other points:
-She completed a sell out 20 date UK arena tour, off the back of an underperforming album.
-She sang the theme song to the biggest movie of all time
-She performed at the Beijing Olympics closing ceremony to over a billion people.
-Her song 'My Hands' was chosen for Final Fantasy game in an underperforming era
-Her songs were chosen for other high profile movie soundtracks (Sex And the City 2, Precious)
-Was chosen to do a US Cotton commercial/advert the underperforming Echo era - http://www.youtube.com/watch?v=ncFkelvp2ho
-Artists such as Beyonce, Whitney Houston (who called her a 'mini-me'), Adele, Diddy, Ne-Yo, Akon, Jessie J, Justin Timberlake, Nicki Minaj, Katy Perry and many more have all commented on how great they think she is.

All of that shows that she once was a superstar, and still has the potential to be, a big star. Poor management, poor single choices and delays have killed her buzz, so no, she's not one now. But personally I think she still could be!
Toy_Hero
16-09-2012
I thought her being on the "Just Stand Up" track was quite good because she was pretty new then, and she was singing with a line-up that included huge american names :- Mariah Carey, Mary J Blige, Beyonce,
gelbma0991
16-09-2012
Originally Posted by MTUK1:
“Her second album sold 600K in the UK and 1 Million across Europe including the UK. That is a huge drop compared to her first album. It also only lasted 2 weeks in the Billboard Hot 100.”

Yeah but her US sales have no effect on her UK deal, sure RCA/J would take that into account but Clive Davies who is heading her career in the US has stated that if something fails they will keep trying, which shows they have faith in her ability as a singer.

We get that Echo was a massive drop after Spirit, but that was a HUGE debut for her - and tbh, while Happy is a fan favourite, it was nowhere near as commercial as Bleeding Love was (which, along with Better in Time & Run) the selling point of the album.

Glassheart I think has the potential to be bigger than Echo, but probably nowhere near as big as Spirit. I'm not really that bothered about how "well" she sells in comparison to other female artists like Gaga, Rihanna, etc - they're all very different to Leona, and as long as she keeps making and releasing music I'm happy. I think it's just nice to see what she has achieved and what potentially she could achieve in the future

Tbh, I'd never call her a "superstar" anyway, that term makes me think of people like Madonna, MJ, Beyonce, etc - very big artists who do the whole "pop package". Leona is a vocalist first and foremost, and anything that comes along with that is a bonus in my eyes.
Tigerpaws
16-09-2012
Originally Posted by snoopy10:
“I wouldn't say that she is still regarded as a CURRENT superstar. But she was one in the past, which means people have hopes and expectations that she will be again, or that she has the potential to.

Look at it this way -

Her singles:
A Moment Like This - #1
Bleeding Love - #1
Better In Time - #2 (300 copies off of #1, that still amazes me to this day!)
Forgive Me - #5
Run - #1
Happy - #2
I Got You - #14
Collide - #5
Hurt (not even a single, not sent to radio etc) - #8

Her albums:
Spirit - #1, sold 6 million+ worldwide
Spirit Deluxe - #1, sold a million alone, making Spirit total 7million+
Echo - #1, sold 1.5 million+ worldwide (Sony say 2 million but I'm not sure)

Her Tour DVD:
Leona Lewis: Live at the O2 - spent 10 weeks in the top 10 with ZERO promotion. It debuted above Beyonce's I Am...World Tour DVD, and Beyonce was huuuuge at that point here. It had sold 114,000 after 5 weeks, and spent 6 more weeks in the top 10 after that, so have a guess how much that sold!

Other points:
-She completed a sell out 20 date UK arena tour, off the back of an underperforming album.
-She sang the theme song to the biggest movie of all time
-She performed at the Beijing Olympics closing ceremony to over a billion people.
-Her song 'My Hands' was chosen for Final Fantasy game in an underperforming era
-Her songs were chosen for other high profile movie soundtracks (Sex And the City 2, Precious)
-Was chosen to do a US Cotton commercial/advert the underperforming Echo era - http://www.youtube.com/watch?v=ncFkelvp2ho
-Artists such as Beyonce, Whitney Houston (who called her a 'mini-me'), Adele, Diddy, Ne-Yo, Akon, Jessie J, Justin Timberlake, Nicki Minaj, Katy Perry and many more have all commented on how great they think she is.

All of that shows that she once was a superstar, and still has the potential to be, a big star. Poor management, poor single choices and delays have killed her buzz, so no, she's not one now. But personally I think she still could be!”

None of that makes her a superstar. People like Madonna, Beyonce, Tom Cruise, Brittany Spears and Michael Jackson they are superstars. They have worldwide recognition built over many years or decades.

Leona is just a girl who sold a hell of a lot from her first record then never really followed that up. That could change in the future of course.
umr3000
16-09-2012
Leona Lewis is the most talented singer to ever win The X Factor, her first single 'Bleeding Love' was brilliant and a complete global smash hit, however since then she hasn't really done anything outstanding and her sucess has been limited.
For me she is one of those performers who has a lot of potential however she quite obviously doesn't have the right team around her to drive her to worldwide super stardom. It all starts with great songs, and to be fair since her debur she hasn't done anything exciting (apart from her cover version of Snow Patrol's Run),.
snoopy10
16-09-2012
Originally Posted by Tigerpaws:
“None of that makes her a superstar. People like Madonna, Beyonce, Tom Cruise, Brittany Spears and Michael Jackson they are superstars. They have worldwide recognition built over many years or decades.

Leona is just a girl who sold a hell of a lot from her first record then never really followed that up. That could change in the future of course.”

Well in that case, Leona isn't a superstar, isn't treated like a superstar and this thread is pointless
Tigerpaws
16-09-2012
Originally Posted by snoopy10:
“Well in that case, Leona isn't a superstar, isn't treated like a superstar and this thread is pointless ”

Lol as are most of the threads on ds
rfonzo
16-09-2012
I feel like she has been under the radar over the past few years.
Dave0893
16-09-2012
I don't really think she has been treated like a superstar to be honest, most people know her situation and realise that she isn't as popular as she was.
3 $pirit
16-09-2012
She isnt a superstar and hasn't been treated like one as far as im aware.
StratusSphere
16-09-2012
Hey, Zack, Kelis' Flesh Tone was a great artistic step! :P

I play it all the time. But I get what you're saying. I don't know how she managed to release four singles off it!

I think Leona was really 'the voice' by default until Adele hit the bigtime, and is still the only squeaky-clean big-voiced popstar we have from the UK - Duffy's flopped, Adele smokes and swears and is fat, and Amy died. So she has a certain niche of her own, and by default is the top of it, even if she doesnt have sustained commercial success. She hasnt released an album in a while sure, but none of her singles or albums have bombed spectacularly. I'd still say she's treated like a superstar to support the X Factor brand and because she appears to be squeaky-clean as well as talented though.
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